1. Trend on Japanese Students & JAOS Overview
December 7, 2016
Tatsu Hoshino
Executive Secretary, JAOS

2. Japan – General Background
Population – million
GDP per capita - $36,194 USD (2014)
World’s 3rd largest economy
Significant downturn in the economy for the last 20 years but signs of recovery
2016/9/9

3. Brighter future ahead!? Japan – Economy and globalization
Budget for new stadium is US$1.7 billion
Total budget : US$30 billion
2016/9/9

4. Number of JP students in higher education inst. abroad
57,501 in 2012, 60,138 in 2013, 55,350 in 2014
Hit the bottom in 2011 and made 60,138in 2012 but decreased again in 2013 for degree studies. These figures do not include language studies.
USA
China
Taiwan UK
Australia
Germany
France
Korea
Canada
New Zealand
others
2016/9/9

5. JP university students going to study abroad
Majority is just shorter than one year period
2016/9/9

6. High School students 平成25年度に海外研修に行った生徒（高校が把握している数）
・Short term study: on the sharp rise
・Long term study: increasing
平成25年度に海外研修に行った生徒（高校が把握している数）
３ヶ月以上：3,897人。３ヶ月未満；38,152人（2年連続増加）
特に3か月未満は8000人近くも大幅増加（前年29,953人）
Longer than 3 months
Shorter than 3 months
USA
AUS
Y2013
Y2013
2016/9/9

7. 43.7％ of high school students wish to study abroad About 60% of parents want their children to study abroad
文部科学省の調査統計「平成25年度高等学校等における国際交流等の状況について」
日本政策金融公庫の調査「教育費負担の実態調査結果」（平成 26 年度）
2016/9/9

8. Gov. Budget for Globalization of JP universities
Gov. Budget(FY2016)
Gov. Budget for Globalization of JP universities
US$120 million
US$350 million
2016/9/9

9. Japan – Government policy on study abroad
2016/9/9

10. Gov. Budget for Globalization of JP universities
文科省の掲げる人材養成戦略が安倍政権の『成長戦略』に組み込まれ、一気に増加
US$127 million
2016/9/9

11. New Campaign and Scholarship
MEXT let campaign aiming double the number of study abroad students.
The Study Abroad Strategic Promotion task force has been formed.
SNS, events, promotions.
Supporters: corporations, media, athletes, pop stars, and so on.
Scholarship: government & corporations & individuals joint effort
Target: 180,000 in 2020
2012
2020
College & Uni
60,000
120,000
High School
30,000
2016/9/9

12. Japan – Government policy on study abroad
2016/9/9

13. Expecting More Growth Globalization Government Corporations
Japan – Globalization means Growth
Expecting More Growth
Corporations
Needs for GHR
Government
Well over US$150 mil budget injection
Target: 180,000 students in 2020
Universities ↓
High Schools
Elementary Schools
Kids
English exam
change
Tokyo Olympic
Globalization
Foreign tourist
2015: 19,737,000
Target
2020: 40,000,000
2016/9/9

14. Following wind for Study Abroad agencies
Market size of study abroad agent business in Japan
US$220 million expected for 2015
2016/9/9

15. Japanese Study abroad market - UNIQUE
Japan – Study Abroad Trends
Japanese Study abroad market - UNIQUE
Language Study & Working Holiday
Under graduate
Master
Language Study is the main stream
Not many students seek degrees overseas
2016/9/9

16. Gigantic Language Business Market
Japan – English Business in Japan
Gigantic Language Business Market
Total: bil. JPY (about US$8.2 billion)
Language School
Materials
Testing
E-learning
2013
808.9 bil JPY
2014
825.9 bil JPY
+2.1 point (YOY)
Expect to grow more!
Study Abroad Agency Business: US$220 million
2016/9/9

17. Number of JP students for ELT sector in major destinations
Philippines
35,000?
Stats by DOT
UK (weeks)
2016/9/9

18. Survey conducted in JAOS members in April, 2016
JP students sent by JAOS members in 2014
About 65,000
2016/9/9

19. JAOS Stats：Destinatons
Top 5 countries (US, AZ, CA, UK, NZ ) accounts for 80% of total number.
Philippines is now 6th destination.
Not many JAOS students go to China and Taiwan though number of students who go to Taiwan is on the rise. US CA AZ NZ
Fiji UK FR
other PH KR SG TW CN
other

20. JAOS Stats：Study Purpose
Short term language study accounts for 51.9%. Language studies including other non-academic studies (Internship and working holiday) accounts for nearly 80%.
About 20% go to K-12 schools.
HE is less than 5%.
Language (less than 3 months)
Language (longer than 3 months)
Vocational studies
Non-degree study at universities
Undergraduate
この高等教育機関への留学の数字（合計2,063人）が文科省の統計との重複の可能性がある数字
Graduate
K-12 (not including
Summer study)
Other (Volunteer, internship, Working Holiday)

21. JAOS Stats： Study purpose/destinationUS CA AZ NZ
US: Language vs non-language is 50 : 50
CA, UK: About 70% language + 20% K-12
AZ, NZ: K-12 is popular
PH, FJ: 90+% is language FJ UK FR
Other ER PH KR SG TW CN
Other Asia
other
Language(less than 3 months)
Language(more than 3 months)
Vocational study
Degree study
K-12
Internship/Working Holiday

22. Total number of JP students in abroad (JAOS estimation)
文部科学省「日本人の海外留学者数」（海外高等教育機関への留学の数字）
55,350人（2013年）
JAOS統計（留学事業者の数字）
64,988人（2014年度）
＊語学留学が多い。中高留学、専門学校留学も含む
JASSO「協定等に基づく日本人学生留学状況調査」（国内大学等の数字）
52,132人
（2014年度）
55,350
JP students in HE
by MEXT
Total JP students
About 170,000
（JAOS estimation）
JAOS share
About 40％
52,132
JP students on JP university program
64,988
JP students through JAOS

23. Raising Credibility for Study Abroad Industry and JAOS
Guideline
Work with Gov.
Work with industry professionals
Counselor training system
J-CROSS留学サービス支援機構
文部科学省
厚生労働省
日本認定留学カウンセラー協会（JACSAC）
FGER（在外公館等留学担当官ネットワーク）
FELCAやGAELA
2016/9/9
Won British Business Award by BCCJ

24. JAOS Certified Study Abroad Counselor Training Course
The course includes the basic and practical knowledge necessary to work as a study abroad counselor, and useful tips for the practicing counselor.
　 The standard study time is approximately 90 hours with three textbooks. The one-month accreditation course materials comprise three textbooks and two DVDs.
Supported by
US Embassy
Canadian Embassy
New Zealand Embassy
British Council
Australian Embassy
Campus France
JAFSA
The DVD features three high school student scenarios, as well as a university student and an adult student.
2016/9/9

25. Study contents for JAOS counselor course
■Foundation and Practice
This volume provides instruction of the fundamental principles and the practice of overseas education counseling.
These materials will enable you to gain the knowhow on issues such as what the work of an overseas study counselor involves and how it should be carried out.
Chapter 1: What is an overseas study counselor?
The work of an overseas study counselor / strengths required by overseas study counselors / counseling skills
Chapter 2: What is overseas study counseling?
What is required for good overseas study counseling / points related to counseling for different styles of overseas study / points to remember with giving counseling
■Knowledge & Know-how
This volume summarizes the essential knowhow and information related to overseas study and the various procedures involved, together with other issues not directly related to overseas study about which you should be aware. The content of this volume will be of assistance not only during your self-study but will also be handy to keep with you after gaining your qualifications.
Chapter 1: The fundamentals of overseas study
The history of overseas study and educational exchange / current-day overseas study and educational exchange / overseas-study related organizations and international exchange organizations
Chapter 2: What you need to know about overseas study procedures
Procedures for overseas study at junior and senior high school levels / procedures for overseas study for language learning, university undergraduate and postgraduate studies / procedures required for studying abroad
Chapter 3: Additional information
Risk management for overseas study / laws and regulations related to overseas study / a career as an overseas study counselor / ways to enhance your counseling
■Three DVDｓ
■Reference materials
This volume provides a compilation of information on overseas study related to the situation in various countries overseas and terminology for the overseas study and the travel industry. Just like volume 2 of the textbook, the content contained in this volume will serve useful as a reference after gaining your qualifications.
Chapter 1: Basic information on various countries
USA / Canada / United Kingdom / Ireland / Australia / New Zealand / China / Korea / France / Germany / Switzerland / Malaysia / Thailand / Vietnam / Philippines / Singapore / Indonesia
Chapter 2: Glossary of terminology for overseas study and the travel industry
Terminology for overseas study / terminology for the travel industry
Chapter 3: I want to know more! About overseas study
How universities started and a portrait of present-day universities
Three DVDs contain five overseas study counseling case studies by highly experienced overseas study counselors.
2016/9/9

26. Japan Association of Certified Study Abroad Counselors (JACSAC)
Once they become JAOS certified counselor, they automatically become a member of JACSAC.
The mission of JACSAC
To assure and improve the quality of Study Abroad counseling among the members so that they could contribute to develop sound Study Abroad industry.
The activities of JACSAC
1) To update study abroad related information
2) To provide seminars and training sessions for the members
3) To provide net-working opportunities among members
4) To provide job information including volunteer work at events such as Study Abroad Fair organized government agency
2016/9/9

27. Study abroad guidebook for high school teachers
This project aims to provide a foundation for high school teachers to give overseas study counselling and appropriate guidance to students as well as proper usage of study abroad agencies.
[Introduction of contents]
Chapter 1 Significance of High School Study Abroad and Mental Preparation for Counseling
Chapter 2 High School Study Abroad Basic Knowledge (General Remarks)
Chapter 3 High School Study Abroad Basic Knowledge
Chapter 4 Practical advice for study abroad counseling
Chapter 5 Risk management for study abroad
Chapter 6 Globalization of Japan and High School Study Abroad
Chapter 7 Advancing to university abroad after graduating in Japan
・ Use of trustworthy study abroad counseling agencies
Chapter 8 Accounts of Study Abroad Experiences
Chapter 9 Reference Information
・ List of Japan Association of Overseas Studies (JAOS) members
Printed on A5 paper　192 pages　List price (2,000 yen + tax)
2016/9/9

28. We are having 25th Anniversary this year!
Arigatou! Thank you!
JAOS English website:
About us
Member list
Activity report
We are having 25th Anniversary this year!
For more info contact:
2016/9/9