1. THE CROSSING
@ Clifford Pier

2. ‘Clifford Pier’ inspirationally
Core Brief
Say Goodbye
‘Clifford Pier’ inspirationally

3. The Crossing – Programme
GOH + VIPs arrive via bumboat
GOH Speech
Video Presentation
Lighting of Lamp
GOH to be presented with memento
Exhibition
Food

4. The Crossing - Rationale
Previously, people crossed from afar to Clifford for first sign on Hope…..
Clifford’s closure precedes our crossing to the next point on tomorrow…..

5. The Crossing – GOH Speech
We shall Cross to a new place… for a Reawakening…
New Singapore… Uniquely Global, Uniquely Local

6. The Crossing – Closing Mechanism
Lighting of Designer Lamp:
Symbolizing new spirit of the ‘Red-Oil-Lamp’ that hung from Clifford Pier.
Lamp will be crossing to a new place.

7. The Crossing – Lamp Rationale
Lamp represents an eternal Spirit of Singapore’s Seas and thus, Our People
Lamp’s flame or light will be used to illuminate the way for The Reawakening

8. The Crossing – The Exhibition
Info:
Past impacting on Commerce, CBD, Maritime Industry…
Recent Present – Tourist and Day-tripper
Future – New Singapore – A Uniquely Global Metropolis

9. The Crossing – Panel Example
ALTHOUGH SHUNNED AT FIRST,
IT SOON STUNNED WITH GROWTH
Merchant Boycott – Johnston – Naming
Subsequent Growth Override

10. The Crossing- Proposed Gift
Crystal Etching or Plate (GOH)
Coasters or Postcards (Guests)

11. The Crossing – Menu Hawker Stalls (HALAL) Chicken & Mutton Satay
Traditional Katong Laksa
Chicken Rice
Fried Hokkien Mee
Roti Prata with Chicken Curry
Cheng Tng
Ice Kachang
Fruit Punch

12. Clifford Pier – Proposed Layout

13. Clifford Pier – 140ft x 61ft

14. Clifford Pier – The Arches

15. Clifford Pier – Invitation Option 1

16. Clifford Pier – Invitation Option 2

17. Clifford Pier – Invitation Option 3

18. Clifford Pier – Artist’s Impression #1

19. Clifford Pier – Artist’s Impression #2

20. Clifford Pier – Proposed Stage

21. Clifford Pier – Proposed Stage

22. Clifford Pier – GOH’s Gift (Crystal)

23. Clifford Pier – Guests’ Gift (Coasters 1)

24. Clifford Pier – Guests’ Gift (Coasters 2)

25. Clifford Pier – Guests’ Gift (Coasters 3)

26. Clifford Pier – Guests’ Gift (Postcards 1)

27. Clifford Pier – Guests’ Gift (Postcards 2)

28. Clifford Pier – Guests’ Gift (Postcards 3)

29. Clifford Pier – Guests’ Gift (Postcards 4)