1. DECA/COOP Overview Goal: To understand the basic content of the Marketing course as part of the Marketing Education program.

2. Marketing Education Courses Taught in the Marketing Ed. Program:
Sports and Entertainment Marketing I/II
Strategic Marketing
Travel and Tourism Marketing
Fashion Merchandising

3. What is involved? “3 parts of the Marketing Program”
Classroom instruction
Marketing Work Experience (COOP)
DECA

4. Work Based Learning Strategies (COOP)
A program designed to give students an option to receive an additional graduation credit for satisfactorily working a part time job.
70% of students grade is derived from Employer Evaluation, 30% from wage/hour forms filled out weekly
Basic Rules:
1. You must keep a job all semester long. No job = Failing grade for quarter!
2. If you change jobs, you must find another job
3. You receive a 2nd elective credit for COOP in addition to your Marketing class grade.
hours/ semester, approx. 8 hours per week.
5. Fired = Failing grade for that quarter and the two week rule still applies.
6. You may be dropped from COOP at the discretion of the Advisor.

5. COOP Jobs Advertising/Display Cashier Sales Associate
Counterperson (Service, etc)
Stock Clerk
Telemarketer
Customer Service Representative
Waiter/Waitress/Host/Management
Cannot do childcare, lawncare, etc.
Questions??

6. 1.01 Understand and describe the value of DECA.
Marketing
1.01 Understand and describe the value of DECA.

8. What is DECA? DECA’s full name is:
DECA: An Association of Marketing Students
DECA is a co-curricular club for Marketing Students. DECA is a part of your Marketing Class, but membership is optional.
DECA is a CTSO or Career and Technical Student Organization.
2012
2013
2014
2015

9. What is DECA? (cont.)
DECA is a worldwide club with over 3,500 chapters in the US, DC, Canada, China, Guam, Puerto Rico, Korea, Mexico, The US Virgin Islands, Germany and Hong Kong.
DECA has over 200,000 members worldwide and over 7,000 members here in North Carolina

10. What is DECA? (cont.)
A student organization that:
Maintains a series of competitive events. District, State, International
Offers awards and recognition through competition
Offers college scholarships.

11. Why should I join DECA? Sense of belonging Group participation
Motivational involvement
Competitive involvement
Personal growth and development
Better, more self-confident Leader

12. Who can join DECA?
Any motivated, hard working student taking a marketing education course such as marketing, sports and entertainment marketing, travel and tourism or fashion merchandising.

13. Basic Facts Colors: Blue and gold Emblem: Diamond
Blue represents sincerity
Gold represents success
Emblem: Diamond
Four points on the DECA diamond:
academically prepared for college and careers in marketing, finance, hospitality or management
community oriented by gaining an appreciation for the benefits of service and their potential impact on the community and world
professionally responsible with ethics, integrity and high standards
experienced leaders by practicing key leadership skills such as goal setting, consensus building and project management.

14. Basic Facts continued . . . Headquarters: DECA Publication:
International: Reston, VA
North Carolina: Raleigh
DECA Publication:
DECA Direct

15. DECA Tagline
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. (Never changes!)

16. International DECA Theme: “Be Epic !!!”
2015 DECA Themes
International DECA Theme: “Be Epic !!!”
NC State DECA Theme:
“NC DECA.... An EPIC Story    
History in the making! ”

17. National DECA Regions…
North Atlantic
Western
Central
Southern

18. North Carolina DECA Regions…
Triad
Coastal
Blue Ridge
Metrolina
Dixie Pines

19. Levels of DECA Level West Local (HS) West Forsyth HS
District District 5 of 8
State North Carolina
Region Southern Region
International United States

20. Divisions of DECA… High School Collegiate Alumni – Previous members
Professional – Professional non-members who want to support DECA

21. DECA Conferences
Marketing Competitive Events Conference (MCEC) = District five competition. Burlington, NC
December 2015
North Carolina Career Development Conference (NC CDC) = State competition in Greensboro.
March 10-12, 2016
International Career Development Conference (ICDC). Nashville, Tennessee
April 22-27, 2016

22. What do you do at a DECA competition?
Competition Category Examples:
Apparel and Accessories
Food Marketing
Restaurant and Quick Serve Restaurant Mgmt
Retail Merchandising
Automotive Services Marketing
Sports and Entertainment Marketing
Advertising Campaign
Fashion Merchandising Promotion Plan
MCEC “District” Competition: 100 question test, 1 role play
State CDC: question test, 2 role plays
International CDC: 100 question test, 2 role plays
“CDC= Career Development Conference”

23. Next DECA Meeting:
Thursday, Jan. 3:50 in room Dues: $20.00 (by 1/29) Join DECA TODAY!
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