1. Uber Application

2. Introduction Uber taxi service Application Started in 2009
Became Popular in recent years
(Rempel, 2014)
Users order nearby taxi with the application
Considered as a replacement to traditional taxi companies

3. Uber Innovation Uber Application is based on GPS
GPS provides the information about the location of customer
(Bischoff et al., 2015)
Nearest Taxi offers the service saving time and money
No taxi company involved, direct contact between customer and taxi driver
Used in 60 countries & more than 350 cities worldwide

4. Image courtesy: www.buinessreport.com

5. The rising challenges for the traditional taxi service
Traditional taxi services cannot cover huge population
Uber easy, quick and efficient compared to traditional taxi services
Internet has intensified the competition (Bakos and Brynjolfsson, 2000)
Traditional taxi has intermediate taxi companies
Uber is direct contact between customer and taxi driver

6. High level of competition
Competition between traditional methods and Uber is mixed
In developing countries like Asia and Africa,
Traditional methods are ahead
In developed, western countries Uber is ahead
Success of Uber is dependent on
Telecommunication Technology advancement
Image courtesy:

7. Involvement of the quality
People are looking for quality service (O'Neill and Palmer, 2004).
Traditional taxi service are troublesome in deciding taxi fares
Uber calculates fares by distance covered hence no conflict
Traditional Taxi companies demand extra money to get taxi drivers in touch with customers
In Uber world, taxi driver is not dependent on others
Customers are also in control of the hiring process

8. Uber’s Future
Uber’s Future is bright as telecommunication industry is rapidly advancing
More and more people have Smart Phones
Uber reaching more and more countries and cities
The company is having the resources of more than $17 billion
Uber introducing more and more innovation to their services
Image courtesy:

9. Conclusion Uber is: Easy to use Efficient Cost effective User friendly
A great experience
And the future of the Taxi Industry

10. References
BAKOS, Y. & BRYNJOLFSSON, E Bundling and Competition on the Internet. Marketing science, 19,
BISCHOFF, J., MACIEJEWSKI, M. & SOHR, A. Analysis of Berlin's taxi services by exploring GPS traces. Models and Technologies for Intelligent Transportation Systems (MT-ITS), 2015 International Conference on, IEEE,
O'NEILL, M. A. & PALMER, A Importance-performance analysis: a useful tool for directing continuous quality improvement in higher education. Quality assurance in education, 12,
REMPEL, J A Review of Uber, the Growing Alternative to Traditional Taxi Service.

11. Thank You!