1. Unit Leader Training Seminar
2017 Popcorn Fundraiser
Unit Leader Training Seminar

2. 2017 Popcorn Seminar Agenda
Planning out your Ideal Year of Scouting
Funding the Scout’s Dreams
Building the Plan
Setting and reaching your Goals
Steps to a successful Unit Kick-off
Delivering the message to your Scouts and parents
Increasing Scout participation
Resources for Success

3. National Top Selling Scout
2016
National Top
Seller
Luke Fewx, San Francisco Bay Area Council
Everything Luke and his Troop does is paid for by Popcorn
Donated $18,000 in popcorn to local military groups
Career total selling popcorn: $99,620
Scholarship Amount: $7,956
Selling Year
Sales
2013
$9,214.00
2014
$26,417.50
2015
$25,477.00
2016
$38,511.00
Career Total
$99,619.50

4. National 2016 Top Selling Scouts
Top 10 Scouts
Council
Total Sales
Luke Fewx
San Francisco Bay Area
$38,511
Richard Becker Garnett
Heart of Virginia
$23,365
Benjamin Colley
Twin Rivers
$21,480
Alan K. Szewczyk Jr.
Great Alaska
$20,702
Evan Matthew Richards
Colonial Virginia
$19,732
Jake Anthony Tomasko
Longs Peak
$17,270
Zachary Gerber
Northeast Illinois
$16,355
Joshua Caleb Sears
Piedmont (NC)
$16,000
Brayden Matthew Spayer
W.D. Boyce
$15,131
Everitt Owen
Greater Niagara Frontier
$15,060
$203,606

5. Cradle of Liberty’s 2016 Top Selling SCouts
Top 10 Scouts
District
Unit
Rank
Total Sales
Robbie S.
Constellation
Troop
219
Second Class
$8,002.00
Aidan
General Nash
Pack 9
Webelos II
$2,895.00
Stephen D.
Minquas
493
Webelos I
$2,846.53
Vinnie B.
$2,816.96
Jacob C.
Baden Powell
173
$2,590.30
Jeremy E. 91
Wolf
$2,536.00
Caden A.
405
$2,500.00
Eli M.
Washington 97
Dylan
414
Tenderfoot
$2,473.00
Toby L.
Eagle
$2,305.00

6. Cradle of Liberty’s 2016 Top Selling Units
Top 10 Units
District
Total Sales
Roosevelt
Troop 111
$ 38,291
Constellation
Pack 284
$ 28,871
Washington
Pack 17
$ 24,126
Conestoga
Troop 512
$ 23,172
Pack 92
$ 21,168
General Nash
Pack 10
$ 20,437
Continental
Pack 73
$ 18,860
Pack 91
$ 17,505
Minquas
Pack 493
$ 17,275
Troop 219
$ 17,193

7. THE IDEAL YEAR OF SCOUTING

8. Experience Of A Lifetime
Ideal Year of Scouting
It is our goal to be able to provide a year round quality Scouting program through proper planning, budgeting, and goal setting to insure we are helping provide Scouts an
Experience Of A Lifetime

9. Ideal Year of Scouting Why did you get involved in Scouting?
What do Scouts want to do?

10. CREATE A SCOUT’S
IDEAL YEAR

11. WHAT’S YOUR BUDGET?

12. Sample pack budget MONTH DESCRIPTION BUDGET September
Pack Carnival/Popcorn Kick-off $
October
Halloween Party/ Webelos Camporee
November
Pack Awards Meeting/Den Gifts $
December
Holiday Party $
January
Pit Night/Pinewood Derby $
February
Game Night/Prizes $
March
Blue & Gold
$ ,500
April
Bowling $
May
Memorial Day Parade & Barbeque / Webelos Camporee
June
Graduation- Camping $
July
Cub Day Camp
$ ,250
August
Blue Claws Baseball Game $
Total Activities Budget
$ ,450

13. DETERMINE SALES GOAL

14. Ideal Year of Scouting
*Includes all Scouts attending day camp

15. Ideal Year of Scouting Plan our your Unit’s program year.
Get the Scouts engaged. It’s their program
Determine the budget for the year.
Set the goal for the Unit and each Scout.
Have a well thought out communication plan.
Earn the desired funds needed from one fundraiser.
Enjoy the activities planned and HAVE FUN

16. KICKOFF YOUR PROGRAM YEAR

17. Trail's End - Have An Awesome Popcorn Kickoff
VIDEO:
Trail's End - Have An Awesome Popcorn Kickoff

18. Kickoff Your Program Year
This is often the first gathering of the new program year for Scouts and parents, so MAKE IT A FUN EVENT!
Conduct games, have snacks, offer door prizes, etc.
Review all the activities planned for the upcoming program year.
Review the costs for every activity and the cost for the year.
Review the sales goal for every Scout and demonstrate how a Scout can earn his own way.
Review the different selling methods
Show-n-Sell
Take Order
Online selling
Review the safety tips

19. MOTIVATE YOUR SCOUTS

20. What Are the Best Incentives?
Scouting programs that they were able to plan out
Gift cards: Movie theaters, iTunes, Game Stop, etc.
Camping equipment
Video games
Pizza party
Ice cream socials

21. Cradle of Liberty & Trail’S End Incentives
Prize Program
Bonus Prize Program ($750 Club)
Prize Vault
Trail’s End Scholarship Program
Trail’s End Collection Patch

22. Trail’s end scholarship
Scouts who sell at least $2,500 (in one calendar year) are eligible for the Trail’s End Scholarship.
6% of their sale is put into an interest bearing account. They will continue to earn 6% of all sales once eligible. Information available at sell.trails-end.com

23. Trail’s End SuperHero Collection PAtch
Evil villain robot Mega-Corn has come to planet Earth to eat all of the world’s popcorn, so Earth has called upon The Popcorn Squad, a group of adventurous Scout with superpowers, to stop Mega-Corn before Earth is eradicated of popcorn!

24. Trail’s End Collection Patch
Sell 1 item (Participation Patch)
Make an online sale
Make a military sale
Sell 1 of each item
Be a member of the $750 Top Seller Club
Top selling Scout in your unit or sell $1000

25. Trail’s End Collection PAtch
Encourages the majority of your scouts into other selling methodologies
Online
Military
Sales goals
Moves your Scouts to higher sales averages
Fulfillment through prize system

26. WHAT ARE THE BARRIERS & Message FOR SCOUT PARENTS?

27. Speaking To Scout PArents
No out of pocket expense to enjoy 12 months of Scouting activities.
Do one fundraiser a year and spend more time enjoying Scouting.
Gives Scouts the opportunity to earn their own way & learn life lessons and responsibility
All Scouts get to enjoy your unit’s program.
Consumers are more motivated to purchase based upon the cause.
We are NOT selling Popcorn. What are we selling?

28. Consumers are 2X more likely to support a cause they believe in.
WE ARE SELLING ADVENTURES
Consumers are 2X more likely to support a cause they believe in.

29. Trail’s End Resources

30. Trail’s End University
Linked from the Popcorn Sales System
Modules
First Year Popcorn Kernel
Advanced Popcorn Kernel
Online Selling
Reporting available to determine units that have completed modules

31. Trail’s End University

32. Trail’s End University
Leaders choose their level of training
Leaders can go back and review different topics as needed

33. Popcorn System, 2017 Updates
Over 70 enhancements completed by May 1, including:
Reduced need for repetitive tasks:
Number of clicks
Campaign selection
Adding & Editing users
Editing unit and Scout orders
Reformatted unit invoices to be more compact when printing.
Added two buttons on unit leader view “Order Popcorn” and “Order Prizes” for easy ordering navigation
Added Scout’s name to top of Scout ordering form
Added unit name and order name to top of unit ordering form
Added differentiated Leader (Read & Write) and Member roles (Read Only) for Council, District, and Unit users
Removed all unusable buttons –system wide

34. Today’s Online Fundraising
Personalized story and message
Simple to setup without help
Goal based & real time
Digital and social components drive viral support

35. Online Sales Site Personalized Scout Story
Simple to setup with parent’s help if needed
Goal based and promote Scouting activities
Digital and social components
Share Scout and unit’s story with friends and family

36. Online Sales Site New for 2017:
Notifications for Scout & Leaders via website, and text message
Sales performance chart showing webpage visitors, number of shares and more
National Sales Leaderboard so Scouts can see where they rank across the country

37. Cradle of Liberty Resources

38. Cradle of Liberty Resources
colbsa.org/popcorn
COL Popcorn Facebook Group
Four webinars, starting in July
Popcorn Fundraising Overview
Unit Ordering & Online Popcorn System
Scout Prize Program & Bonus Incentives
Conducting a Unit Kickoff
Scout Training & Family Fun Days July/August
Popcorn Kickoff on August 26
District Popcorn Fundraiser Leadership

39. 2017 Highlights

40. 2017 Highlights

41. Scouts Selling Adventures
87% of consumers cited “Supporting the Scout” as the reason to purchase
2016 Trail’s End Research

42. HERE’S TO MANY MORE ADVENTURES FOR YOUR SCOUTS!