1. © All rights reserved. Zend Technologies, Inc. Magento and Zend Zeev Suraski Co-fondateur & CTO, Zend Technologies

2. © All rights reserved. Zend Technologies, Inc. About Zend

3. © All rights reserved. Zend Technologies, Inc. 3 Full Ecosystem around PHP

4. © All rights reserved. Zend Technologies, Inc. 4 Product offering: from pilot to production

5. © All rights reserved. Zend Technologies, Inc. 5 Development Solution Zend Server integration Zend Framework integration Team development Testing and debugging Support and updates Basic code editing Basic debugging Eclipse plug-in

6. © All rights reserved. Zend Technologies, Inc. 6 Production Solution Clustering support Aggregated app monitoring Cross-server job queuing App monitoring & diagnostics Page caching, job queuing Support, updates and hot fixes Data caching and opcode acceleration Integrated, native installers Web admin console

7. © All rights reserved. Zend Technologies, Inc. 7 Unified Zend Server + Magento installer Magento to contribute components to Zend Framework Todays Announcements

8. © All rights reserved. Zend Technologies, Inc. The Zend.com Experience

9. © All rights reserved. Zend Technologies, Inc. 9 The Patient

10. © All rights reserved. Zend Technologies, Inc. 10 Originally rolled out in 2001 Offers all of Zends products Version History Homebrewed, phplib-based (January 2001) CMS-based storefront, Element5 backend (December 2005) Magento (live since July 2009) Zend.com background

11. © All rights reserved. Zend Technologies, Inc. 11 Feature Rich Extremely modular & extensible Open Source Ability to fully control our stores behavior Commercially Backed Uses PHP & Zend Framework Why Magento? In Theory

12. © All rights reserved. Zend Technologies, Inc. 12 Transaction cost trimmed from 9-11% to 2-4% Shorter time-to-market Features that took years to roll out now take weeks and sometimes days! A much more open system Varien extremely helpful and supportive The Bottom Line: Zend is extremely happy with the move Why Magento? In Practice

13. © 2009 All rights reserved. Zend Technologies, Inc. Zend.com In Depth: Performance

14. © All rights reserved. Zend Technologies, Inc. 14 28/05/200905/06/200913/06/200921/06/200929/06/2009 2,000 ms 0 ms Average Magento Response Time Real life results: zend.coms store

15. © All rights reserved. Zend Technologies, Inc. 15 Built-in application monitoring alerts on script execution slowdowns Problem diagnostics enables quick problem isolation Code-level profiling and analysis performed in Zend Studio Step 1: Diagnosing Problems

16. © All rights reserved. Zend Technologies, Inc. 16 Caches entire HTTP responses Performance gains are usually very high Typically doesnt require code changes Step 2: Zend Server Page Caching

17. © All rights reserved. Zend Technologies, Inc. 17 Caching disabled Caching enabled Implementing Step 2: Quick Win: Cache /js/index.php

18. © All rights reserved. Zend Technologies, Inc. 18 Implementing Step 2: Quick Win: Cache /js/index.php

19. © All rights reserved. Zend Technologies, Inc. 19 Zend Server Opcode Acceleration (Optimizer+) Magento Native Caching Database Tuning Magento Compilation Module Other Technologies Used

20. © All rights reserved. Zend Technologies, Inc. 20 = Success Summary

21. © 2009 All rights reserved. Zend Technologies, Inc. Merci ! zeev@zend.com