1. Partner Toolbox Data & AI

2. Partner Toolbox Get Started with Microsoft Technical Readiness
Partner Opportunity
Become a Microsoft Partner
Practice Development
Technical Readiness
Technical Readiness Guide
Technical Programs
This document provides a summary of and links to all guidance and resources that will help partners get started, build, sell and market Microsoft Data & AI solutions.
Data & AI specializations covered in this guide include:
Data Platform Modernization
Migration to SQL Server/Azure
Data Warehousing & Big Data
Business Analytics & AI
Modern Business Intelligence
Internet of Things
Incentives & Offers
Partner & Customer
Sales & Marketing
Sales Readiness
Sales Tools
Marketing Resources
Get Showcased
Partner Directory
Solution Showcase
Success Stories
Support
Partner Support
All of the resources listed in this guide can be found on the Cloud and Enterprise Partner Resources portal.

3. Get Started with Microsoft
Partner Opportunity
Become a Microsoft Partner
Practice Development

4. Partner Opportunity Read the Partner Opportunity Playbooks
Learn about Microsoft’s Data & AI solutions and your business opportunities as a Microsoft partner. The below linked playbooks include:
Partner opportunity & benefits
Partner programs
Partner resources
How to get started
Practice overview
Market opportunity
Microsoft solutions
Success stories
Data Platform Modernization
Migration to SQL Server/Azure
Data Warehousing + Big Data
Business Analytics & AI
Modern Business Intelligence
Internet of Things
Read the Partner Opportunity Playbooks

5. Become a Microsoft Partner
Join the Microsoft Partner Network
Become an official Microsoft partner. Partnering with Microsoft can help you expand your business, engage customers, and earn more money. Discover the benefits.
Manage your Microsoft profile
Become a Microsoft partner and create a marketing profile to showcase your business to customers who are looking for your unique solutions and expertise to address their needs.
Become a Digital Partner of Record
Get recognized for your cloud performance and get credit for driving customer cloud consumption. DPOR automates how partners are attached as the Partner of Record for the subscriptions you are actively managing.
Become a Cloud Solution Provider
Join our Cloud Solution Provider (CSP) program and provide your customers with products and services such as Microsoft Azure, Microsoft Dynamics, Microsoft Office 365, Enterprise Mobility Suite, and Windows.

6. Practice Development Read the Practice Development Playbook
The Partner Practice Development Playbook for Data & AI is intended for Microsoft partner business and technical leadership that are adding a new practice to their business focused on data, analytics, AI and IoT.
Read the Practice Development Playbook
For business leaders, this comprehensive Playbook provides valuable guidance on how to drive revenue opportunities, strategies for marketing, selling and lead capture and build deep customer engagement through managed services.
For the technical leader, this Playbook provides guidance on the technical skills partner teams will need, resources that will accelerate learning and explains key opportunities for technical delivery that will help you get started and grow your practice.

7. Technical Readiness Technical Readiness Guide
Technical Support Programs

8. Technical Readiness Access technical training & reference materials
Visit the C+E Partner Resources portal for technical training and resources that will help you and your staff build, deploy and support Microsoft Data & AI solutions.
Microsoft competencies and certifications
In person and on demand technical training
Technical reference materials
Technical support resources
Data Platform & Modernization
Business Analytics
Internet of Things (IoT)
Access technical training & reference materials

9. Technical Support Programs
The following programs will help you build and optimize your Microsoft Data & AI solutions.
Limited Product Previews
Sign up for limited previews of our new Azure Database Migration Service and new Azure SQL Database – Managed Instance.
Apply at aka.ms/migrating
SQL Server 2017 Early Adoption Program (EAP) Provide feedback directly to the SQL Server engineering team. Get full production support from. Deploy SQL Server 2017 in production prior to general availability later.
Apply at aka.ms/eapsignup
Jumpstart Programs
Connect with the Microsoft’s engineering experts on managed OSS DBaaS & Cosmos DB in Azure. Get visibility into roadmaps and early access to preview features.
Apply at aka.ms/cosmos-db
Apply at aka.ms/azureossdbaas
Cloud SureStep
A self-service, guided partner enablement journey for all partner specializations to discover, build and grow cloud-enabled practices and cloud-based applications.
Get started with Cloud SureStep
Commercial Software Engineering (CSE) Engagement
SIs and ISVs with projects with specific IoT and Data/AI use cases can qualify to receive special 1:1 coding Hackfests and solution design support from the Commercial Software Engineering team (CSE).
Contact your local CSE PM to submit your request to participate.
Check out past case studies.
Microsoft IoT Central Advisors Program
Provide feedback to the Microsoft IoT Central engineering team and get answers to technical questions.
All programs & resources can also be found on the Cloud & Enterprise Partner Resources Portal:
Data Platform Modernization Business Analytics Internet of Things (IoT)

10. Sales and Marketing
Sales Readiness
Sales Tools
Marketing Resources

11. Sales Readiness Access sales training & guidance
Visit the C+E Partner Resources portal for resources that will help you and your staff understand the value and benefits of Microsoft Data & AI solutions, effectively engage customers and make the sale.
In person and on demand sales training
Sales guidance
Sales readiness resources
Data Platform & Modernization
Business Analytics
Internet of Things (IoT)
Access sales training & guidance

12. Sales Tools Access sales tools
For sales tools and resources that will help you engage customers and sell Microsoft Data & AI solutions, visit the Cloud & Enterprise Partner Resources Portal. Available sales tools include:
Datasheets
Whitepapers
Analyst reports
Pricing & Licensing
Customer pitch decks
Assessment tools
Demos
Success stories
Data Platform Modernization
Business Analytics
Internet of Things (IoT)
Access sales tools

13. Marketing Resources Access marketing resources
Go to market faster, reach the right customers, and grow your profits with Microsoft’s customizable sales and marketing materials for Data & AI solutions. Resources include:
Marketing guidance
Campaign assets
Marketing support services
Data Platform Modernization
Business Analytics
Internet of Things (IoT)
Access marketing resources

14. Offers & Incentives
Partner & Customer Offers

15. Offers & Incentives
Learn about partner offers and incentives and to customer offers that will help you accelerate your Data & AI business.
Microsoft Partner Incentives Overview
Microsoft Partner Network members can access Partner Incentives that are designed to reward partners for engaging with our shared customers across customer segments and Microsoft’s products and services portfolio.
Learn more
Azure IoT QuickStarts
Access free delivery content and guidance to host your own IoT customer workshop. Contact your local partner representative to see if your workshop qualifies for JumpStart funding.
Learn more
Digital Partner of Record (DPOR)
With DPOR and new Partner Association methods, multiple partners can be recognized for the value they add to customers’ cloud subscriptions, and everyone benefits..
Learn more
Azure Certified for IoT Device program
Certify your IoT device or starter kit and reap benefits such as marketing content, PR amplification and logo usage rights
Learn more
Azure Internal Use Rights (IUR)
Boost your sales and services revenue and be more productive. Use the latest Microsoft technologies to run your business and train your staff. See how to unlock your IUR benefits as a Microsoft Action Pack or Competency Partner.
Unlock your IUR
Premium Assurance Benefits
Keep your mission critical applications and legacy systems running longer. Extend support when you purchase SQL Server Premium Assurance. Buy early to benefit from maximum cost savings.
Learn more
All programs & resources can also be found on the Cloud & Enterprise Partner Resources Portal:
Data Platform Modernization Business Analytics Internet of Things (IoT)

16. Get Showcased
Partner Directory
Solution Showcase
Success Stories

17. Microsoft Partner Directories
As a value Microsoft partner, you have the opportunity to list and promote your company in Microsoft’s Solution Provider directory that reaches potential customers worldwide.
Data & AI Solution Provider directory is coming soon.
Today, partners should:
Become a member of the Microsoft Partner Network
Create a marketing profile. Your marketing profile will be used to represent your company in the future Microsoft Solution Provider directory.
Make sure you add tags for the Data & AI products, services, industries, and unique skills that distinguish your company.
Create your marketing profile

18. Solutions Showcase Learn how to showcase your solution
In addition to getting listed on Microsoft’s partner directories, you have the opportunity showcase your Analytics and AI solutions on Microsoft AppSource​ site.
Learn how to showcase your solution

19. Success Stories Nominate a success story for publication
Do you have a compelling customer success story to share? Submit your story for potential publication and promotion by Microsoft and gain worldwide visibility. See Microsoft’s Customer Stories site and Cloud and Enterprise Partner Success Stories for examples.
Review the requirements and submit your story
Nominate a success story for publication

20. Partner Support

21. Partner Support Access partner support resources
Microsoft is here to support you with service options and online forums and resources to help you throughout your partner journey. Visit the Cloud & Enterprise Partner Resources portal for support resources.
Data Platform & Modernization
Business Analytics
Internet of Things (IoT)
Access partner support resources