1. Sue Fidler www.SueFidler.com www.CharityeMail.co.uk sue@suefidler.com

2. e-communications on a budget
Sue Fidler

3. Please
- interrupt - interact
Sue Fidler

4. Optimizing your website Communicating your messages
Sue Fidler

5. Optimizing:
Making your website
work harder.
Sue Fidler

6. Optimizing: search engine placement
meta tags
Sue Fidler

7. Optimizing: search engine placement
Sue Fidler

8. Sue Fidler

9. Sue Fidler

10. Optimizing: search engine placement
meta tags
TITLE = SITE OR PAGE NAME on search engines and browser window
Sue Fidler

11. Sue Fidler

12. Optimizing: search engine placement
meta tags
DESCRIPTION appears as description on search engines
Sue Fidler

13. Sue Fidler

14. Optimizing: search engine placement
meta tags
KEYWORDS what people might search for you by
Sue Fidler

15. Optimizing: search engine placement
meta tags
site map
Sue Fidler

16. Optimizing: search engine placement
meta tags
site map
search engine registration
CHECK you are listed
FREE listings
Sue Fidler

17. Optimizing: search engine placement
Make sure you are registered with all search engines - cheap search placement
‘buzz’ marketing - sites that talk about sites
del.icio.us
digg.com
Sue Fidler

18. Optimizing: search engine placement
meta tags
site map
search engine registration
links
who links to you?
how important are they?
Sue Fidler

19. Optimizing: search engine placement
Sue Fidler

20. Optimizing: search engine placement
meta tags
site map
search engine registration
links
copy
Sue Fidler

21. Optimizing: search engine placement
HEADER 1
Sue Fidler

22. Optimizing: your homepage
make best use of your space
Sue Fidler

23. Optimizing: your homepage
make best use of your space
Sue Fidler

24. Sue Fidler

25. Cheap communications and re-using copy
Communicating:
Cheap communications and re-using copy
Sue Fidler

26. Cheap Communications:
Sue Fidler

27. Cheap Communications:
cheap – no set up and £10 pcm
easy – html editor, address book manager
personalised – name and content
instant
regular
name gathering from website form
KNOW WHAT WORKS
Sue Fidler

28. Cheap Communications:
social networks
Sue Fidler

29. Sue Fidler

30. Sue Fidler

31. Sue Fidler

32. Cheap Communications:
social networks
twitter
Sue Fidler

33. Sue Fidler

34. Cheap Communications:
social networks
twitter
YouTube and Flicker
Sue Fidler

35. Cheap Communications:
social networks
twitter
YouTube and Flicker
blogs
Sue Fidler

36. Cheap Communications:
blog
Sue Fidler

37. Sue Fidler

38. Cheap Communications:
blog
Sue Fidler

39. Sue Fidler

40. Sue Fidler

41. Building a Buzz: News, PR and web-watchers
Build a list off online sites to send PR to:
CharityComms
mad.co.uk,
PRWeek,
NMA,
Revolution,
Brand Republic,
Marketing Week…
Sue Fidler

42. Sue Fidler

43. Sue Fidler

44. Building a Buzz: Topical marketing: discussion boards
newsletters
affiliate sites
local groups
amateur specialists
regional and community groups
myspace, facebook, beebo groups and networks
Sue Fidler

45. Building a Buzz: Topical marketing: list topical keywords and phrases
volunteer search
build a spreadsheet
divide by topic and type
subject/interest area
website/discussion forum/ list
Sue Fidler

46. Sue Fidler

47. Building a Buzz: Topical marketing:
send them an - ask them if they could support you:
add to their site
put in their e-newsletter
add to their offline news
give them a toolkit provide logo, copy, images, banners
Sue Fidler

48. Sue Fidler

49. ASK YOUR SUPPORTERS TO TALK ABOUT YOU ONLINE
They may belong to networks, groups, forums
and sites that we have never heard of…
Sue Fidler

50. USEFUL RESOURCES
PAPERS Passion Persistence and Partnership
COMMUNITY BUILDING
Free, Online Discussion Groups
Using Message Boards to Build Community
Options for Online Discussions - Using the Internet to facilitate policy discussions
Why do newsletters?
Best practice for sending newsletters
Best practice for building and designing newsletters
lots more at
Sue Fidler

51. Blogger http://www.blogger.com/home
FORUMS TO JOIN/FOLLOW
Charity Web Forum
Frogloop – very good articles on online fundraising etc
Techsoup Community
YouthNet blog
TOOLS
Google Analytics
Blogger
Feedburner
Google links checker google search “links:
Who Links to Me
Addictomatic PR
CharityComms
mad.co.uk,
PRWeek,
NMA,
Revolution,
Brand Republic,
Marketing Week…
Search
Search engine info;
‘buzz’ marketing
del.icio.us
digg.com
FORUMS TO JOIN/FOLLOW
Charity Web Forum
Frogloop – very good articles on online fundraising etc
TOOLS
Google Analytics
Blogger
Feedburner
Google links checker google search “links:
Addictomatic
Search engine info;
Sue Fidler

52. Sue Fidler www.SueFidler.com www.CharityeMail.co.uk sue@suefidler.com