1. © 2016 GCSEN Foundation. All Rights Reserved.
“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.”
… Guy Kawasaki, Venture Capitalist,
CEO of Garage Technology Ventures
© 2016 GCSEN Foundation. All Rights Reserved.

2. FROM START UP TO TRANSFORMATIVE SCALE Four Stages
13th ANNUAL SOCIAL ENTREPRENEURSHIP CONFERENCE
USC MARSHALL
FROM START UP TO TRANSFORMATIVE SCALE
Four Stages
© 2016 GCSEN Foundation. All Rights Reserved.

3. What will your verse be?
What will your verse be? (1:30)
“That the powerful play goes on, and you may contribute a verse.”
…Walt Whitman (Oh Me! Oh Life!)
Write down any insights for action as you watch the video
© 2016 GCSEN Foundation. All Rights Reserved.

4. From Startup to Transformative Scale - Introduction
A FOUR STAGE MODEL: SCALING IMPACT
INTEGRATING
GCSEN’s “PRACADEMIC” METHODOLOGY
&
HIGHER EDUCATION
BABSON COLLEGE, SAINT PETER’S UNIVERSITY, WHEATON COLLEGE
© 2016 GCSEN Foundation. All Rights Reserved.

5. © 2016 GCSEN Foundation. All Rights Reserved.
Three Key Insights on Social Entrepreneurship
“Taking what works to transformative scale will be the defining challenge
of the social sector in the coming decade.”
… Jeffrey Bradach, Bridgespan Group
“For social entrepreneurs the central unit of analysis is the sustainable solution and its underlying business model.”
… Felipe M Santos, INSEAD
“We need to move from social entrepreneur to social impact.”
… Daniela Papi-Thornton
Skoll Centre for Social Entrepreneurship
SAID Business School ,Oxford University
© 2016 GCSEN Foundation. All Rights Reserved.

6. © 2016 GCSEN Foundation. All Rights Reserved.
The GCSEN Impact Strategy
Where your true mission should be
Social Impact
Triple Bottom Line (People, Profit, Planet) Solutions to Social Problems
Social
Entrepreneur
Passionate
Visionary
Tenacious
Skilled
Social Enterprise
Make Meaning
Make Money
© 2016 GCSEN Foundation. All Rights Reserved.

7. 4-TRANSFORMATIVE SCALE
Four Stage Model: Scaling Impact
1- START UP
2- INITIAL IMPACT
3- SCALE UP
4-TRANSFORMATIVE SCALE
© 2016 GCSEN Foundation. All Rights Reserved.

8. © 2016 GCSEN Foundation. All Rights Reserved.
Stage 1: Startup
Impact Design
Define targeted problem:
Classify as Tame? Wicked?
ID potential value adding solutions
Select initial indicators and metrics
Plan initial scaling strategy
Map ecosystem
Impact Organization
Lean enterprise startup
Culture of continuous improvement
Performance management system
Measure/track what’s important
Balanced score card
Open book management
Communications strategy
© 2016 GCSEN Foundation. All Rights Reserved.

9. © 2016 GCSEN Foundation. All Rights Reserved.
Designing a Social Enterprise to Deliver Impact (Draft)
© 2016 GCSEN Foundation. All Rights Reserved.

10. © 2016 GCSEN Foundation. All Rights Reserved.
Stage 2: Deliver Initial Impact
Impact Design
Enterprise impact evaluation v1
Actual vs. goal
ID improvements
Update ecosystem solution map v2
Scaling strategy v1
Impact Organization
Strengthen communications strategy
Continuous improvement
Plan, Do, Check, Act (PDCA Cycle)
Operational excellence
Grow impact
Life Long Learning (Higher Ed.)
Workforce (Skills)
Organization (Processes)
© 2016 GCSEN Foundation. All Rights Reserved.

11. © 2016 GCSEN Foundation. All Rights Reserved.
Stage 3: Scale Up Impact
Impact Design
Enterprise impact evaluation v2
Actual vs. goal
ID improvements
Update ecosystem solution map v3
Scaling strategy v2
Impact Organization
Strengthen communications strategy
Continuous improvement
Plan, Do, Check, Act (PDCA Cycle)
Operational excellence
Grow impact
Life Long Learning (Higher Ed.)
Workforce (Skills)
Organization (Processes)
© 2016 GCSEN Foundation. All Rights Reserved.

12. © 2016 GCSEN Foundation. All Rights Reserved.
Stage 4: Transformative Scale
Impact Design
Enterprise impact evaluation v3+
Actual vs. goal
ID improvements
Update ecosystem solution map v4+
Scaling strategy v3+
Impact Organization
Strengthen communications strategy
Continuous improvement
Plan, Do, Check, Act (PDCA Cycle)
Operational excellence
Grow impact
Life Long Learning (Higher Ed.)
Workforce (Skills)
Organization (Processes)
© 2016 GCSEN Foundation. All Rights Reserved.

13. © 2016 GCSEN Foundation. All Rights Reserved.

14. © 2016 GCSEN Foundation. All Rights Reserved.
Some Implications for Higher Education Implementation
Course Content to plan, implement social impact initiatives - examples
How to lead, participate in collaborations
Systems analysis, modelling
How to differentiate between tame and wicked problems
Community organizing
Course Design - meet needs of working adults - examples
Mini-courses (5 weeks or less)
Certificate programs
Course Delivery - meet needs of working adults - examples
On-line and blended learning courses
Community based, hands-on learning projects
© 2016 GCSEN Foundation. All Rights Reserved.

15. © 2016 GCSEN Foundation. All Rights Reserved.
Summary
The primary goal of a SE is to deliver Social Impact
The Social Enterprise is the primary means for delivering Social Impact
The sustainable solution and its underlying business model are
the key components of the Social Enterprise
GCSEN’s four stage model provides a practical and scalable framework
for increasing social impact by continuous improvement of both the
sustainable solution and the underlying business model
A challenge and opportunity for higher education involves customizing
Course Content, Design, and Delivery to meet the needs of SE undergraduates
and working adults
© 2016 GCSEN Foundation. All Rights Reserved.

16. © 2016 GCSEN Foundation. All Rights Reserved.
Authors
Mike Caslin
CEO, GCSEN Foundation
Mary Kate Naatus, Ph.D.
Associate Professor, Department Chair
Department of Business Administration
Saint Peter’s University, NJ
Nancy Scott Ph.D.
Wheaton College
Assistant Professor of Business and
Management
Len Green
Featured Lecturer, Adjunct Faculty Member
Member, Board of Directors
Babson College
Joseph J Szocik
Managing Director Research and
Innovation, GCSEN Foundation
Article, Slides, Narrative available for download
© 2016 GCSEN Foundation. All Rights Reserved.