1. Ferruccio Lamborghini
BY:
Luciana diaz m
Paulina diaz m
Andrea gonzalez g

2. Biography
Born on April in Emilia-Romagna, Italy. Was an Italian industrialist. His mechanical know-how led him to enter the business of tractor manufacturing in 1948, when he founded Lamborghini Trattori, which quickly became an important manufacturer of agricultural equipment in the midst of Italy's post- war economic reform. In 1959, he opened an oil heater factory, Lamborghini Bruciatori, which later entered the business of producing air conditioning equipment. In 1963, he most famously created Automobili Lamborghini, a maker of high-end sports cars in Sant'Agata Bolognese. Lamborghini founded a fourth company, Lamborghini Oleodinamica in Lamborghini sold off many of his interests by the late 1970s and retired to an estate in Umbria, where he pursued winemaking.
At 76 years of age, on February 20, 1993, Lamborghini died at Silvestrini Hospital in Perugia after suffering a heart attack fifteen days earlier.

4. How has he innovated the world of entrepreneurship?
Immediately after World War II, Ferruccio Lamborghini realized the need in Italy of agricultural tractors and, in 1948, launched Lamborghini Trattori meet demand. In 1965, the company opened a new factory and, in 1968, began selling tractors using own Lamborghini engines, instead of buying from outside suppliers such as Mercedes-Benz. The tractors were profitable enough so that Lamborghini could give rein to their appreciation for fine Italian sports car of his neighbor, Enzo Ferrari. However, legend has it that when Lamborghini he made recommendations to improve your car, Ferrari dismissed them, telling the agricultural entrepreneur to return to building tractors. Instead, Lamborghini began in 1963 the construction of a factory in Sant'Agata Bolognese, which launched production of V GT, an Italian sports coupe traditional style. But it was at the 1966 Geneva Motor Show, where Lamborghini Miura introduced the radical prototype, the scenario in which the employer once and forged his reputation as a supercar builder dream cars, mid-engine V12.

6. What does his logo represent?
The Lamborghini logo was created taking inspiration from Taurus (bull), the zodiac sign of the founder of the company. Ferruccio Lamborghini’s passion for the bullfighting sport is also reflected in the logo. Bullfighting is the main part of Lamborghini’s style. Furthermore many Lamborghini cars are called as famous bulls.
Shape of the Lamborghini Logo:
The Lamborghini logo depicts coat of arms and demonstrates a gold snorting bull on the front. The bull represents consistency, power and fortitude. The logo possesses immense recognition globally.

8. What is the color psycology of the business?
The golden bull in the Lamborghini symbol depicts excellence and wealthy tradition of the manufacturer, the black color reflects its power, prestige, elegance and integrity.

9. How did he expanded?
Today 100 yearsthe 28 April 1916 Ferruccio Lamborghini was born, the man who gave life to one of the most successful sagas of all time sports and one of the most influential businessmen of the twentieth century. An Italian with character you can not challenge him, because you run the risk that you leave the backfire. And if taurus,. "Hey, you to me will not teach how to do sports!". I imagine the scene in which Enzo Ferrari, with black suit and dark glasses, goes a tone of contempt tractor manufacturer, before giving the door in his face, he had personally come to complain about how tired he was of Ferrari Maranello bring their regularly to repair. That moment when two forces collide violently and cause a "big-bang 'that would be born the eternal rival Ferrari at home. With the wounded, or perhaps reinforced by this affront pride, he rode Lamborghini factory in Sant'Agata Bolognese, near Maranello, and began to 'steal' house engineers based Ferrari checkbook. Now I imagine Ferruccio in his office with his feet on the table, looking at a picture of Enzo marked with a target in the center. The bull wanted to give the horse a lesson