1. Pitch Perfect: How to create a rock solid pitch by Robbie Melton
AgAccelerator Lab Workshop #3
Pitch Perfect:
How to create a rock solid pitch by
Robbie Melton

2. Purpose?
What is the purpose of making a pitch?

3. Who? Who are you pitching to? New customer Investor Supplier
Potential partner

4. Why? Why are you making a pitch? Are you seeking funding
expanding your sales?
Get a new customer?

5. What? Are you pitching your product, business or technology?
What are you going to be asking for? Money? Their business? To purchase your product?

6. Preparing
Our focus is to get you ready to pitch to investors. This information can be used for other pitches as well.
You need to know basic information about your company. I am not going to get into the details of the information as others will be covering the topics in detail.

7. The Problem WHAT IS IT? What’s the problem? Why should I care?
What is current technology being used?
How do you solve it?
WHAT IS IT?

8. Technology/Product Why is it better than the competition?
What are the verticals?
# of products can be created with the technology?
Intellectual property
Provisional, PCT, international

9. Market Size & Strategy Who is buying it? How big is the market in $$$?
Go-to-market strategy
How are you going to sell it?

10. Competition Why is your technology better?
Who or what are your competitors?

11. Milestones & Funding Technical, alpha/beta, customers, staff
Accomplishments to date
Technical, alpha/beta, customers, staff
Next steps
Technical and business
Charts or graphs

12. Business Model Commercialization Strategy
Steps to commercialization
Plans to make the product
The cost for development
How are you going to make money
Sales strategy

13. Team Top level team members Give relevant experience
Board of directors
Advisors
Employees?

14. Financials 5 year Pro Forma Basic revenue, expenses Historical
Funding to date
Financial Needs

15. Wooing Investors What Do investors want to know?
How am I going to make money?
Why should I care? What pain point are you solving
How fast can you get to market
How big is the market
When am I going to make money

16. Crafting the Pitch
Two elements to the Pitch
The Story
The Slide Deck

17. The Story is Critical One most important thing they need to know
One minute to capture their attention
Personal story
Did you know?
Imagine……
How many of you?
Weave the story into the slides
The Ask

18. The Deck – order depends on the story
Opening slide
Product or technology picture
Background of problem
Market size
Competition
Milestone chart and financials
Team
Summary

19. Slide Rules Use Pictures, charts, & graphs.
No more than 6 words per idea.
Font type and size consistent.
No less than 22 font size.
Logos or website on each slide.
No margin to margin text slides.
Check the background and font colors.

20. The Presentation Remember your story The opening sentence is key
The order of slides depends on the story
Less text more visuals
No reading
Practice, practice, practice
Don’t pace, minimize hand gestures

21. It’s all about the story. Keep your slides simple.
Summary
Know why you are presenting
What is your ask?
It’s all about the story.
Keep your slides simple.

22. Thank you!
Robbie Melton
@f entrepren