1. Nighthawk Launch Accelerate Your WiFi

2. Nighthawk Launch Integrated Approach
Press Release
Reviewer’s Day NY & SF
Top Reviewer Outreach PR
Marketing Activities & Traffic Drivers
Social
Assets
Channel
Banners, Landing Page, Poster
Training Materials
Gamer Campaign
Launchkit Materials (PSS, DS, etc.)
Blasts
A+ Content
Beta Tester
Videos and Photography
Netgear Home Page Banner
AC Landing Page
Teaser Campaign
3 Videos
Contest Giveaway
Lifestyle Photography
Ongoing Postings

3. Launch Activity and Timing

4. Nighthawk Launch Teaser Campaign Banners & Landing Page
Social Media
Channel Assets
Teaser Campaign
Banners & Landing Page
Social Contest & Giveaway

5. Nighthawk Launch Product Tour Video Home Page Banner AC Landing Page
Assets
Product Tour Video
Home Page Banner
AC Landing Page
Sizzle/Teaser Video
Installation Video
Lifestyle Photography

6. Nighthawk Launch 3.7 Million Impressions Media Partner Selection
Gamer Campaign
3.7 Million Impressions
Media Partner Selection
Banner Storyboard
Landing Page
**Campaign creative and media selection is still being finalized and subject to change

7. Press Coverage and Reviews
Nighthawk Launch
Press Coverage and Reviews
“Remember when routers were boring? Just some little box that sat there and moved data around and not much else. Slowly routers have become more intelligent, and the Nighthawk from Netgear just may be the most intelligent one yet.”
“After five days with the Nighthawk, I'm ready to put down the 200 dollars…the processing power inside of the Nighthawk, according to Harpalani: a 1Ghz dual core processor and 256MB of RAM. These specs allow for the Nighthawk's main selling point: quality of service prioritization for games and streaming media. “
“Netgear is introducing a smart wireless router today that will recognize bandwidth-hungry apps and prioritize them so that you can get a smoother experience for online games and video streams. “
“The all-new Netgear Nighthawk AC1900 Smart Wi-Fi Router offers stellar performance on the 5GHz band, and an excellent set of features. It's also relatively affordable for a top-notch home networking device.”
“The Netgear Nighthawk is very fast, and it’s stuffed with compelling features for a very reasonable $200. As for me, the Nighthawk has displaced the Asus RT-AC66U as my top pick ”as my top pick
“With only two AC1900 routers to show, the Router Ranker results…show the NETGEAR R7000 Nighthawk in the #1 position and the ASUS RT-AC68U as number 2.”

8. Press Coverage and Reviews
Nighthawk Launch
Press Coverage and Reviews
The Nighthawk $ at Amazon, is Netgear's latest router in the company's premium dual-band ac router line-up. The router looks as cool as its name suggests, with a trapezoid design and flared sides. The shape is reminiscent of the famed fighter jet of the same name. Yet the Nighthawk (model R7000) is not just dressed to impress: Excellent speeds on the 5GHz band when paired with Netgear's latest mini 11ac A6100 USB adapter and enhanced Quality-of-Service (QoS) that really shortens the time to buffer and stream video make the Nighthawk one of the top ac routers currently on the market for heavy-duty throughput tasks

9. Nighthawk Launch
User Review Overview

10. Nighthawk Launch top pick
User Review Samples
“The ac network has at least 5x the range of the other (very similar) Asus router that I tried and returned before I got this one. Another great product from Netgear. This one has made me a customer for life..”
“The basic settings … were impressive and simple. Then jumped into the advanced settings, and found what I'm much more used to in a router that a REAL power user type would buy. Settings for all types of different connections and wireless setups. The layout makes a LOT of sense and is easy to navigate.”
“If you’re a gamer looking for the best router out there and are willing to spend top dollar, this is the router you have been looking for”
 ”Extremely fast router, wifi range has no match with 3 massive antennas. dual core 1ghz processors and for my setup you need the power. 101 down and 32 up”
“Purchased this and the Asus RT-AC68U because I wanted to test both routers out myself instead of solely relying on reviews… In my opinion this is the AC1900 router to purchase. I've tried the 2 "top dogs" and the Netgear R7000 Nighthawk is the undisputed champ.”
top pick
 ”I have 3 Roku's, 2 desktop PCs, a netbook, a tablet and my MagicJack voip landline phone hooked up. This router handles several of these being used at the same time with no dropped connections. Signal strength is always 4-5 bars. Always! ”