1. Using SOCIAL MEDIA FOR BUSINESS EFFICIENCy with Linkedin
HI Everyone – Hope you are all having a great night – ERA, thanks so much for having me. Let’s start out with a show of hands of who has a profile set up on Linked In
Put your hands down if you have have NOT been on LinkedIn this WEEK
. Put your hands down if you have not been on LinkedIn TODAY
Great, I just wanted to get an idea of where we were all at. My name is Gina Daschbach, and it was probably 12 year ago when I was Crestron’s Marketing Director. first posted my Linked In Profile – but for a long time – it stayed untouch – I guess I sort of thought of it like when you left a copy of your Resume in your company Fax Machine or Copy Machine – right? I wasn’t looking for a job – so, I didn’t spend much time with it. But, that was a decade ago. Things have changed
December 2016
Gina Daschbach Marketing, LLC
@ginadaschbach

2. Recruiting Rapid search capabilities
Streamline lead acquistion process
Automation and analytics
Search Effeciencies
Make yourself more searchable, prospects can find YOU faster (keywords, summary)
Faster access to prospects through advanced search
Recruiting
HOW LINKEDIN INCREASES EFFECIENCIES Faster Access Streamlining Analytics
Our topic is using Social Media for Business Efficiencies – so I want to start right off by makin that connection. First we are focusing on LinkedIn because this Is the number one B2B Network.
Gina Daschbach Marketing, LLC

3. LINKEDIN – B2B’s most powerful Social Media Network
a B2B tool with 300,000,000 users
Not just Facebook for business
More like a Rolodex on steroids
WHAT IT’S NOT – not just a place to post resumes or scour for new jobs
Networking, lead generation, relationship building, & publishing
Used well, it builds trust and industry expertise
B2C vs B2B
PREMIUM -
IN MAIL –
Gina Daschbach Marketing, LLC

4. THIS PRESENTATION We’ll Discuss
Tips for Profile Optimization
photos, description, keywords and summary
Connections
how many you need, how to get them, what to do with them
Networking & Leads Acquisition
powerful tips for Social Networking
Publishing Platform
how this can build trust and industry expertise
Viewing Profiles is the #1 activity on LinkedIn.
Gina Daschbach Marketing, LLC

5. PROFILE OPTIMIZATION – Photos
Will your photo win them over in less than a second?
Use a good photo
Not having a picture is like having a bag on your head.
Bad photos can be just as bad.
Show Head and shoulders - 60% of picture should be of your face.
EXTRA – Customize your LinkedIn Profile URL
Gina Daschbach Marketing, LLC

6. Think of the viewer “Can this person help me get what I want.”
What is your LinkedIn “Headline” – not your job title. Be specific about industry and expertise.
Bring keywords into your headline, they can influence your Google/Bing searches.
Think of the viewer “Can this person help me get what I want.”
PROFILE OPTIMIZATION – Headlines EXAMPLE: “I help electronics manufacturers (name target market group of people) and (what is the result) find distribution channels for in the Metro NY area.”
Gina Daschbach Marketing, LLC

7. Does your summary build credibility with your ideal client
PROFILE OPTIMIZATON – Summary Content SUMMARY (Example: “You’re an engineer…. that’s why you need me”)
Does your summary build credibility with your ideal client
Identify your target market and client - then write to their needs in a compelling manner.
Try to write ABOUT THEM instead of ABOUT YOURSELF. Then explain why you are the best.
Gina Daschbach Marketing, LLC

8. PROFILE OPTIMIZATION – Keywords
Focus on keywords and repeat them in your profile summary, interests and skill endorsements to increase profile views.
This is your own personal SEO Factory – Google Loves LinkedIn.
LinkedIn profiles are often surfaced in top Google Search results.
PROFILE OPTIMIZATION – Keywords
GOOGLE SEARCH: linkedin/electronic sales representative new york
PRO TIP: Within your summary include this: “Add me to your LinkedIn network, my address is:___________”.
Gina Daschbach Marketing, LLC

9. CONNECTIONS – Strive for 500+ Connections THE BONUS: Hit 500+connections, and the computer algorithms give you higher rankings during searches.
500 connections is the magic number for Social Validity and Social Proof
After 500 – the popularity contest is over – LinkedIn no longer tracks and displays your number of connections.
You have achieved your professional standing an endorsement of your professional capability.
Gina Daschbach Marketing, LLC

10. Get into the habit of connecting with people on LinkedIn
CONNECTIONS – Best Practices Do this tomorrow morning “Nice meeting with you at the ERA Holiday Dinner – I’d like to add you to my professional network”
Get into the habit of connecting with people on LinkedIn
MODERN-DAY BIZ CARD – instead of wrapping business cards in a rubber band to sort through later, immediately, instantly search the contact on LinkedIn and connect to them.
GET THE APP on your phone if you don’t already have it.
Gina Daschbach Marketing, LLC

11. GET TO 500+ – but with the right connections.
Check your 1st degree connections - Try to keep them relevant.
HOW TO: Ask someone to join your network by sending them an invitation to connect. When they accept your invitation, they'll become a 1st-degree connection.
1st-degree connections are given access to the primary address on your account.
CONNECT WITH THE RIGHT PEOPLE TIP: Consider what account you want to connect with LinkedIn. (personal/business)
VISIBILITY - SETTING
Gina Daschbach Marketing, LLC

12. PLACES TO CONNECT FROM A member's profile Search results
“Add Connections” page (which looks through your address book),
The ”People You May Know” page
Someone else’s Connections
Go to a connection's profile
Click the number of their connections in the right corner under their title.
This will take you to the Connections box on their profile.
Gina Daschbach Marketing, LLC

13. SOMEONE ELSE’S CONNECTIONS
VIEW CONNECTIONS BY:
ALL see all visible connections.
SHARED see connections in common.
NEW see connections added to that person's network within the last 24 hours, or since you last signed on.
SEARCH their connections – magnifying glass.
VICE VERSA
Unless you choose to lock this down, your 1st- degree connections can see your list of connections.
This lets them browse your network and find mutual friends and colleagues and vice versa
Gina Daschbach Marketing, LLC

14. PAID PREMIUM SERVICE InMail and more
WHO’S VIEWING YOUR PROFILE
Take action when someone views your profile
INMAIL
LinkedIn messages have an 85% open rate over basic , starting conversations more quickly.
Message individuals who you may not want to connect directly with yet.
PREMIUM SEARCH FILTERS
Refine your searches and get to the right people more quickly.
PROFILES PER SEARCH
Basic (free) members access to 3rd degree Profiles.
Unlimited search limit when you upgrade to the Business Plus
SAVED SEARCH ALERTS
Automation! - LinkedIn will you leads -Saved Search Alerts go right to your inbox.
LinkedIn will you any new profiles that fit your search criteria on a weekly basis.
Gina Daschbach Marketing, LLC

15. NETWORKING AND LEAD ACQUISITION – How to Network on LinkedIn
3 WAYS TO NETWORK:
Direct Outreach
Referrals
Groups
HOW MUCH TIME?
Set aside minutes a day for networking.
USE THE “LINKEDIN CONTACTS” feature to monitor network updates and stay in touch with contacts you many not regularly interact with.
NETWORKING AND LEAD ACQUISITION – How to Network on LinkedIn
Not just about collecting connections. About Connecting with Connections.
Gina Daschbach Marketing, LLC

16. JOIN 10 LinkedIn GROUPS
Will help you reach “500”
Start with the ERA LinkedIn Group, alumni groups and professional groups.
Check your Connections to see what Group they belong to.
ENGAGE, COMMENT, LIKE AND SHARE
Meet like-minded people on topics you’re interested in and on which you have expertise to share.
JOIN LINKEDIN GROUPS – More Connections BONUS: You can connect with someone directly through a group without a 1st degree connection and by sending an InMail without character limitations.
Gina Daschbach Marketing, LLC

17. HOW TO REQUEST A CONNECTION
Under the Profile picture is where you will find the CONNECT button.
Always personalize Connection requests.
Do Not use the generic text LinkedIn supplies.
Spark their memory or briefly introduce your goals or risk being ignored.
Gina Daschbach Marketing, LLC

18. PUBLISHING PLATFORM Your own Publishing Network 3 TYPES OF POSTS
SHARE AN UPDATE
limited characters, add a photo, link.
This will appear in your Connections newsfeed.
POST A PHOTO
WRITE AN ARTICLE
long-form, formatted blog posts, share your thoughts on the latest industry trends.
Sends a notification to your connections to let them know about your new post.
Share in Groups!
PUBLISHING PLATFORM
Gina Daschbach Marketing, LLC

19. YOU ARE THE REAL POWER BEHIND LINKEDIN Humanity makes the difference.
LinkedIn gives us the tools – but we must nurture and grow our own relationships – no machine can truly do that.
We’ve all learned that we can’t go to a networking event, hand out a ton of business cards and then sit back and get ready to write orders.
There are more steps to building that relationships.
Stay Human! Make real connections.
This is my last slide, and so in summary, I want to stress what I’m that sure you already know – LinkedIn is tool for effeciency but we are human - and humans build the relationship. You already know that you can’t take home a bunch of business cards and stuff them in a drawer and expect to write orders – there are steps to building relationships. My advise to you is to stay human.
Gina Daschbach Marketing, LLC

20. Case Studies
Literature
Brochures
Content
Branding
Social Media Strategy
Profille Audit/Updates
Visual Content
One to One Training
LINKEDIN @ginadaschbach
WEBSITE ginadaschbach.com
PHONE