1. Getting The Most From Enhanced Ecommerce Reporting
Ian Lockwood

2. What Is Enhanced Ecommerce Reporting?

3. Measuring Product Interactions
Product impressions & clicks
Product views
Items added to cart
Items in checkout process
Refunds
Checkout options used
Promotions & affiliates

4. Universal Analytics only
Separate Plug-In
Universal Analytics only
Do not use alongside standard ecommerce.js plug-in
Requires your site to send:
Impression data
Product data
Promotion data
Action data

5. Why Should I Go Enhanced?

6. More Actionable Data
Easily report on views of each product = conversion rates per product
Identify products that create action (e.g. add to cart) but don’t sell
Understand how well promotions work
See how users find products – categories, search results etc.

7. Shopping Behaviour Analysis

8. Shopping Behaviour Analysis

9. Checkout Behaviour Analysis

10. Product Performance

11. Product List Performance

12. Product List Performance

13. Product List Performance: Position

14. Internal Promotion

15. Custom Report: Business Outcomes Analysis

16. Custom Report: Business Outcomes Analysis

17. Implementation Tips

18. Consistency & Size
You can have 5 levels of category separated by a slash, e.g. Instruments/Guitars/Electric/Gibson/LesPaul
Include all product data in each hit – every data payload is unique and not persistent (apart from Product Lists & Promotions)
Ensure your naming conventions are consistent throughout your pages & funnel
There is an 8k limit on the payload
Google Tag Manager + jQuery solution:

19. THANK YOU