1. Generation “Z,” Are We Ready for the New Workforce?
Dan Hernandez

2. The Generations Generation Era Traditionalists 1925-1945 Baby Boomers
Generation “X”
Millennials
Generation Z
HO PG 2
Realization: It’s not always about the year you were born – it’s really about how you were raised.
Are generational traits stereotypes?
Does everyone fit their generational type? 2 2

3. Approximate US Labor Force Participation as of December 2012 - BLS
Big Numbers 2013
7,878,00 Traditionalists = 5% 59,820,00 Baby Boomers = 39% 49,675,00 Gen X = 32% 37,532,00 Millennials = 24%
Approximate US Labor Force Participation as of December BLS 3 3

4. 2020

5. Generation Z will reach 2.56 billion by 2020
New Numbers 2020
Traditionalists = 4% Baby Boomers = 16% Gen X = 20% Millennials = 50% Generation Z = 10 %
Generation Z will reach 2.56 billion by 2020 5 5

6. Stereotypes & Filters Stereotype
A widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Filters
Our experiences filter what we hear and influence what we say.

7. How Are We Misunderstood?
Traditionalist?
Baby Boomers?
Generation X
Millennials?
Generation Z

8. The Decades Generations are shaped by numerous factors: Pop Culture
Technology
Family
Geography
History
1900
2000

9. What Has Defined You? Music Historic Events Technology Communication
Television & Movies
HO PG Activity – What Generation Defines You?
(Divide groups up by generations after this activity)
Technology
Did you know that:
Millennials have had the ability to the president since the 1st grade?
Gen Xer’s never knew a world without space travel?
Boomer’s saw the creation of jet travel?
Traditionalists saw the rise of the TV?
Communication
Traditionalists used party line rotary telephones?
Boomer’s saw the rise of push button telephones & payphones?
Gen Xer’s saw the rise of the cordless home phone?
Millennials have never known a world w/o cell phones?
These four generations have seen larger leaps in innovation than any other group in history. 9 9

10. Generation Z 2000-10 Children of the 90s & 00s & 10s HO PG 22-24
Also called Generation Next, nexters, echo boom, Generation Y and baby busters. They’ve had the most experience around diversity, but having proximity doesn’t necessarily mean you have the skills. They’re mostly upset about what is being left for them to clean up by the previous generation.
The oldest Millennial is 28 & the youngest is 9.
CHICAGO (AP) —A front-page story in the Chicago Tribune included the headline "YOU WORE FLIP-FLOPS TO THE WHITE HOUSE?!" inspired by an sent to player Kate Darmody from her older brother after he saw the photo on the team's Web site. Family members of other players expressed similar dismay, insisting the summer footwear staple was too casual for a visit with the president. "Don't even ask me about the flip-flops," said the mother of player Aly Josephs. "It mortified me." The women have defended their attire, arguing they wore a dressier version of the casual sandal. "Nobody was wearing old beach flip-flops," said Josephs, who wore a $16 brown pair with rhinestones. Darmody, 22, added: "I tried to think of something that would go well with my outfit and at the same time not be that uncomfortable. But at the same time not disrespect the White House."
USA TODAY – 7/19/2005

11. 2010s

12. 2010s

13. Generation Z Stats Population to reach 2.56 billion by 2020
96% own a smartphone
85% uses social media
50% will be connect online up to 10 hours per day
33% watches 1 hour of online video per day
63% prefer to see real people in ads
Will make up 40% of all consumer
50% to be a part of minority or ethnic group
Has attention span of 8 seconds

14. Generation Z Values Honesty is important
Very conscious about the environment and world events
Have a positive outlook
Embrace flexibility
Health conscious
Family oriented
Work-life balance
Generation Z
Millennials were raised by parents who showered them with praise and awarded them athletic trophies for just showing up. Their lives were over-programmed, their parents hovering.
Millennials are the largest group entering the workforce today — and the most impatient. They don’t believe in “dues paying,” they feel ready to take the Corner Office as soon as they begin working. Many in this group were latch-key kids, so they’ve had adult responsibilities since their early teens. They’ll feel ready to take on the world.
Millennials are the largest group entering the workforce today — and the most impatient. They don’t believe in “dues paying,” thus the presentation’s title, “I’ll Take the Corner Office.” Many in this group were latch-key kids, so they’ve had adult responsibilities since their early teens. They’ll feel ready to take on the world.
* define loyalty by what’s challenging and interesting, rather than job security.
* expect reward and recognition on a regular basis.
* believe they are all “above average.”
What can I tell ya, kid? Your parents loved you, and they did their best. But they created a false reality. Everyone isn’t above average in all they do. And in real life, only the winner gets the trophy.
Praise goes a long way with this group. Pointed criticism does not. Millennials can be a sensitive lot. But that’s no surprise. All their lives they’ve been rewarded for effort more so than results.
It’s important you understand this before we award that diploma, as there’s a good chance your boss will be just like me. Scary thought, huh?

15. Generation Z Attributes
Can receive and send multiple sources of information rapidly
Screen oriented
Are true digital natives but…prefer face to face communication
Want to be taken seriously
Admire transparency
Exceptionally resilient
FOMO
Generation Z

16. Generation Z Work Style Salary is a motivator Stability important
Advancement is important
Expect to work for themselves one day
Demonstrates an intensive work ethic
Entrepreneurial
Multi-taskers
Want feedback
Generation Z

17. Dan Hernandez 512-427-2427 dan.hernandez@yorkrsg.com
Thanks!
Dan Hernandez