1. THE 4 LAWS OF THE INTERNET
OPEN SOURCE MANAGEMENT
THE 4 LAWS OF THE INTERNET 1

2. Slides www.paoloruggeri.net

3. 80% of purchases from new vendors requires 5 web sessions = Your potential customers have to find a lot of things in different places regarding your company

4. Age: 11
Profession: Junior High School

5. 1) The virtual person today is more important than the real individual = You are what the web says about you

6. A company is for 80% the content that it makes available or the friends it has

7. Always promote success (in a funny way)
Only 20-25% advertising, rest content

8. How does a person buy online?
1) Stimulus or Discovery (you discover you have a problem or a need)
2) You collect information
3) You buy!

10. 1,000 Friends!

11. 2) Democracy Rules but not for long.

12. 3) Relationships are developed offline but they need to have an online place where they can continue

13. Why people do post online?

14. Interested genuinely in the success of others
What People Want
Praise Often
Involve People
Interested genuinely in the success of others

15. The Ben Franklin Effect
If you do someone a favor, you like them more and you want to help them again
If you are able to get a like, you’ll get many more and a lot of support
Generate emotions

16. 4) Begin Right Away
Ready
Fire
Aim
Ready
Aim

17. People who have an unresolved condition with a demotivating individual, stop promoting themselves.

18. Technology 4.0

19. Wireless control of a perfect machine Intuition (=digital learning) vs Analogic (learning in order to apply)