1. How Much Do You Remember?
Retail Stores
How Much Do You Remember?

2. Let’s see how much you remember from our unit on retail
This is a team competition
Have one person at your table come up to get:
White board
Marker
Eraser
Develop a team name and write it on the board
You will write your team answer big in the center of the board
When called you will hold up the board
Make a space in the corner of the board to keep score. Give yourself 1 point for each correct answer.

3. What is a secret shopper?
Someone who shops without being seen then buys the merchandise without speaking to the cashier?
Someone who shops and doesn’t tell anyone about their shopping experience?
Someone who is paid to shop at a specific store without telling the employees and reports back about their experience.
Someone who hides their shopping from their spouse.

4. What is a secret shopper?
Someone who is paid to shop at a specific store without telling the employees and reports back about their experience.

5. What is NOT a characteristic of wholesale?
Selling in small amounts/quantities
Selling directly to businesses
Negotiating for price
Interaction with retail buyers

6. What is NOT a characteristic of wholesale?
Selling in small amounts/quantities

7. TJ Maxx is an example of what type of retail store?
Department
Outlet
Discount
Off-Priced

8. TJ Maxx is an example of what type of retail store?
Off-Priced

9. What is the name parent company to Victoria’s Secret?
Federated Department Stores
The Limited Corporation
The Gap
Forever 21

10. What is the name parent company to Victoria’s Secret?
The Limited Corporation

11. Which one of the following stores is NOT an example of a specialty store?
Forever 21
Urban Outfiters
The Gap
Nordstroms

12. Which one of the following stores is NOT an example of a specialty store?
Nordstroms

13. What is a private label?
A brand that is create specifically for one store.
A label for a garment that must be provided by the cashier.
A brand that many different stores carry.
A label that you have to find on the store’s website.

14. What is a private label?
A brand that is create specifically for one store.

15. Which is NOT considered part of the accessories merchandise category?
Footwear
Jewelry
Gloves
Lingerie

16. Which is NOT considered part of the accessories merchandise category?
Lingerie

17. A shopping area that is called a business district, has what characteristics?
Lots of parking, entire shopping area enclosed.
Limited parking, lots of shopping and other businesses.
Large variety of stores but no other businesses.
A small shopping area located near a residential neighborhood.

18. A shopping area that is called a business district, has what characteristics?
Limited parking, lots of shopping and other businesses.

19. Security is part of which functional area of retail?
Store operations
Financial control
Merchandising
Personnel

20. Security is part of which functional area of retail?
Store operations

21. Which of the following stores would be considered an anchor store in a mall?
Forever 21
H&M
Nordstrom
Cathy Jean

22. Which of the following stores would be considered an anchor store in a mall?
Nordstrom

23. Which store is considered a middle market department store?
Macy’s
Nordstrom
Saks 5th Avenue
JcPenny’s

24. Which store is considered a middle market department store?
JcPenny’s

25. Which store would be considered one of JcPenny’s direct competitors?
Marshall’s
Kohl’s
Macy’s
Target

26. Which store would be considered one of JcPenny’s direct competitors?
Kohl’s

27. Which of the following is NOT part of customer demographics?
Lifestyle
Gender
Age
Ethnicity

28. Which of the following is NOT part of customer demographics?
Lifestyle

29. Psychographics describes?
The basic statistical information about a target customer.
The lifestyle and personality of a target customer.

30. Psychographics describes?
The lifestyle and personality of a target customer.

31. Who was the most knowledgeable?
Which team had the highest score?
Each member of your team will receive 5 extra credit points.
Congrats!
Please return the boards, markers and eraser to the bin.

32. Retail Store Project
It is time to demonstrate what you have learned this year by creating a retail store.
Read through the directions as I go over them.
A few PowerPoint examples will be shown.

33. Examples These are pieces of various retail store projects.
Remember, you do NOT have to do a PowerPoint but all of your information must be typed.

34. Student names Period Date
Title Page
Student names
Period
Date

35. Store Logo
Our logo.
Her arm is the “C” and her other arm and dress make the “d”

36. Store Location & History
brief history…
Headquarters located in New York City, New York
Locations of stores: New York City and Los Angeles
Type of shopping center: business district; Beautiful Bride stores are located on the busy streets of N.Y.C. and L.A. because those streets are crowded and bring in lots of customers.

37. Employee Information EMPLOYEES: Number of total employees: 150
Number of employees per shift: 40
Estimated pay; $20 an hour plus commission
Characteristics and personality of all employees include being: very fashion forward, nice and sympathetic, have great people skills, able to work with all types of personalities, helpful, and productive.

38. Store Atmosphere Music- rap, pop
Furniture- classic whites, reds, and blacks. Plush couches and chairs, and rugs.
Fixtures-black, red, white mannequins, lighted mirrors, white antique tabletops
Shopping bags- sturdy, red bag with black writing and silver and gold accents
Misc. items- chandeliers, mirrored floors, fur accents, marble accents

39. Store Atmosphere -- Bag
Our Bag
CARPE DIEM
Seize the Dress

40. Store Atmosphere -- Merchandise Fixtures

41. Basic Floor Plan -- Floor Plan

42. Merchandise Selection
Boys

43. Merchandise Selection -- Skirt Prices
Mini- $39
Tulip- $32
Bubble- $35
A-line - $56
Pencil-$89

44. Marketing Plan
Poster
Newspaper Ad
Magazine Ad

45. Marketing Plan
Poster at
Day Care Centers

46. Now it is your turn! Be creative!
Make sure you refer back to the directions.
Don’t forget the details.
You and your partner will both need to present your store to the class.
Your presentation should be approximately 3-4 minutes long.
Speak clearly and show all of the visuals you have for the store.