1. The president as communicator in chief
Pleased to be with everyone
Michigan Community College Leadership Academy
Thursday, January 19, 2017
Dr. Jean Goodnow, President
Delta College

2. Dr. Jean Goodnow President of Delta College since 2005
President of Illinois Valley Community College,
Various faculty, student services and administrative roles at community colleges in Iowa ( )
Bachelor of Arts Degree in Sociology, Master of Arts Degree in Rehabilitation Counseling, and a Doctor of Philosophy Degree in Higher Education Administration from the University of Iowa
Completed post-graduate study at Harvard University
Member, Bay Area Chamber of Commerce Board of Directors
Member, Great Lakes Bay Regional Alliance Board of Directors
Member, Michigan Association of Community Colleges Board of Directors

3. Session objectives
Discuss verbal and non-verbal communication
Discuss listening as an essential part of effective communication
Discuss day-to-day communication
Discuss “crisis” communication – and what that means

4. com·mu·ni·ca·tion
the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else
a message that is given to someone : a letter, telephone call, etc.
communications : the ways of sending information to people by using technology

5. Verbal vs. non-verbal communication

7. TYPES OF NONVERBAL COMMUNICATION
Facial Expression
Eye Contact
Gestures
Posture & Body Orientation
Proximity
Paralinguistics

8. Importance of listening

9. THE ART OF GOOD LISTENING

10. TEN WAYS TO BE A GOOD LISTENER
1. Make Eye Contact. 2. Be Present. 3. Give NO Sign You are Ready to Respond. 4. Wait Two Seconds to Respond. 5. Let the Other Person Go First. 6. Care About What’s Being Said. 7. Listen For the Message Within the Message. 8. Don’t Change the Subject. 9. Respond by Asking Questions. 10. Don’t Start a Side Conversation.

11. “Most people do not listen with the intent to understand; they listen with the intent to reply.”
Stephen R. Covey ( )
Educator, author, businessman and keynote speaker

12. communication and leadership

13. “The true leader strives first to listen and understand, to accept and to empathize, to seek to build community based upon trust and respect, mutual growth and fulfillment.”
From “Leadership as Service: A New Model for Higher Education in a New Century,” by Kent A. Farnsworth

14. …AND THE IMPORTANCE OF LEADERSHIP!

15. The president's ROLE IN A CRISIS

16. PRESIDENT’s role in crisis management
Once a Crisis Management Team is activated, all day-to-day duties must be delegated to others
President’s 5 tasks during a crisis:
Continue to guide the college
Confirm/modify the strategic decisions of the crisis response team
Express sympathy (or other appropriate responses) of the college
Be prepared to take over as spokesperson if designated spokesperson makes a mistake
Break any deadlocks occurring on decision-making within the crisis team
The President/CEO will be ultimately responsible for the outcome

17. Before a crisis happens
Develop a crisis leadership team and define responsibilities
Develop a crisis communications team
Develop regular communications support
Have a number of employees who can write for the president
Have regular messaging to support your vision

18. THE PRESIDENT in times of uncertainty
To be a compelling leader, you must exude passion, confidence and strength
Work to overcome issues that can smolder and turn into a crisis
Declining enrollments
Budget cutbacks
Academic scandal
Anonymous accusations or damaging rumors
Employee involvement in a scandal
Student complaint or issue

19. Write your plan in advance
This book is written from a community college perspective
The authors know our unique challenges
Buy a copy for yourself and for your team members as a resource

20. Communicating a future direction

21. THE PRESIDENT SETS THE campus DIRECTION
The President regularly sets the direction ahead – hear the voices of your staff
Should embody the organization’s mission on a daily basis
Inspire others and rally the team
Communicate a compelling vision
Exude passion, confidence and strength

22. You can be a great communicator

23. Ten Communication Secrets of Great Leaders
1. Speak not with a forked tongue.
2. Get personal.
3. Get specific.
4. Focus on the leave-behinds not the take-aways.
5. Have an open mind.
From Forbes Magazine

24. Ten Communication Secrets of Great Leaders
6. Shut-up and listen.
7. Replace ego with empathy.
8. Read between the lines.
9. When you speak, know what you’re talking about.
10. Speak to groups as individuals.
11. Bonus – Be prepared to change the message if needed.
From Forbes Magazine

25. Great COMMUNICATORS & GREAT LEADERS

26. ONE LAST THOUGHT…
“(As a leader), be more concerned with your character than with your reputation. Character is what you really are; reputation is merely what you are perceived to be.”
John Wooden ( )
Former basketball player, coach and author

27. Questions & Comments

28. Contact Information Dr. Jean Goodnow President, Delta College (989)