1. Agri SA Commodity Conference Food Security – driver for public awareness 27/28 February Jannie de Villiers

2. Food security definition (FAO)
Available – market [Driver: Food shortages] Affordable – Government [Driver: High food prices & uneven distribution] Safe – All [Driver is crises]

3. Fundamental challenge
Food Security only surfaced at times of food shortages, high food prices, unavailable and food safety concerns and then it is highly political
Political instability hampers growth

4. Local markets 2

5. Word cloud (bigger words = more prominence in the news) Period: 1 July 2015 to 31 January 2017

6. Media Coverage per Channel Period: 1 July 2015 to 31 January 2017

7. Media Coverage Total All channels combined - Period: 1 Jul 2015 to 31 Jan 2017

8. Educational opportunity if natural disaster
So What?
Educational opportunity if natural disaster
Mitigation measures
Cause and affect if high prices
Partnership with Gov
Damage control if food safety
Mitigation and Gov controls

9. So what is our story?
Jobs Fund DVD 8 Min

10. Show them we care for the right reasons!
So what is our story?
Jobs Fund DVD 8 Min
Show them we care for the right reasons!

11. Dankie Re a Leboga Thank You Enkosi