1. Franchise Calendar February 2017

2. A video or image preview
CALENDAR LEGEND
DATE
This is a suggested date but not mandatory,
unless noted.
PLACEMENT
This indicates how to post the content and if
it should be promoted as an ad on the networks. Suggested ad spend is also included when relevant.
AUDIENCE
These are suggested audiences relevant to your business. Use social networks’ targeting abilities to target these segments.
POST COPY
Social
Network
Name Listed
Here
This lists the suggested caption
copy for the post’s video or photo.
Social
Network
Name Listed
Here
CREATIVE
A video or image preview
will be depicted here.

3. DOWNLOADING IMAGES To download the media assets in this calendar:
1. Log in at 21Online.com
2. Go to Brand Center (under Brand Studio)
3. Select the Asset Library
4. Search keyword: Franchise_Feb2017
All images for this month’s calendar will be available to download.

4. FEBRUARY 2017 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12
Agent Personalities
Image
Keyword Recap 12 13 14 15 16 17 18
Valentines Cards
Elements of a House Image Series
Open House Photography Tip 1 19 20 21 22 23 24 25
Personality Assessment 26 27 28
Open House Photography Tip 2

5. AGENT PERSONALITIES DATE POST COPY PLACEMENT AUDIENCE CREATIVE
Wednesday, February 8th
POST COPY
Promote on Instagram ($25-$50); post organically to LinkedIn/Twitter.
Every one of our sales associates uses their own unique personality to make you feel at home while you search for yours.
Learn more about the many types of sales associates that make up CENTURY 21 [company name] by clicking here [link to company agent page].
PLACEMENT
AUDIENCE
Sales Associates
Every #realestate agent has a different style. Which one closely resembles yours? Tell us your answer!
CREATIVE

6. KEYWORD RECAP DATE POST COPY PLACEMENT AUDIENCE CREATIVE
Friday, February 10th
POST COPY
What do people care about in a home?
When searching for real estate, these are
some keywords that topped Americans’ lists.
PLACEMENT
Promote on Twitter ($25-$50); post organically to Facebook.
AUDIENCE
Recruits, Sales Associates, Consumers
What do people care about in a home?
When searching for real estate, these are
some keywords that topped Americans’ lists.
CREATIVE

7. VALENTINE’S CARDS DATE POST COPY PLACEMENT AUDIENCE CREATIVE
Sunday, February 12th
POST COPY
Promote on Facebook and Twitter ($25-$50 each). Post any or all images. Place one or two days before
Valentine’s Day for prolonged life on social media.
Happy Valentine’s Day, from our family to yours.
PLACEMENT
AUDIENCE
Sales Associates, Consumers
Happy Valentine’s Day, from our family to yours.
CREATIVE

8. ELEMENTS OF HOUSE IMAGE SERIES
DATE
Thursday, February 16th
POST COPY
Post all of these images at once to Facebook
and Twitter organically. (Comment on each Facebook
image with each of the following details.)
It’s all in the details! Spanish style homes are classified
by three signature features. Can you name them?
Scroll through the photos for a few hints.
PLACEMENT
Spanish style homes are classified by three signature
features. Can you name them?
AUDIENCE
Recruits, Sales Associates, Consumers
CREATIVE
A terracotta roof is essential to
a Spanish style design. The red
clay gives the homes a warm,
earthy, rustic look.
Strong and durable — stucco is the foundation of any Spanish style home. “Double tap” if you love this exterior.
Painted tiles are a classic feature of Spanish style homes that give them a beautiful and unique appeal.
It’s all in the details! Spanish style homes are classified by three signature features. Can you name them?

9. OPEN HOUSE PHOTOGRAPHY TIP 1
DATE
Saturday, February 18th
POST COPY
Promote on Facebook/Instagram ($25-$50 each); post organically to Twitter.
Open House Photography Tip: Take photos that
emphasize each room’s selling point, whether it’s the
natural light in the room, the spaciousness, or the little
nook in the corner that will make buyers curious to
see more.
PLACEMENT
AUDIENCE
Recruits, Sales Associates
When photographing for a listing, take photos that
emphasize each room’s selling point—it will make
buyers curious to see more.
CREATIVE

10. PERSONALITY ASSESMENT BLOG
DATE
Monday, February 21st
POST COPY
Caption: Interested in becoming a real estate agent? Try our Personality Assessment Tool to
unlock your real estate personality.
Headline: Take The Century 21 Real Estate
Personality Assessment
Description: A real estate agent’s main asset is their personality.
Promote on Facebook and LinkedIn ($25-$50 each).
PLACEMENT
AUDIENCE
Recruits
An agent’s main asset is their personality. Use our Personality Assessment Tool to unlock your real estate personality.
CREATIVE
ARTICLE
LINK

11. OPEN HOUSE PHOTOGRAPHY TIP 2
DATE
Monday, February 27th
POST COPY
Open House Photography Tip: Most interior shots look more appealing when shot in natural light. Use a tripod to steady your camera and shoot at slower shutter speeds to get sharper images.
Promote on Facebook and Instagram ($25-$50 each); post organically to Twitter.
PLACEMENT
AUDIENCE
Recruits, Sales Associates
Most interior shots look more appealing when shot in natural light. Use a tripod to shoot at lower shutter speeds to get sharper images.
CREATIVE

12. ADDITIONAL CONSIDERATIONS
Consider posting about the following achievements sometime this month
Consider posting in celebration or recognition of these timely events
Agent award winners and company awards
14: Valentine’s Day (Assets Included)
An “agent of the month”
20: President’s Day
Press pickups and news stories that positively highlight your brand
26: Academy Awards
28: Mardi Gras
News regarding growth
All Month: Black History Month, National Heart Month, Canned Food Month
Highlight sales associate recruitment, like how many agents brought on board this month.