1. Building an Effective Web Presence
Website
Informational
Attractive
Responsive
E-commerce
Marketing & Analytics
Pay-per-click advertising
Google/search engines
 Facebook/social media
Social Media
Facebook
Twitter
Pinterest, etc.

2. It’s okay to start small…

3. Facebook Twitter  A solid presence on social media is important.
Start with Facebook.
Pinterest, Twitter, Instagram and other sites like YouTube are also good online tools to help develop your brand.
Include information:
Phone number
Address/Hours
Website URL
Invite people to “like” your page.
Facebook
Twitter 

4. What to post: Facebook Options
1/5 your business
2/5 horticulture industry
2/5 brain candy
Facebook Options
Use as your website: Create a Facebook page, then purchase a domain name and direct it to your Facebook page.
Or, use Facebook in addition to your website to enhance your online presence.
commercial
both

5. Paid ad or boost on Facebook
Online Advertising
Facebook Pay-per-click advertising
Promote your website, page, etc.
Boosts
Newsfeed ads
Right column ads
Instagram
Audience Network
You can also advertise on Twitter and YouTube.
Sponsored Ads
Paid ad or boost on Facebook

6. DMACC Horticulture Ad Example!
Online Advertising
Facebook Pay-per-click advertising
Promote your website, page, etc.
Boosts
Newsfeed ads
Right column ads
Instagram
Audience Network
You can also advertise on Twitter and YouTube.
DMACC Horticulture Ad Example!

7. What is a domain name?

8. These are all domain names. URLs…
What is a domain name?
These are all domain names. URLs…

9. Your domain name can direct customers to a website or a Facebook page.
networksolutions.com
Your domain name can direct customers to a website or a Facebook page.
heartland-webhosting.com

10. Don’t confuse domain name and web hosting.
networksolutions.com
Don’t confuse domain name and web hosting.
heartland-webhosting.com

11. Creating your Website
Web development sites help with site creation and e-commerce.
Sites are around $5 a month.
E-commerce sites are around $26 a month.
WordPress.com
Squarespace.com
Wix.com

12. Website Design “Good” vs. “Bad” What makes a good site?
Register of Deeds Association
30th Rudgewick Country Show
Website Design
“Good” vs. “Bad”
What makes a good site?
“Man from Mars”
Mobile-friendly
Clean
Copy from the best
Include information!
Phone
Address/hours
J.R. Simplot
Responsive
KAT Nurseries

13. FREE Google Tools What you need:
Google offers free analytics to help gauge the effectiveness of your web pages and online advertising.
What you need:
Free Gmail account
Ability to place code that Google generates
Reports showing web traffic can be customized to fit your needs.
Real-Time reporting shows page views as they are happening.

14. FREE Google Tools
Also be sure to customize your listing on Google and Google Maps.

15. How remarketing campaigns work.
Online Advertising
Google:
Pay-per-click advertising
Remarketing campaigns
Paid ads on Google
How remarketing campaigns work.

16. Questions? To recap: Make a Facebook page for your business.
Buy a domain name and link it to your Facebook page.
Create a website.
Advertise on social media.
Advertise with Google and utilize analytics.
me at if you have future questions.