1. City Council Presentation January 12, 2010
Parking Operator for Management & Operation of Will Rogers Memorial Center Parking System
City Council Presentation January 12, 2010

2. In the Star-Telegram on Saturday, April 17, 2008
Jeers: To whoever is responsible for scheduling various events at the Will Rogers Coliseum and the surrounding area at the same time and not giving a thought about the lack of parking. On a recent Saturday, I gave up and left. Cheers to those who were able to find a parking space to attend an event.
-Glen Hunt, Bedford
NEED REVISION
The WRMC parking system provides parking for the entire Cultural District. It is the only parking for the WRMC events, Museum of Science & History, and National Cowgirl Museum.
Location Approximately
Cowgirl Lot 120
Harley Lot 2,000
West Lot 546
East Coliseum Lot 220
North Richardson / Bass Lot 810
Moncrief Lot 186
Amon Carter Garage 410
Equestrian Center Garage 758
Western Heritage Garage 1,117
Total 6,167

3. Background
City issued $27.1 million of debt to fund WHG garage and improvements
Parking fees will be assessed to pay debt and operating expenses
Flexibility to adjust rates to respond to market conditions and cover debt service/operating expenses
RFP to select private sector parking management company to operate parking system

4. Background
April 21, 2009
City Council authorized contract with Walker Parking Consultants to Assist with Development of Request for Proposal and Selection Process
July 22, 2009
RFP Issued
Aug. 6, 2009
Pre-Proposal Conference
Sept.3, 2009
RFP Responses Received
Oct. 9, 2009
Presentations & Interviews
Oct. 22, 2009
Final Interviews

5. Responses Eight firms responded:
Ace Parking Management (teamed with QuickPark)
Ampco System Parking
Imperial Parking (teamed with Platinum Parking)
LAZ parking
Parking Company of America
Parking Concepts, Inc.
Republic Parking
Standard Parking
Central Parking System, Innovative Services attended the Pre-Proposal Conference but did not submit a response.

6. Evaluation Team Tom Higgins, Assistant City Manager
Kirk Slaughter, Director, Public Facilities & Events
Bill Verkest, Director, TPW
Peter Elliott, CFW, Parking Manager
Barry Lohr, Parking Manager, Sundance Square
Michael Civitelli, Consultant, Walker Parking (ex officio)

7. Recommendation Standard Parking Reputation in Industry
In business since 1929
Operate in 330 cities in US and Canada
Including Soldier Field, Dodger Stadium, Yankee Stadium, Ohio Expo Center & State Fair
Extensive Research of Operation at WRMC
Met with Stakeholders
Gameday, Click & Park (online parking sales)
Strong Support from Transition Team

8. Contract Terms
The term of the Agreement will be for three years with three one (1) year options. The contract is for 11 months per year.
Operators will be compensated with a fixed monthly management fee, plus reimbursed for budgeted operating expenses.
The scope of work consists of all aspects of operating the parking facilities, including but not limited to, maintenance, revenue collection and control, parking enforcement, and staffing.
Parking fees are anticipated to begin when the City receives a Certificate of Occupancy on Western Heritage Parking Garage. .

9. Alternates Management and Operation of FWCC Garages - $21,000 per year
RV Parking at WRMC and FWCC
Valet Parking at WRMC and FWCC

10. Action Requested (M&C C-24024)
Authorize City Manager to execute contract with Standard Parking Corporation
Authorize Appropriation Ordinance for Management Fee & Operating expenses
Standard Parking Corporation Agreement:
WRMC (Effective 2/8/2010 – Start-up Activities Immediately)
Operation & Management of WRMC Parking System
Valet Services & RV Services at WRMC
FWCC (Effective 10/1/2010)
Operation & Management of FWCC Parking Garages
Valet Services & RV Services at FWCC
Supported by Revenue from Parking Fees
Start-up expenses of $11,838
Advance of two months estimated expenses
Thereafter, Monthly payments of Management Fee & Reimbursement of Operating Expenses

11. Next Steps
Return to Council after Standard Parking and Staff have finalized policies and proposed rates for parking system
Standard Parking and CFW will continue to meet with museums, clients, neighborhood and other tenants related to parking operations
Obtain Revenue Control Equipment and Signage for WRMC Parking System