1. Curriculum 2.0
VCD Curriculum Deveopment
Andreas Bastedo

2. Common Goals

3. Alumni’s Profile
Owned and run a business. During education at least tries 4 entreprenurial projects.
Understand the know how to create and run a viable and sustainable business.
Master Idea generation process
Know how to find a suitable partnership
Know how to finance a business
Understand Basic management, sales, marketing and legal awareness skills

4. Alumni’s Profile
Able to understand application of scientific mindset and mastered the skill set of their respected field
Achieve Entrepreneurial traits:
Confidence
Positive Attitude and Spirit
Sensitive to his/her environment
Critical
Efective Communication Skills
Network building awareness

5. Lecturer’s Profile Entreprenurship competency
Opportunity Orientation, Creative-Innovative, Calculative Risk Taker
Business Skills
Able to mentor Entrepreneurship Projects
Able to developed student potentials and self-management, give ethical example and relevant soft skills:
Identify student potentials & weaknesses
Encouragement, motivation & giving right advice
Life values establishment & development
Learning & thinking skills
Building confidence, effective communication, relevant network

6. Lecturer’s Profile Relevant insight: Observer and learner Resourceful
Mastered pedagogy methods of Experiential Learning and Affective Domain creation:
Efective method on minds and traits
Problem / Project Based Learning teaching method
Meet relevant basic requirements for faculty membership

7. Guidance

8. CURRICULUM FRAMEWORK

9. General Guidance Courses is not more than 21 credits per semester
Courses is being designed as to have minimal 3 credits per course, integration will happen to course with 2 credits to achieve not more than 47 total course (Bachelor – 144 credits)
Entrepreneurship is being offered as a 5 courses (E1-E5) with 3 credit each and it’s a mandatory classes.

10. General Guidance
Integration is needed on Entrepreneurship classes and entrepreneurship projects inside each faculty.
Final Project (6 credits) can be offered in semester 7 or 8 and mandatory in nature. Projects can be intredisiplinaries between a group of students and faculties, Scientific writings is an individual efforts.

11. General Guidance
MKDU is being offered from semester 1-4 (each 3 credits) and it’s mandatory in nature:
Building soft skills start in MKDU classes, and continued into courses in each faculties (entrepreneurial soft skill, personal selling, creativity, networking, etc)

12. General Guidance
Courses is being designed using Problem / Project Based Learning Method.
Each major is being asked to identify courses that can be taken outside of their student body so students from other major can take 3 courses (9 credits)

13. Visual Communication Design

14. Goals
“… To create a business conscious with entrepreneurial values graduates equipped with abilities needed in their respected fields …”

15. Industry oriented goals
Business
Media Consultant, Brand Consultant, Design Consultant, Independent Agency, Photography Studio, Digital Printing, Video Production, Publisher
Industry oriented goals
Advertising Industries
Creative Director, Creative Designer, Copy Writer, Art Director, Visualizer, Media Planner, Media buyer
Publishing Industries
Creative Director, Creative Design,
Art Director, Promotional Division
Photography, Film & Television Industries
Photographer, Cinematographer Storyboard artist, Promotional Division, Creative Director
Games, Multimedia & Animation Industries
Animators, Visualizer, Game Designer, Content Designer
Storyboard Design, Promotional
Comic & Illustration Industries
Comic Artist, Illustration Artist
Packaging Industries
Packaging Designer

16. Existing 2010 1 2 3 4 5 6 7 8 Entrepreneurship 1 – 2 SKS
Business Practice – 5 SKS
Final Project – 8 SKS
2D Design – 4 SKS
Visual Communication Design 1 – 5 SKS
Visual Communication Design 2 – 5 SKS
Visual Communication Design 3 – 5 SKS
Visual Communication Design 4 – 5 SKS
Visual Communication Design 5 – 5 SKS
Research Methology & Academic Writing – 2 SKS
3D Design – 4 SKS
Letterform Design – 2 SKS
Typography 1 – 3 SKS
Typography 2 – 3 SKS
Communication Process – 2 SKS
Packaging Graphics – 3 SKS
Drawing 1 – 3 SKS
Drawing 2 – 3 SKS
Sketching – 3 SKS
Perception Psychology – 2 SKS
Ilmu Budaya Dasar – 3 SKS
Citizenship – 3 SKS
History of World Art & Culture – 2 SKS
History of Indonesian Art & Culture – 2 SKS
Design Methodology – 2 SKS
Printing Process – 2 SKS
Indonesian Language– 3 SKS
Ilmu Alamiah Dasar– 3 SKS
Aesthetic 1 – 2 SKS
Aesthetic 2 – 2 SKS
Design Appreciation – 2 SKS
Cross Culture – 2 SKS
Religion– 3 SKS
News & Magazine – 3 SKS
Computer Graphic 1 – 3 SKS
Computer Graphic 2 – 3 SKS
Computer Graphic 3 – 3 SKS
Digital Content Creation 1 – 3 SKS
Digital Content Creation 2 – 3 SKS
Web Design– 3 SKS
General English – 2 SKS
Academic English – 2 SKS
Basic Photography – 2 SKS
Intermediate Photography – 2 SKS
Advanced Photography – 3 SKS
Video Editing 1 – 3 SKS
Video Editing 2 – 3 SKS
Sequential Art– 3 SKS
Advertising – 3 SKS
Art & Craft – 3 SKS
Existing 2010

17. Rationalization 2011 Competency Goals 1 2 3 4 5 6 7 8 Total
Graphic Design
2D (4) , 3D (4),
VCD1
VCD2
VCD3
VCD4
VCD5
Final Project 39
27.08%
Graphic & Publishing
Letterform Design
Typography 1
Typography 2
Graphic & Publishing 1(3)
Graphic & Publishing 2(3)
Advertising (3) 18
12.50%
Comic & Illustration
Drawing 1
Drawing 2
Illustration
Comic & Illustration 1 (3)
Comic & Illustration 2 (3) 9
6.25%
Games, Animation & Multimedia
Computer Graphic 1
Computer Graphic 2
Computer Graphic 3
Digital Content Creation 1 (3)
Digital Content Creation 2 (3)
Infographic (3) 12
8.33%
Photography, Film & Television
Photography 1
Photography 2
Video Design 1 (3)
Photography 3
Video Design 2 (3)
4.17%
Art & Packaging
Art & Craft (3), Graphic on Product (3)
0.00%
Entrepreneurship
E1 Personal Selling & Branding
E2 Digital Marketing
E3 Entrepreneurial Retailing
E4 Innovative Venture Creation
E5 International Entrepreneurship
Business Practice
MKDU
IAD
Indonesian Language
ISBD
General English
Citizenship and Leadership
Religion & Ethics
Supplementary Skill
Communication Process
Printing Process
History of World Art & Culture
History of Indonesian Art & Culture
Design Appreciation 51 24
16.67%
Aesthetic
Packaging Design 1 (3)
Perception Psychology
Web Design (3) 23 20 17
144
100.00% 41
Rationalization 2011

18. Graphic Design

20. Graphic and Publishing

22. Comic & Illustration

23. Course
Semester
Description
Competence
Comic & Illustration
Drawing 1 1
Composition, Basic Shape Shading and texture
Mampu mengenali dan memvisualisasikan bentuk-bentuk dasar
Drawing 2 2
coloring, media drawing flora and fauna, Human face and basic anatomy
Mampu menggunakan berbagai media warna untuk menggambar flora fauna dan manusia
Illustration 3
Techniques (hatching, halftone, pointilize), Anatomy and Figure Drawing (advanced), Mixed Media Drawing, Principles of Illustration, interpreting written material to creating thumbnails, roughs, sketches, and comps
Mampu menghasilkan ilustrasi sederhana yang dapat menjelaskan sebuah pesan secara visual
Comic & Illustration 1 5
basic knowledge and the art of sequential story telling, narrative storytelling and conceptual themes, Character Design drawing, ability to create characters is essential
Mampu menghasilkan karya komik dan ilustrasi (sequential product) berupa: script, storyboard untuk komik, video, dan buku, Mampu menghasilkan karya sequential dalam media cetak maupun media digital
Comic & Illustration 2 6
Sequential Project, Business of Illustration: students will gain an understanding of common Business practices in their field, including pricing their work, estimating projects, and drawing up contracts. They will also develop a prospective self-authored commercial project, which will demonstrate their ability to create income-producing artwork, self Promotion, project development
Mampu melaksanakan project sequential arts dari perencanaan hingga dummy prototype dan submission to publisher/ developer/ sponsors, llustration
Intership (Business Practice) Implementation 7
Through the internship program, illustration majors have the opportunity to work with a professional or community service setting while gaining important on-the-job and in-the-world experience. Internships provide exposure to a wide range of professional art environments, including, but not limited to, illustration studios, publishing, or media-based companies as well as community projects based in Indonesia and abroad. The department will post opportunities, or students may make arrangements on their own with prior approval from the lecturers.

24. Games, Animation & Multimedia

26. Photography, Film & Television

28. MKDU suggestions