1. Fulfilling Meteorology’s Vision
Dr. William B. Gail
President

2. An Enterprise Built from Sectors
Science & Innovation
Efficiency & Customization
Public Welfare & Major Infrastructure
Government
Scientific & Professional Societies
Academia
Private Sector
National Academy of Sciences Recommendation
Sector roles should not be rigidly defined, but rather worked out through discussion as needed
PHASE I PHASE II PHASE III
(thru 2000)
Conflict Cooperation Collaboration
Evolution of the US Weather Enterprise
© William B. Gail

3. Understanding Value Chains
Public & Businesses
Emergency Manager
National Weather Service
Storm/Flood Alert & Suggested Actions
Broadcast TV
Storm/Flood
Alert
Observations,
Forecasts, Alerts,
Event-Specific Advice
VALUE CHAIN ILLUSTRATED: severe storm threat with flooding potential
Secondary Value Chain
Data &
Forecast Services
Specialty Weather Companies
Transportation Companies
Refined Precip
& Runoff Info
Re-routing Plans
Model Data & Observations
Utilities
High Wind
Threats to Power Lines
Anticipated Power Outages
Sports Venues
Event-Specific Forecasts
Websites & Mobile Apps
Public Group Vulnerabilities
General Forecasts & Alerts
Storm/Flood Alert & Suggested Actions
Academic Institutes
Localized
Data
Primary Value Chain
National Academy of Sciences (2012)
Weather Services for the Nation: Becoming Second to None
© William B. Gail

4. Sector Roles are Emerging Naturally
Wheat/Rice Farmers
Fruit Growers
Coffee Growers
Aviation
Railways
Roads
Retailers
Consumers
Agriculture Weather Services
Transportation Weather Services
General Weather Services
Regional Agencies
TV and Media
Emergency Managers
Commercial
Information integration
Custom web/mobile
User understanding
Targeted observations
Efficient distribution
Academic R&D
Government
Scientific advance
Major observation systems
NWP
Authoritative source
National Agencies
© William B. Gail