1. NHTV ACADEMIC PRE- MASTER SBM
presentation by
PROGRAM MANAGER
Laurent Snoeckx 1

2. INTERESTED IN BUSINESS RELATED STUDIES ON THE LEVEL MASTER OF SCIENCES AT AN ACADEMIC UNIVERSITY? GO FOR THE PRE-MASTER GRADUATION TRACK AT NHTV STRATEGIC BUSINESS MANAGEMENT AND MARKETING

3. Graduation track in YEAR 4
1 YEAR = 75 ECTS scientific program in year 4
TOP UP = academic pre- master status
BRIDGING THE GAP BETWEEN A PROFESSIONAL BACHELOR LEVEL AND AN ACADEMIC MASTER LEVEL
GRANTING DIRECT ACCESS TO
MASTER OF SCIENCE in
Business related studies

4. For whom? ALL GRADUATION STUDENTS WITH 180 ECTS OBTAINED – NO FAILS
Short track students
all NHTV academies (ILM,TM,ITMC,HM,FM, SLM, M&EM) and Scaldis Academy HZ University
English
External students to NHTV: special conditions
(ask for them via mail to

5. For whom? SBM STUDENT PROFILE: INTELLECTUAL CHALLENGE
BUSINESS ORIENTED
CURIOUS - INVESTIGATING
TOP OF OUR STUDENTS
AMBITIOUS
INTERCULTURAL
OPEN AND LEARNING

6. TWO DEGREES – TWO AWARDS (diploma)
Professional bachelor degree and diploma in the major of your academy (fourth year specialisation = Academic Premaster SBM)
2. Academic Premaster Degree and Award: NHTV Pre-Master Certificate GRANTING DIRECT ACCESS TO MASTER of SCIENCES PROGRAMS at several academic universities.

7. ACCESS TO MASTER of SCIENCE PROGRAMMES
University Faculty Master programme
Vrije Universiteit Economics social and MSc in Management(Eng)
Brussel (VUB) and political sciences MSc Bedrijfsvoering (NL)
Maastricht (UM) Economics & Business MSc International Bus. Administration MSc Strategy & Innovation
Mu School of Business MSc Strategic Marketing
and Economic MSc Organization, change, Consultancy Manag.
MSc Learning (HRM)
MSc Supply Chain Ma
DOUBLE DEGREE
SBE+QUT QUEENSLAND MSc Int. Business + MSc
Marketing or Integrated
or Marketing communications
SBE + NOVA - LISBOA

8. MSc programmes Nyenrode MSc in Management
University Faculty Master programme
Nyenrode MSc in Management
tracks: General Management
Marketing Management
International Business
Financial Management
Amsterdam (UvA) Economie en MSC Business Studies Bedrijfskunde tracks: Marketing & strategy
Leadership & organisation
Entrepreneurship & innovation
Creative Industries International management

9. Msc programma’s
University of Twente Management & Bestuur MSc Business Administration
Tracks: Service Management Human Resource Management International Management
Tilburg (UVT) Social Sciences MSc of Leisure Studies MSc Human Resource Man (extra premaster of 24 ects)
Several more ( Wageningen, Warwick etc.)

10. WHAT’S IN A NAME? Professional Master vs Master of Sciences
Sector related
Specific field scope
ex. Media industry, Tourism,
Offered at an University
of Applied Science
Title: Master
at every university
HBO of professional Master
All sectors
General scope Business
ex. Strategic marketing or
management
Offered at an Scientific University
Tittle: Master of Science
Legally protected
Academic Premaster mandatory

11. NHTV Academic Premaster is embedded in your prof
NHTV Academic Premaster is embedded in your prof. bachelor TWO MAIN BENEFITS 1. Gain one year in your academic educational program to a Master of Science

12. 2. Study finance
The Dutch government won’t allow pre-masters students to receive study finance. Students registered in a bachelor program can receive study finance!
NHTV Academic Premaster is embedded in your bachelor program 12

18. Scientific premaster focus
EMPHASIS ON BRIDING THE GAP IN YOUR COMPETENCIES
SKILLS:
SCIENTIFIC RESEARCH skills for business applied research (graduation project)
skills in academic reading analysing and writing
KNOWLEDGE : theoretical discussion in courses, coursework and research project
ATTITUDE towards critical and intellectual leadership and professional business performances 18

19. 5 MODULES = 42 ects SBM 1: STATISTICS/ RESEARCH METHODS (12 ects)
SBM 2 :SOCIOLOGICAL APPROACH
CONSUMER BEHAVIOR (4 ects)
SBM 3: BUSINESS ADMINISTRATION
Management, Finance, HRM ( 9 ects)
SBM 4: GLOBAL STRATEGIC MARKETING (12 ects)
Marketing communication, CRM, E- business, Branding
SBM 5: RESEARCH PRACTICA REPORTS (5 ects)

20. GRADUATION: Scientific Research project: 33 ECTS
Business applied: practical recommendations based on scientific research:
For a company in a sector of your choice: sports, event market, tourism, hospitality, transports, media industry. vitality or … telecommunications, banking etc.
Scientific research meeting academic standards
Intensive research coaching:research practica personal tutor and supervision, intervisions etc
14 weeks fieldwork: here or abroad
thesis or dissertation writing and defense

21. EXAMPLES RESEARCH
What is the role of teambuilding in a change process of a company?
How can the use of e-commerce or social media increase competitors advantage on the media market?
How will quality service management influence customer satisfaction in the …. Business?
Efficiency of marketing actions?
Etc.  there is research topic list available
VISIT:
 RESEARCH  ABSTRACTS

22. Year planning
START: week 35 = 1 week earlier than the normal programs at NHTV
3 x 10 weeks NHTV: modules and research coaching
Term 1: lectures and get started in the research
project, academic skills
Term 2: lectures and appraisal of research topic in the
business context of the company
Term 3: lectures and Research project  research proposaL and operational research plan
14 weeks fieldwork and thesis writing here or abroad: starting in March
Dissertation oral defense first week July

23. Unique Selling Points of this premaster program
Direct ACCESS into a Master of Science title
Two degrees in one year  you gain one year
 study finance still possible
At NHTV: small community and personal coaching
you are not a number!
 small group of super motivated students
High qualified Scientific Universities as a partner
Ex.: Free Brussels = centre of European institutions
 networking and employment option afterwards
 Nyenrodian network!
 Amsterdam Business School!

24. Strengths the NHTV Academic pre-master SBM:
Heavy content means intellectual challenge for
students and lecturers
2. Individual support, research practica and tutorials to reach the academic standards reguired at the university
3. Broad scope = broad options on a job
4. Access to strategic leadership functions in a sector of choice: (Tourism? Leisure? Fashion? Media? Vitality? Telecommunication? Banking?)
5. International classroom and networking

25. ADMISSION SELECTION PROCEDURE: numerus clausus 45 students
MOTIVATION LETTER , CV WITH PHOTO and
RESULT LIST: 180 ECTS – NO FAILS
To be sent to:
INTAKE INTERVIEW: Laurent Snoeckx, room N2.415 (or N2.424)
ENROLLMENT COSTS NHTV STUDENTS:
- NHTV regular statutory fee
- M&EM students: M&EM fee
EURO EXTRA COSTS
(Profiles XT test – performance indicator test)
BACHELOR STUDENTS EXTERNAL TO NHTV:
 NHTV institution fee

26. E-mail Snoeckx.l@nhtv.nl
THANK YOU FOR YOUR ATTENTION
GRAB YOUR FUTURE
NOW!!!
Laurent Snoeckx