1. Why Use
Social Media?

2. Social Media Can be a Powerful Tool
if You Know How to
Use it...

3. Social Media Connects People

4. How do we do it?
PREPARE
before internet
ENGAGE
MEASURE

5. Social Media Primary Benefits For Rotary Clubs
Let’s take a closer look at the primary benefits of how we can start seeing the benefits of social media.
PAID
EARNED
OWNED
Internet Advertising
PPC - Search Marketing
Mobile Advertising
Sponsorships
Paid Applications
Social Media
Word of Mouth
User Forums
News, PR, Announcements
Blogger Relationship
Brand & Product Websites
Mobile Brands
Mobile Apps
Customer Care Services
Proprietary Blogs Onsite

6. Increases Club Awareness 
Facebook and Twitter alone reportedly serve 1.5 billion users globally.
New Zealand we know that there are approximately 2.1 million people are on Facebook with another 450,000 on Instagram.
Engagement
Engage with past, present and potential social users by sharing relevant content, photos and events.
Real Life = Real Engagement
Member interactions
Event photos
Relevant content to share
Tag them in photos
Start Conversations – create open forums
Allocating
Resources
“Dynamic Social Media Presence demonstrates an exciting community that people want to join.”

7. Who do you want to connect with and how?
Builds
Relationships
With Existing Members
Social media fosters your relationships with existing member, by harvesting long-term trust and engagement through your network.
Inspires Action
An active and exciting social media presence inspires people to take action and get involved.
Profile Your Audience
Who do you want to connect with and how?

8. Social Representation of you Club
Mission Statement
Guiding Principles
Contact Information
Authenticity
Content is King!
Sharing content that inspires interaction for your following to take action
Be Original
Videos
Blogs
Articles
Interviews
Quotes
Keep it ‘Kiwiana’
‘If executed correctly, social media will help to build brand visibility, cause awareness which therefore attracts new members and improves retention of existing members.” 08

9. “Social Business is an Evolution, Not Something You Become Overnight.”
Use it as a tool to raise money for your event or cause
Make it your main portal for anything newsworthy
Fundraising
Events
Take advantage of built-in event application on social media to engage with participants for your event
“Social Business is an Evolution, Not Something You Become Overnight.”

10. Content Marketing Model
How A Social Media Marketing Strategy Rolls Out 1 2 3 4
Plan
Produce
Publish
Promote
Plan based on who your audience is and where they mingle.
Plan what content helps condition them to want to participate.
Produce content to meet the criteria of what the audience wants to see.
Produce different variants or sequential content to keep them interested, or following a storyline.
Publish at a time and in a format that engages your audience.
Promote to people with a similar interest (lookalike audiences) or who have paid attention to something that you want to bring them back to onsite (pixels).

12. Develop A Posting Strategy
Next Steps
Develop A Posting Strategy
Use # To Your Advantage 1 2
Select your platform, then execute a strategy in form of an editorial calendar. When it comes to posting on these platforms, it’s important to remember it’s about the quality of the posts, not the quantity. The purpose of these schedules is to understand the type of content you the club wishes to share, and how frequently this should be done.
‘Who’, ‘What’, ‘Where’, ‘how’ methodology will be essential when ascertaining what to post.
Connecting social users with one word or one phrase.
Follow topics related to your industry via popular hashtags or create your own for events or promotions with your OWN unique #. By doing this, your club can create a theme that connects every post to one another, establishing a sense of unity.
Hashtags = Fun = Viral!

13. Develop Your Social Voice
Define Your Social Media Marketing Objectives 3 4
Social media is the perfect way to connect with and reach out to members. It’s crucial for your club to create and develop its voice.
By developing a specific tone and voice, your club can promote its message and create a prominent social media presence.
Where do you want to put your efforts in and how do you want to implement this?
Are you using social media to recruit more members?
Is the goal to get current members more engaged with your organization?
Or are you using social media for brand awareness?

14. Determine What Metrics Are
Test And Measure 5 6
Determine What Metrics Are
Important To You
Social media platforms sites provide users with real-time metrics, allowing your club to measure what strategies are working.
However, you must determine what you want to measure. Typical metrics include impressions, likes, shares, comments, and favorites.
The testing phase of any social media marketing strategy is incredibly important. Not only does this show your audience something new, but it determines whether these new initiatives are successful.
Test one thing at a time so you can allow yourself to determine, “has this made a positive change”.
Make a plan as a club, understand where your clubs strengths and weaknesses are, what are your USPs and then execute this in an organic way.

15. Bumblebee Social Media 2016
Bumblebee Social Media 2016