1. PLANNING COFFE SHOP BUSINESS
SKILL COMPETENCE : Patiseri
STANDARD COMPETENCE : Organizing Coffe shop
BASIC COMPETENCE : Planning of Coffe Shop

2. Seni Kerajinan dan Pariwisata
PLANNING COFFE SHOP BUSINESS
Background
Entrepreneurship Motivation
Steps for Starting Coffe Shop Business
Steps for Making Plan of Coffe Shop Business
Coffe Shop Management
Business Management and Business Opportunity
Marketing
Evaluation
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3. Seni Kerajinan dan Pariwisata
A. Background
Being serious to open a new business, raise profit and be develop, it should be a hoped destination.
There are many preparation should be done, start from making planning until controlling, in other word we can say as steps of Business Management.
Encouraging to open a new business needs a stimulus that is an entrepreneurship motivation.
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4. Seni Kerajinan dan Pariwisata
B. Entrepreneurship Motivation
The important roles of motivation for human are :
As an energy
As a controller for choosing alternative in two or more contradictive activities, and
(3) Director of purpose and objective in doing activity.
Entrepreneurship can be sensed as a person who has motivation, character, behavior, and ability of entrepreneurship.
Entrepreneurship is a motivation, character, behavior and ability of someone to handle business or activity that lead to the effort of seeking, creating, applying working method, technology and new product by increasing the efficiency in order to give a better service and raise
higher profit. (Umi Sukamti Nirbito, 2000: 58).
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5. Seni Kerajinan dan Pariwisata
An entrepreneur have certain characters, its consist of
13 characters :
Have a good motivation to work,
Sustainability of failing,
Self Confidence,
Independent
Able to organize the risk.
(6) Changing seen as opportunity
(7) Tolerant of difference,
(8) Have initiative and willingness
to progress,
(9) Detail oriented and
being perfectionist,
(10) Respecting the time,
(11) Creative,
(12) Have a wide view
(13) Have lots of
motivations
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C. Steps for Starting Coffe Shop Business
To start a coffe shop business, there are several preparation that should be done, they are:
Identify any requirements needed, such as : The regulation of The Ministry of Health about The establishment of Coffe shop business and other regulations that possibly need a surveillance.
Condition of Health food, the conditions consist of : (a) Condition of foodstuff (b) Condition of Processing food (c) Condition of Produced food.
Requirement of processing food hygiene, the requirements are: (a) The employees hygiene, (b) Equipments used to store.
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7. D. Steps For Making Plan of Coffe Shop Business
Planning of making new coffe shop business starts with :
Analysis of SWOT
Determine Objective and Goal
Specification of Business
The Importance of Planning
The Benefit of Planning
Planning Assumption
Business Implementation
Controlling/ Surveillance
Limitedness of Planning
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8. Seni Kerajinan dan Pariwisata
E. Coffe shop Management
Definition of Management
Management is process to provide facilities and resources and use it
in order to gain the objective or goal effectively and efficient.
2. Process, Function and Objective of Management
In management process, the first step that should be done is determining the objective of the business, the goal that should be accomplished. There are many ways to gain the objective and goal, based on the research and scientific studies, it is found that there is
the sama basic pattern used wherever and whenever by a manager.
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9. Seni Kerajinan dan Pariwisata
The Functions of Management are :
Planning
Organizing
Actuating and
Controlling.
3. Measuring Instrument of Management Achievement
Efficiency, is an ability to accomplish a duty correctly, it is called efficient if we could maximize the output dan minimize the input.
Effectiveness, is an ability to determine the objective in order to gain the goal which has been established.
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10. Seni Kerajinan dan Pariwisata
F. Business Management and Opportunity Management
Business Management
Opportunity Management
Opportunity of Coffe shop
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11. Seni Kerajinan dan Pariwisata
G. Marketing
Scope of Marketing
a. Understanding the consumer’s need by knowing what does the
consumer needs and wants.
b. Designing the product, making a product, developing or completing
the product.
c. Determine price of the product in order the customer afford to buy it.
d. Distribute the product in order to make the product easy to be obtained.
e. Promote the product effectively.
2. Marketing Strategy
3. Marketing Mix Strategy
a. Produk (Product)
b. Harga (Price)
c. Tempat/Distribusi (Place)
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12. Seni Kerajinan dan Pariwisata
d. Promotion
e. People
f. Physical Evidence
g. Process
Picture 24.5 Marketing Mix
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13. Seni Kerajinan dan Pariwisata
Employee (People)
Product
Place
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14. Seni Kerajinan dan Pariwisata
Product
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15. Seni Kerajinan dan Pariwisata
THANK YOU
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