1. IHE World Summit 2017 Singapore
Business plan
Jürgen Brandstätter, MSc
Co-chair, IHE Europe
Co-chair, Pharmacy Planning committee
Co-chair, Global Deployment Coordination Committee (GDC)
Member, IHE International Board
CodeWerk Software GmbH, Austria

2. IHE World Summit - General
Mission
A spot to "meet" and "feel" IHE
Bring people together and create communication
Within IHE community (let participants feel as "IHE Family“)
Between IHE community and others
Demonstrate the "excellence" of IHE and raise the image and reputation
Strategy to fulfill the mission
Provide a high-class program, venue and atmosphere to attract high-class speakers, IHE champions and audience
Event scope
Global (topics, speakers and audience)
Dependendt on event location, larger focus on the specific region
Event concept
Target audience: Government, Politicians, Decision-makers and strategic oriented persons
First class keynotes + Panel sessions to different topics with participation of the audience
Past events:
Istanbul 2013, Amsterdam 2016
IHE World Summit Singapore - Business plan

3. IHE World Summit 2017 - Singapore - Business plan
Date / Location for 2017
IHE World Summit
Location: Singapore
In conjunction with HIMSS AsiaPac17 conference in Singapore
Date: 11 September 2017
Pre-conference day, not yet confirmed
Main organization taken over by HIMSS AsiaPac
MoU with IHE International ready to sign
Financial risk (and benefit) taken by HIMSS
Same concept as in Amsterdam 2016
HIMSS AsiaPac17
11-14 September 2017
Location: Marina Bay Sands Singapore
IHE World Summit Singapore - Business plan

4. IHE World Summit 2017 - Singapore - Business plan
Benefits for IHE
Several Asian countries are starting up e-Health programs
Philippines: Started working on framework of the national HIE last year
Australia: Decommissioning of NEHTA, started new “Australian Digital Health Agency” (close to HIMSS): restarting HIE activities
Thailand: Early stage, currently finding the right way to establish an national EHR. Huge private sector, also connecting their facilities
Singapore: Platform is in place and operational. Next generation is planned, which includes the private sector
IHE Japan, Korea, Australia recommend holding the event
“Regional” Program Planning Committee formed and consulted
Conclusion: Area urgently needs “IHE presence” and education
Topics for education: IHE General, Testing, CASC, Connectathon
Benefits are high, risk of brand damage is very low
2017 is the perfect timing for the event!
IHE World Summit Singapore - Business plan

5. IHE World Summit 2017 - Singapore - Business plan
Concept
Event concept for Singapore amended to regional demands
Program Planning committee formed by Asian Deployment Committees
IHE Japan, Korea, Australia (China/Taiwan asked)
Region needs less interactivity, no panels but more traditional presentations
Because of culture and language barrier
More educational character plus case studies
1-day event (instead of 2 days)
Lessions learned from Amsterdam
Conjunction with HIMSS proved good
Event organization by HIMSS was professional and a big relief to IHE staff and volunteers
IHE efforts basically focused on Program Planning and IHE internal marketing
Clear distinction of roles and duties
Room sharing with HIMSS conference shall be avoided
IHE internal
Marketing was improved but needs further efforts
Clear description of IHE internal roles needed
Budgeting must be more honest and precise
IHE World Summit Singapore - Business plan

6. IHE World Summit 2017 - Singapore - Business plan
Execution plan
Role
Responsibility
Staff/Volunteers/Contractors
Needs onsite presence!
Lead organizer („champion“)
IHE internal lead of the activity
Primary contact point for HIMSS AsiaPac
Taking care on the project planning and execution
General event moderation
Jürgen Brandstätter 1)
(volunteering)
IHE „Official“
Opening/Closing keynote, etc.
IHE International Co-Chair or Secretary 1)
Program Planning Committee
Develop the program of the event
Propose speakers, contact them and get them confirmed
IHE Japan, Korea, Australia
IHE China, Taiwan (asked)
Other volunteers 2)
„Live“ Social Media Operator
„Live“ twittering of the event
Taking pictures
Provided by HIMSS as part of the MoU 3)
Video/Audio
Image video production and session recording
1) See budget for travel funding
2) No travel funding
3) Already onsite, covered by HIMSS
IHE World Summit Singapore - Business plan

7. Plan for soliciting and organizing speakers and content
Responsibility: Program Planning Committee
Program Planning activities
Propose topics
Identify and define relevant topics for the region
Propose speakers
Identify suitable speakers to the topics
Contribute „Asian“ success stories
Out of IHE Japan/Korea/Australia
HIMSS supports with proposals for VIPs/officials/politicians for keynotes
HIMSS has good contacts to approach candidates
Create timetable for the day
IHE World Summit Singapore - Business plan

8. IHE World Summit 2017 - Singapore - Business plan
Marketing plan
Responsibility: Marketing Team
Develop marketing content (text, pictures)
Issue newsletters and mailings
Maintining World Summit web-page (current and past events)
Manage media (pictures, video, etc.)
Marketing activities
Event announcement
Primarily done by HIMSS AsiaPac
This covers the majority of the regional community
IHE announcement in parallel
This covers the „international“ community
„Save-the-date“ mailings, Twitter, Webpage
Logo/Flyer production covered by HIMSS as part of the MoU
Event promotion
Done by HIMSS and IHE together by mailings, twitter, etc.
IHE International marketing supports regional and national Deployment Committees in duplicating marketing (e.g. IHE Europe)
Support includes media, text blocks, information
Event post-marketing
Media management (pictures, video, etc.)
Post-event analytics and summaries
IHE World Summit Singapore - Business plan

9. IHE World Summit 2017 - Singapore - Business plan
Budget
Budget position
Amount
Remark
Total Budget
$ ?
Event onsite costs
Entire event execution (registration, organization, rooms, equipment, staff, badges, bags, etc.)
$ 0
Covered by HIMSS
„Live“ Social Media Operator, Video production
Travel costs for IHE personnel (Organizer, IHE Official)
$ 6000
Flight 2000 $, Hotel 1000 $
Travel costs for Program Planning Committee members
On own expense
Travel costs for VIP invited guests
Coverage by HIMSS will be negotiated on a per case basis
Backoffice costs
Lead organizer efforts („champion“)
Assumption to be done by volunteer
Logo & Flyer production
IHE marketing efforts ( marketing, newsletter, content creation, webpage, etc.)
Marketing team (RSNA) (see „Marketing Plan“)
Liability insurance
IHE World Summit Singapore - Business plan

10. Changing the Way Healthcare CONNECTS