1. National Health Center Week 2017
Kick-Off Webinar
Presented by the NACHC Advocacy Team
May 10, 2017

2. Questions during the webinar
Please note: audio for today’s webinar is provided via your computer.
If you have questions at any point during the presentation, please type them in the chat box to the right of your screen.
If you do not see the chat box, click the icon at the top of the screen- it should light up blue and the box will drop down.

3. Thank you to our sponsors
GOLD
SILVER
BRONZE

4. America’s Health Centers: The Key to Healthier Communities
This year’s theme
America’s Health Centers:
The Key to Healthier Communities

5. You’ll Notice Something New This Year…
Brand New Health Center Week website –
Multiple sets of media templates
Dedicated Partnership Opportunities
Updated 2017 Focus Days

6. This year’s focus days Sunday, August 13 Elected Officials Day
Thursday, August 17
Agricultural Worker Health Day
Monday, August 14
Health Screenings Day
Friday, August 18
Consumer Board Member Day
Tuesday, August 15
Public Housing Health Centers Day
Saturday, August 19
Children’s Health Day
Wednesday, August 16
Healthcare for the Homeless Day

7. Partnering for Our Shared Purpose
The American Cancer Society and NACHC are working together to:
Celebrate Community Health Centers and the vital services they provide.
Recognize some of the CHCs that are achieving exemplary success in prevention and screening.
Bring local and national attention to the importance of this work, for the health of our communities.

8. Get the Most Out of NHCW 2017!
Take advantage of the opportunity to partner with the American Cancer Society locally:
Invite your ACS staff partner to your NHCW event.
Start planning now with your ACS partner to tell the story of prevention or screening work in your community.
ACS staff will have a toolkit for NHCW, including Letter to the Editor template, recognition options, and social media tools.
Cancer survivors are often passionate, persuasive advocates.

9. Hear from your peers
Molly Ferguson
Rebecca Shaw

10. Celebrating America’s Health Centers: The Key to Healthier Communities National Health Center Week 2017 Kick-Off Webinar Wednesday, May 10, 2017

11. Florida Community Health Centers at a Glance
12 health center sites;
49,028 patients, generated 179,711 visits;
Services include;
Pediatric, adolescent and adult medical care;
Dental care;
OB/GYN care;
Pharmacy in two sites, Delivery by mail within the next 2-3 months;
Onsite Care Coordinators, Health Benefits Coordinators and Referral Specialists;
Patient Centered Medical Home (PCMH) and Joint Commission (JC) accredited;
Quality Improvement Award Recipient.

13. During previous National Health Center Week events, Florida Community Health Center Staff conducted/participated in multiple events including:
Health and safety fairs
Backpack and school supply distribution
Food giveaway
Bicycle giveaways
Haircuts for back to school
Radio shows
Presentations to the faith-based community
Chamber events
New Teacher orientation
Voters registration information (no campaigning)
Engage line staff (YouTube videos promoting NHCW)

14. Tips for a successful event: THANK EVERYONE AND OFTEN
Start planning early
Check with local resources for similar events
Ask staff for input
Empower staff to participate on NHCW team
Invite legislators
Diversify your partners
Advocacy days
PROMOTE, PROMOTE, PROMOTE
Website
Social Media – YouTube link
Radio PSA’s
Online newspapers
Twitter
THANK EVERYONE AND OFTEN

15. Contact information:
Molly Ferguson
5827 Corporate Way
West Palm Beach, FL 33407
ext. 1006

16. Hear from your peers
Molly Ferguson
Rebecca Shaw

17. Five steps to success 1. Planning – Start Early!
a. Determine the types of event(s) you would like to hold
b. Create invitation & sponsor list
2. Teamwork, Planning Support & Benchmarks
a. Create a committee, consider working with local partner organizations
b. Make sure you have board & leadership support
3. Outreach
a. Invitations to local, state, federal elected officials
b. Seek Sponsors–Start with a list of potential sponsors and begin getting the word out
c. Don’t forget the media – TV, Radio, Newspaper, Online
4. Persistence
a. Create a timeline to continue reaching out to elected officials, the media and other invitees leading up to the event
b. Make sure your communications plan includes regular updates for sponsors,
attendees, and the public
5. Thank Yous & Notes of Success
a. Always say THANK YOU – to attendees, sponsors, etc.
b. Let your supporters – participants AND nonparticipants – know how your event
turned out

18. The how-tos of sponsorship
Types of Sponsorship
In kind, Cash, Participation & Volunteers
Securing Sponsors
NACHC
National Sponsors Paired with Local Events
Health Center Connections
Survey Your Contacts
Who knows who?
Who does your HC work with?
Who do your partners work with?
Take What You Can Get & Think Outside the Box

19. NHCW & Members of Congress
Timing: 2nd Week in August & August Recess
Start Early & Be Persistent
Work with Staff in DC & District
Flexibility is Key
Pay Attention to Timing & Rules
Campaign Events Strictly Prohibited
Event Posting & Sponsorship Opportunities

20. Post your events!
Please post your event details online as soon as possible!
>>Post event information online here

21. 2017 Picture & Video Contests
We’re running both contests again this year!
Start thinking about the pictures and video that best represent the
work your Health Center does and how you will celebrate NHCW Then, submit your NHCW photos and videos during August for a chance to win awesome prizes!
Big Thanks to Our 2017 Contest Sponsors:

22. NHCW Picture & Video Contests Webinar
Save the date
Wednesday, July 19 at 3pm ET
NHCW Picture & Video Contests Webinar
Join us to find out what’s new this year, the timeline for entering the contests, prizes, and more!
RSVP at hcadvocacy.org/events

23. #NHCW17 Social Media
Be sure to post about National Health Center Week on Facebook, Twitter, and other social media outlets using the hashtags #NHCW17 and #ValueCHCs. 

24. Other Tools & Resources
Activities & Event Ideas
Media Toolkit
Social Media Tools
Template Proclamations, Resolutions & Invitations
Factsheets
Sponsorship 101
NHCW Webinars & Presentations
Spanish Translated Materials
NHCW Store …..The List Goes On

25. Post Your Event(s)
Don’t Forget!
Please post your event details online as soon as possible!
>>Post event information online here

26. Upcoming events
The next Policy & Advocacy Update webinar will take place on Wednesday, May 17th at 3:30PM ET
RSVP at hcadvocacy.org/events
NHCW 2017 Photo & Video Contests webinar- Wednesday, July 19 at 3PM ET

27. Questions?