1. Enterprise Communications
Marketing Focus Group
Enterprise Communications
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Carl Blume
Director, product marketing
Oracle Communications
March 23 – 24, 2017
Orlando, Florida

3. Safe Harbor Statement
THE INFORMATION CONTAINED IN THIS DOCUMENT IS FOR INFORMATIONAL SHARING PURPOSES ONLY, AND SHOULD BE CONSIDERED IN YOUR CAPACITY AS A CUSTOMER ADVISORY BOARD MEMBER OR PURSUANT TO YOUR BETA TRIAL AGREEMENT ONLY. IT IS NOT A COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN MAKING PURCHASING DECISIONS. THE DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR FUNCTIONALITY DESCRIBED IN THIS DOCUMENT REMAINS AT THE SOLE DISCRETION OF ORACLE. THIS DOCUMENT IN ANY FORM, SOFTWARE OR PRINTED MATTER, CONTAINS PROPRIETARY INFORMATION THAT IS THE EXCLUSIVE PROPERTY OF ORACLE. YOUR ACCESS TO AND USE OF THIS CONFIDENTIAL MATERIAL IS SUBJECT TO THE TERMS AND CONDITIONS OF YOUR ORACLE SOFTWARE LICENSE AND SERVICE AGREEMENT, WHICH HAS BEEN EXECUTED AND WITH WHICH YOU AGREE TO COMPLY. THIS DOCUMENT AND INFORMATION CONTAINED HEREIN MAY NOT BE DISCLOSED, COPIED, REPRODUCED OR DISTRIBUTED TO ANYONE OUTSIDE ORACLE WITHOUT PRIOR WRITTEN CONSENT OF ORACLE. THIS DOCUMENT IS NOT PART OF YOUR LICENSE AGREEMENT NOR CAN IT BE INCORPORATED INTO ANY CONTRACTUAL AGREEMENT WITH ORACLE OR ITS SUBSIDIARIES OR AFFILIATES.

4. (Not) Connecting with Customers

5. Focus Group Objectives
Improve the customer purchase process
How to deliver the information you need…
…when you need it
…through best channels and media
Help increase Oracle’s market success
Provide insight into buying behavior and purchase process

6. Program Agenda 1
Understand your role Key resources you use Challenges on the horizon Feedback for Oracle 2 3 4

7. Poll 1

8. Poll 2

9. Poll 3

10. Poll 4

11. Duties and Measurement
Describe a typical work day
How are you measured?
What is typical output (Outage reports, operating costs, satisfaction ratings)

12. Poll 5

13. Poll 6

14. Poll 7

15. Resources
How do you identify and solve problems or prepare for the next challenge?
Online publication and blogs
Industry tradeshow
Industry analyst
Online communities and peer groups
Vendor
Seminar/event
Webinar
Website
What vendors offer the best resources and why?

16. How do you respond to inbound mail?
Online Interaction
How do you use search?
During network design
During vendor evaluation
How do you respond to inbound mail?
Who are trusted sources?
How do those sources develop trust?

17. Poll 8

18. What Types of Content Do You Consume?
Webinar
Ebook
Datasheet
Whitepaper (3rd party, vendor)
Customer case study/video
Solution brief
Product video
ROI papers
Buyer’s guide
Demonstration
Vendor website
Benchmark test results

19. How Do You Rate Oracle’s Content?
Webinar
Ebook
Datasheet
Whitepaper (3rd party, vendor)
Customer case study/video
Solution brief
Product video
ROI papers
Buyer’s guide
Demonstration
Vendor website
Benchmark test results

20. More Oracle Feedback
How can we do a better job of communicating with you?

21. Epcot, American Adventure Rotunda
Network and Connect Relax and socialize during our special hospitality event
Epcot, American Adventure Rotunda
Thursday, March 23, :00 p.m.
Walk or Water Taxi
Join us at the American Rotunda at Epcot to unwind and catch up with your industry peers over dinner and cocktails. Enjoy dessert under the stars at Italy Isola where you'll experience a VIP view of the fabulous fireworks show, IllumiNations: Reflections of Earth.