1. ‘Context, Culture and Positive Psychology:
Reflecting on Advanced Practice’
A webinar series with Christian van Nieuwerburgh, Professor of Coaching and Positive Psychology
7th, 23rd, 30th June and 7th July 2017

2. Christian van Nieuwerburgh 23rd June 2017
Webinar 2:
‘Coaching in Professional Environments’
Christian van Nieuwerburgh
23rd June 2017

3. Executive Coaching: It’s all about the context
[alternative title to webinar]
Executive Coaching: It’s all about the context
@christianvn

4. Coaching in Professional Contexts
Our time together
Coaching in Professional Contexts
Similarities
Differences
“Coaching Cultures”
Definitions
Processes
Emerging thoughts
A philosophy?
Questions

5. Is coaching the same in every context?
Your opinion
Is coaching the same in every context?

6. Exploring this topic 17 chapters 25 case studies 42 contributors
(van Nieuwerburgh 2016)

7. The contexts Financial services industry Professional services firms
Local government sector
Healthcare sector
Schools and colleges
Higher education sector
Raise hands
(van Nieuwerburgh 2016)

8. Your experience of coaching in…
Financial services industry
Professional services firms
Local government sector
Healthcare sector
Schools and colleges
Higher education sector
Raise hands

9. What emerged as consistent…
External coaches for senior leaders
Internal coaches for middle leaders
Growing interest in “coaching cultures”
Increasing recognition of importance of “soft skills”
Good quality training is important
Previous industry experience important to clients
(van Nieuwerburgh 2016)

10. What might have been different?
What would you expect to emerge as different in the various professional contexts?

11. What emerged as different…
The level of formality
Expectations about professionalism of coach
Attention given to Return on Investment/Expectation
Extent to which “general improvement” of practice is sufficient
Relative priority of wellbeing of staff
Level of commitment to coaching supervision for internal coaches
(van Nieuwerburgh 2016)

12. Your reflections
How does this echo your own experiences or understanding?
What comments or questions do you have?

13. So what about “coaching cultures”?
Making an assumption that we all have a shared understanding of what coaching is

14. Defining “coaching cultures”
“Coaching is the predominant style of managing and working together…where a commitment to grow the organisation is embedded in a parallel commitment to grow the people in the organisation”
(Clutterbuck & Megginson 2005)

15. Defining “coaching cultures”
“A coaching culture exists in an organisation when a coaching approach is a key aspect of how the leaders, managers, and staff engage and develop all their people and engage their stakeholders”
(Hawkins 2012)

16. Defining “coaching cultures”
“coaching cultures exist when a group of people embrace coaching as a way of making holistic improvements to individuals and the organisation through formal and informal coaching interactions”
(Gormley & van Nieuwerburgh 2014)

17. Time for reflection
What would you need to experience at work to believe that you were part of a “coaching culture”?

18. And what is the best way of creating a “coaching culture”?
Making an assumption that we all have a shared understanding of what coaching is

19. Three critical factors
Targeted efforts by senior leaders
Creation of a conducive environment for coaching to thrive
Measurement of its impact
(Bersin et al. 2011)

20. 7 stages of creating coaching cultures
Procuring external coaches
Developing internal coaching capacity
Leaders supporting coaching initiatives
Developing team coaching/organisational learning
Embedding coaching in performance management
Coaching becoming dominant style of managing
Coaching used to do business with stakeholders
(Hawkins 2012)

21. Creating coaching cultures
An organic, emergent approach that recognises the complexity of organisations and human beings?
(van Nieuwerburgh & Passmore 2012)

22. 1. What is the case for a coaching culture?
Find one person in your group

23. 2. How can we transfer what is powerful?

24. 3. What will be different when it is achieved?

25. Some experiences from practice
Super-keen core
It’s the new shiny thing…
A welcome diversion
Surges and dips in energy

26. What about you? Super-keen core It’s the new shiny thing…
A welcome diversion
Surges and dips in energy

27. Towards a philosophy of coaching?
Relationships characterised by mutual respect
Encouragement of personal responsibility
Assumption that people can change their own futures
An explicit and genuine intention to create the
right conditions for people to flourish?

28. A case study: Education
(van Nieuwerburgh & Campbell 2015)

29. Positive side effect? Intended consequence?
Final thoughts…
Positive side effect?
Intended consequence?

30. Christian van Nieuwerburgh 23rd June 2017
Webinar 2:
‘Coaching in Professional Environments’
ANY QUESTIONS?
Christian van Nieuwerburgh
23rd June 2017

31. References
Bersin & Associates, LLC (2011). High impact performance management: Maximising performance coaching. Bersin Associates.
Clutterbuck, D. & Megginson, D. (2005). Making coaching work: Creating a coaching culture. London: CIPD.
Gormley, H., & van Nieuwerburgh, C. (2014). Developing coaching cultures: a review of the literature. Coaching: An International Journal of Theory, Research and Practice, 7(1),
Hawkins, P. (2012). Creating a coaching culture. Maidenhead: Open University Press.
van Nieuwerburgh, C. (ed.)(2016). Coaching in professional contexts. London: Sage.
van Nieuwerburgh, C. & Campbell, J. (2015). A global framework for coaching in education. CoachEd: The Teaching Leaders Coaching Journal, 1: 2-5.
van Nieuwerburgh, C. & Passmore, J. (2012). Creating coaching cultures for learning. In C. van Nieuwerburgh (Ed.), Coaching in education: Getting better results for students, educators, and parents. London: Karnac. pp

32. Relevant resources
Case studies of coaching in various professional contexts
Online resource
ILM survey about the use of coaching in organisations
ttps://
“Towards a Coaching Culture”
PDF of chapter
See attachment

33. Christian van Nieuwerburgh 23rd June 2017
Webinar 2:
‘Coaching in Professional Environments’
THANK YOU!
Christian van Nieuwerburgh
23rd June 2017