1. AMERICA’S BEST POPCORN – FUNDING ADVENTURES!
2017 – LONGHORN COUNCIL

2. Agenda Popcorn Fuels Program: Tying the Two Together
Ideal Year of Scouting
Trail’s End (TE) Tech - System Reviews
Access Points
Online Sales
Trail’s End University (new for 2017)
Longhorn Council (LHC) Program Elements
Mix
Incentives
Support Materials

3. Popcorn FUELS Program
Selling Popcorn is the easiest way to fund Scouting activities
Popcorn sales provide Scouting families with a simple, safe, effective RISK FREE fundraiser
Teaches the boys LIFE LESSONS!
(Salesmanship, Public Speaking, Self Confidence, Goal Setting)
Stop worrying about dues, money to operate, having other fundraisers, etc.
Less fundraising = MORE Scouting FUN!

4. Popcorn FUELS Program The IDEAL YEAR of SCOUTING (IYoS)
Built for units WANTING to improve their program
Improve & increase scout motivation & retention
Gain parental participation
Make your sale more profitable & efficient
Teach your Scouts how to “Earn Their Own Way”
Spend more time on Scouting, and less on fundraising
Help your Council – “A Scout is Helpful”
It WILL deliver the BEST SCOUTING PROGRAM!

5. IYoS - Ideal Year of Scouting
1. Plan
2. Budget
3. Goal Set
4. Communicate
5. Sell
6. Celebrate

6. IYoS - Ideal Year of Scouting
1. PLAN
What is your Pack/Troop’s Ideal Year???
Look at the Council & District Calendars for activities to add to your plan
Involve Scouts & Scout parents (especially for Packs) – What do they want to do this year & what do parents want for their Scouts?
Build a 9 to 12 month IYoS plan and include everything to run your Unit

7. IYoS - Ideal Year of Scouting
2. BUDGET
Budget built off your unit’s “Ideal Year of Scouting”
Goal #1 – Raise all money to fund 100% of the program
Goal #2 – Every Scout participates (Earn their own way)

8. IYoS
Program
Planner
Review tools available

9. IYoS - Ideal Year of Scouting
3. GOAL SET
Sales goals based on PROGRAM costs
Set a Unit Sales Goal
Program Cost / Unit Commission Rate = Unit Goal
Set a Per Scout Sales Goal
Unit Goal / Number of Scouts = Scout Goal
Units (and Scouts) setting goals typically sell 2x as much vs. units (and Scouts) who do not

10. IYoS – Setting the Goal

11. IYoS - Ideal Year of Scouting
4. COMMUNICATE
Unit Kickoff
Program Plan Handout
Weekly Updates
Technology & Social Media
Resources to improve communication at sell.trails-end.com

12. IYoS - Ideal Year of Scouting
5. SELL
SNS – Show N Sale
Take Order
SND – Show N Deliver
Online Sales
Military Donations

14. IYoS - Ideal Year of Scouting

17. Net $500+ For Your Pack or Troop!

18. Net $1500+ For Your Pack or Troop!

19. Net $2500+ For Your Pack or Troop!

20. IYoS - Ideal Year of Scouting

21. IYoS - Ideal Year of Scouting

22. IYoS - Ideal Year of Scouting
6. CELEBRATE!
Deliver the “Ideal Year of Scouting” promise…
By doing all the fun activities that were committed to in the unit’s IYoS plan!

23. TE Tech – System Reviews
Access Points
Online Sales
Trail’s End University (new for 2017)

24. TE Tech – Access Points trails-end.com scouting.trails-end.com
Online Sales
scouting.trails-end.com
Popcorn System
Unit Recruitment Tracker
All Unit Sales Reporting
TE University
sell.trails-end.com
TE Scholarship
Top Sellers
Nutritional Info
FAQs

25. TE Tech – Access Points
Everything listed on the previous slide is moving to:
trails-end.com
for the fall 2017 sales campaign
Effective date for the consolidation TDB

26. TE Tech – Access Points
We recommend you use FIREFOX or CHROME as an internet browser for trails-end.com

27. TE Tech – Online Sales

28. TE Tech – Online Sales

29. TE Tech – Online Sales
Profile changes to your online sales account

30. TE Tech – Online Sales
Account Settings to change units

31. TE Tech – Online Sales
Scouts or their families make changes to their account
NOT the leader or the Council

32. TE Tech – Online Sales Best Practices

33. TE Tech – Online Sales Best Practices

34. TE Tech – Trail’s End University
Leverage technology via a Learning Management System (LMS) (ex: BSA Youth Protection Training Tool)
Linked to TE systems, creating one-stop-shop for stakeholders
For unit leaders to improve sale performance
Reporting will allow for measuring effectiveness
Standardized messages
New for IYoS and Kickoff Rally training videos

35. Trail’s End University

36. Trail’s End University - Homepage

37. Trail’s End University - Homepage

38. TE Tech – Trail’s End App
Digital version of a paper Take Order Form
Specific to the council’s mix & pricing
Feeds into PSS
Cascades to units & their Scouts’ phones
Take Order Sales & CC payments in real time (PCI Compliant)

39. 2017- LHC Program Elements
Support
Mix
Incentives
Support Materials

40. Unit Popcorn Specialists
Gabriela Pilonieta
Longhorn Council’s Unit Popcorn Specialist is here to help increase units selling popcorn, increase average unit and scout sales, and assist in the administration of the sale.
Contact Gaby at:

42. Unit Drone Promotion / Scout Giveaway

43. Unit Drone Promotion / Scout Giveaway
How it Works:
Units committed to the sale by 6/30 to receive a drone in July
Show it off at your unit’s kickoff
Tell the Scouts it will be given away as a random prize to anyone that sells popcorn
Criteria for giveaway up to the unit leadership
EX: Entry for every $100 sold in Take Order
Random drawing at the conclusion of the sale
Winner in every selling unit

44. 2017 LHC Program Elements Piece Patch Sell 1 item Sell 1 of each item
Make an online sale
Make a military sale
Reach the LHC Sellers Club level
Be a top seller in your unit!

45. 2017 LHC Program Elements STAR WARS: EPISODE VIII - THE LAST JEDI
Top 100 sellers party at an AMC Theater!
Scout + parent or guardian
Details to follow on date, time, and location

46. Program Elements: The Trail’s End Scholarship
Scout sells $2500 during one fall sale selling period (Show N Sell, Door-to-Door, Online) to qualify
6% of the retail goes into “scholarship account”
Only have to hit $2500 once, all sales thereafter are eligible for the 6%
Accrues interest
Learn more at

47. 2017 LHC Program Elements
KICKOFF KIT is a Pocket Folder with the following:
Checklist – Steps to Prep for a Successful Kickoff
Kickoff Ideas – how to recognize top sellers, possible games to play, how to decorate the room, etc.
Kickoff Agenda – content to cover, how the event should flow, etc.
Unit Sale Planner Worksheet – A worksheet for the Unit Kernel to plan the logistics of the sale
How to Run Successful Storefront Sales one-pager
Sale Tracking Poster (thermometer concept)
Show-N-Sell Banner
Jump Drive (with lanyard) containing all the files a leader needs

48. Kickoff Kits – Jump Drive Files
Scout Guidebook (PDF)
Leader Guidebook (PDF)
Misc. Promo Images
Kickoff Presentation (PPT)
Parent handout (PPT)
Unit Incentive Program handout (PPT)
Military Program one-pager (PDF)
Digital Take Order Form App one-pager (PDF)
Program Planner (XLS)
Scout Sale Planner Worksheet (PDF)
Scholarship Program one-pager (PDF)
Scout Sale Script Post card (PDF)
Online Sales one-pager (PDF)

49. 2017 LHC Program Elements
Show-N-Sell Banners

50. 2017 LHC Program Elements
Unit Goal Posters

51. 2017 LHC Program Elements
Sales Script for Every Scout

52. 2017 Program Elements
Show- N-Sell Flip Board

53. How YOU Can Make a Difference
SALES GOALS are tied to the unit’s PROGRAM COSTS
Do the Ideal Year of Scouting (IYoS)
Create awareness around ONLINE SALES for the parents and Scouts in your unit
Do the TRAINING at the Trail’s End University LMS
Be sure to host a unit popcorn KICKOFF for your unit

54. AMERICA’S BEST POPCORN – FUNDING ADVENTURES!
Thank You