1. LINES
into
TRADEMARK

2. Have you ever wondered on what is the
importance of logo and how does it affects people?
Logo represents or symbolizes your company or your product, it is a trademark. For instance, whenever you see golden yellow arches that looked like the letter “M”, you are thinking that it is Mc Donalds. Or if you saw a check mark, you’ll say it’s Nike. And that’s how logos purpose is. 
Designing a logo is not that easy, you really need inspiration and a lot of creativity.
In the world of graphic design today, line art logo is not a new technique but a new concept for designers. They create a striking logo by just using straight or curve lines.

3. What is
LINE ART?
A line art is an image that consist of straight and curved lines that is place against a background to represent objects. These line arts are usually placed on a plain background to better see the image.
This image made by Gustave Doré depicts the tales of Baron von Münchhausen in line art.

4. There are two kinds of line art logos.
The first one is the open design wherein logos in this kind do not form an enclosed shape. 
The second one is the continuous design.
Logos in this kind have lines that are continuous and form an enclosed shape.
Before, designers only use black and white for line art logos.
However, you can now also create using different colors.

5. This logo is for a photography business named, The Sweetest Days
This logo is for a photography business named, The Sweetest Days. The design is so feminine, simple but elegant.

6. This Pilgrim logo is used for a Travel Agency.
The designer of this logo creatively use those curve lines to form a pilgrim.

7. This is a very appropriate design for a boutique
This is a very appropriate design for a boutique. It’s cute in pink and very stylish.

8. Drink Dry Creek is a company that produces world class wines of distinction. The logo makes it very easy for customers to determine on what the company is.
The designer use lines to form a wine glass and the violet background color made the wine glass stand out. Not to mention that violet here may represent grapes where wine is made of.

9. This is intended for a men’s fashion brand
This is intended for a men’s fashion brand. The logo is very masculine, simple and clean work.
This amazing line art logo is obviously, for a photo studio. Very direct and creative in design.

10. This logo is designed for Key Logic.
It also fits on the tagline,
Unlock (key)
Empower (light bulb).

11. This logo is for a farm-house club named Royal Trivole Gardens, a venue for business meetings and golf tournaments. The background color makes the logo look more elegant.
This logo was used for a launching of private label wines in Vancouver, Canada wherein fifty percent of the profit will go charities and to indigent people throughout the province. The designer’s concept on having this as an open design is to give the message “continuous efforts” to the people.

12. A nicely done spoon logo. The concept is calm and refreshing.
This great work of logo is for Lovelë, a fun brand good for any business to do with care for animals (namely elephants) love or dating, children or a charitable organization. How nicely the lines are used here, how the designer used one line to form two elephants with trunks that form a heart shape. The elephant here symbolizes the eastern symbol of strength and national symbol in Thailand.
This one is designed for a real estate.
Very simple and professional looking logo.

13. FLY
A great concept. Maybe it would be better if the curve lines of the letter “y” were lessen to make it look clearer.
Very cute butterfly made in lines. The letters looks also great.

15. Great Concept
Beautiful, Brilliant and Perfectly done, Very Elegant and Clean Looking

16. LINES CONCEPT
The concept of this mark is there are two hands that hold a house, conveying that this company is a renovation/repair company.
Very suitable on the tagline of the mobile company, which is “the city where distances are shorter”.

18. …..and more!!!

19. Tips to Ponder
Make sure to use plain background so that the logo itself will stand out.
If your logo has a dark color, use a light one for the background. For example, if the logo is in a white color, you may put your background into black. Or vice versa.
Development of Ideas
Stylization
Simplification
Exaggeration

20. Thank you