1. PRESENTATIONS

2. Quiz (Day 3) List the marketing mix for goods and for services.
What is the difference between brand awareness and brand loyalty?
Supply a synonym:
half price
Cut the price
What is defined here? “The amount of money the company aims to invest in the marketing of its products and services.”

3. Quiz (Day 3) What are these images called? 3

4. IMPORTANT FACTORS WHEN PREPARING A PRESENTATION
audience (number, knowledge, register, etc.)
venue/location (size, equipment, set-up)
objectives (to entertain, teach, persuade, etc.)
topic (be selective, well researched, organized)
visual aids (know language for describing graphs)
notes (DO NOT READ)
rehearsal

5. Organization: Introduction Body: the subject itself Conclusion
Welcome your audience
Introduce yourself and the topic
Explain the structure of the presentation
Explain the rules about questions
Body: the subject itself
Conclusion
Summarize
Thank the audience
Invite questions

6. Signalling or signpost language:
Words and phrases that help you organise your presentation
these help the listener: they make your presentation easy to follow
E.g.: I’ll start by..., First of all..., Then..., Next..., Finally/Lastly...

7. How to make an effective presentation
Listen and make notes of the structure of this presentation

8. Listen again and write down the signposts
I’m going to talk about 3 things in this presentation.
First…, Then…. , And finally…
Let’s first talk about …
I’ll tell you about …
For example …
Let’s look now at …
I’ll recap what I’ve covered…
I looked at …
And finally showed you…
So what sort of people are Kiva lenders? (a repetition of the title of one of the subsections)

9. What is wrong with these presentations?

10. VISUAL AIDS The slides are there to help your audience NOT you!
clear and big layout
only key words / ideas/ pictures / charts /graphs
maximum 2 slides/minute
fallback plan: printouts, OHP, board?

11. How to make good slides?
Look at the next slides and explain how you could improve them.

12. The marketing mix
The marketing mix is a business tool used in marketing products. The marketing mix is often synonymous with the 'four Ps': 'price', 'promotion', 'product', and 'place'. However, in recent times, the 'four Ps' have been expanded to the 'seven Ps' with the addition of 'process', 'physical evidence' and 'people'.
(source: Wikipedia)

13. The marketing mix The 4 Ps Recently: 7 Ps Price Promotion Product
Place
Price
Promotion
Product
Place
Process
Physical evidence
People

14. Hawaii is a great place to go on holiday because ...
they have:
sandy beaches
beautiful sunsets
and an interesting culture!

15. Visit Hawaii!