1. The Development and Marketing of the Airport Economy Logistics Platform
Air Cargo Forum & Exhibition
October 26 Porte de Versailles. Paris, France

2. The Development and Marketing of the Airport Economy Logistics Platform
Mr. K.S. (Kwang-Soo) Lee
Senior Vice President of Marketing
Incheon International Airport
Mr. Michael J. Bednarz Manager Air Cargo Business Development
The Port Authority of New York & New Jersey
Mr. Huaguang Chen
General Manager of Marketing & Investment
Sichuan Province Airport Group
Ms. Trudy Wassel Senior Vice President Anchorage International Airport Ms. Jane Tian Professor Civil Aviation Management Institute of China (CAMIC) Mr. Thomas Phillips Principal Keiser Phillips Associates

3. The Development and Marketing of the Airport Economic Logistics Platform
Supporting Concepts
Key Questions
Open skies, a new generation freighters, increasing security regulations, advances in supply chain management have changed the air cargo industry
Airports are beginning to think beyond their traditional roles of simple cargo handling and are moving up the value chain
Airports are positioning themselves not as airfields, but as logistics centers that extend beyond the airport fence and are embracing new opportunities
Partnering is one key to creating a new business model
How to begin Airport Economy Planning?
How to understand your local market?
Developing a strategic marketing plan
Selecting key partners
Implementation strategies
Marketing strategies