1. Colorado Association of Nurse Anesthetists
2016 AANA Public Relations Recognition award submission

2. July 2015 Full Page Ad in the Colorado Statesman
Full print and online newspaper
Continuous publication since 1898
A deeply rooted Colorado media institution serving generations of politically and civically minded readers

3. July 2015 Hired Orapin PR Marketing Firm
Hired Orapin Marketing firm to help promote the CRNA profession
Assisted throughout the year with press releases, media attention, and public relations

4. December 2015 CRNA’s Give Back: Food Bank Drive
Food Bank of the Rockies
December 12, 2015
Largest private hunger-relief organization in the state of CO
CRNAs packed over 800 food boxes for Colorado families in need
Article published in the Denver Post “Your Hub” section

5. January 2016 CRNA Week: Direct Mail Campaign
Letters sent to Colorado state legislators and Colorado hospital administrators
Fact sheet about CRNAs included with the letters
Attach letters if possible.

6. January 2016 CRNA week: Byline Article
Byline article delivered via press release to large and rural Colorado markets
Attach letter if possible.

7. January 2016 CRNA Week: Billboard Display
2 billboards were displayed for 4 weeks
14’x 48’
Locations were: 1660 N. Federal Blvd, Denver, CO & 5225 Vasquez Blvd/52nd St., Denver, CO
Web domains advertised on billboard were purchased and linked to COANA’s website
coloradoCRNAs.org
coloradoCRNAs.com

8. January 2016 CRNA Week: Governor Proclamation
Governor Hickenlooper releases State of Colorado Proclamation to recognize CRNA week

9. March 2016 Denver St. Patrick’s Day Parade
Saturday March 12, 2016
CRNAs joined with Colorado Nurse Association and the Colorado Society of Advanced Practice Nurses to march in the parade
Theme: Nurses are Lifesavers

10. April 2016 Mid Year Assembly Meeting
Washington D.C.
Colorado CRNAs Kate Jansky, Craig Atkins, and Scott Shaffer meet with Colorado State Senator Cory Gardener
Ask Senator Gardener for his legislative support of Colorado CRNA practice

11. April 2016 COANA 80th Anniversary Press Release
Press release in the Denver Post “Your Hub” Section
Article outlining CRNA history and COANA’s support for 80 years
    anesthetists-celebrates-80th-anniversary-on-may-5/147504/

12. May 2016 COANA Military Appreciation Press Release
Press release published on COANA website and on social media
Facebook & Twitter
2 Colorado CRNAs highlighted
Rob Chaplain
David Stamps

13. 2015-2016 Social Media Presence
Continuous social media presence throughout the year
Twitter and Facebook
@CRNAsCO
Photos and media

14. Results of PR Efforts
We feel that we accomplished our public relations goals of:
Increasing public awareness of the role of CRNAs
Educating the public, our lawmakers, and hospital administrators on the importance of our practice
Positively promoting our practice in healthcare

15. Thanks!!
Thank you AANA Communications Committee for your time and consideration!