1. MULTIGENERATIONAL
OUTREACH
Picking the Right Tool

2. CHALLENGE Increasing Participation
As in person participation declines, how do we reach younger generations and engage them in the planning process?

4. Percentage of Workforce
Traditionalists
Millennials
Baby Boomers 3%
29%
33%
35%
Generation X

5. Formal, disciplined, conforming, reserved
Traditionalist
Baby Boomer
Generation X
Millennial
Style
Formal, disciplined, conforming, reserved
Semiformal, optimistic, involved
Independent, irreverent, skeptical
Eye-catching, fun, confident, social
Family
Traditional
Disintegrating
Latch-Key Kids
Merged Families
Education
A dream
A birthright
A way to get there
An incredible expense
Attitude
Accepting and trusting of authority and hierarchy
Accept the “rules” as created by traditionalists
Openly question authority; often branded as cynics and skeptics
OK with authority that earns their respect
Outreach strategies
Print, mail, face-to-face, phone, some online information
Print, mail, face-to-face, online tools and resources
Online, some face-to-face, games, technological interaction
Online, wired, seamlessly connected through technology
The 2020 Workplace by Jeanne C. Meister and Karie Willyerd, “Mixing and Managing Four Generations of Employees by Greg Hammil, director of Fairleigh Dickinson University’s Siberman College of Business)

6. Social Media Usage by Generations
Source: Pew Research Center

7. #YOURMOVE Case Study Multi-platform Simple messaging Accessible
Tailored

8. Our Solution Short, quick messages Effective use of videos
Flexible and comparable
Transparent results

9. YouTube Videos Short and Sweet Did not require viewing
Narrated presentation
Introductory video
Short and Sweet
Did not require viewing
Gave participant options

10. Participation Options
Online survey/budget game
Polling devices for in-person
Comparable data
Easy to compile
Shareable, quantitative results

11. Heavy Promotion
Facebook
Twitter
E-blast
Media

12. Share Results!

13. Social Media Analytics
= 500 users
393 YouTube views
21,363 Facebook Reach
116,00 Twitter Impressions
Not shown here but we also got 56,170 Facebook Impressions

14. Website Analytics
5,595
74%
ONLINE SESSIONS
WERE NEW USERS

15. Contact Us facebook.com/alamoareampo twitter.com/alamoareampo
youtube.com/alamoareampo
825 S. St. Mary’s Street San Antonio, Texas 78205

16. THANK YOU

17. Sources
Dewhirst, Timothy. “Who is Generation X? If only marketers knew,” The Globe, January 25, Gurwitt, Rob. “How Generation X is shaping Government,” Management & Labor, May Hawks, Curtis. “Marketing to Generation X: What Advisors Should Know,” Blog, February 10, Hymowitz, Carol. “Gen X was Right: Reality Really Does Bite,” Bloomberg, June 10, Lesonsky, Rieva. “How to Market to the Forgotten Generation,” GrowBiz Media, Libert, Kelsey. “How Millennials, Boomers, and Gen X-ers Respond to Content Marketing,” March 17, Loehr, Anne. “Seven Fequently Asked Questions for those who Manage Generation X and Generation Y,” Huffington Post, January 20, 2016.