1. The Whys and Hows of selling online.
E-Commerce & Shopify
The Whys and Hows of selling online.

2. Hannah Bock – Wet Nose Media
Marketing & Web Design
for small businesses
Marketing Communications from British Columbia Institute of Technology
Inbound Marketing Certification
HubSpot Certification
Certified Hootsuite Professional

3. What is E-Commerce?

4. What is E-Commerce?
Ecommerce, EC, Electronic Commerce… “Commercial transactions conducted electronically on the Internet.”

5. What is E-Commerce?
Products: Amazon, Just Fab, Canadian Tire, Art Galleries, Clothing Stores…
Services: Health Care, Memberships, Hair Appointments, Massage Therapy…

6. Why Sell Online?

7. “Quicker Purchase” The Buyer Cycle
Why sell online?
“Quicker Purchase” The Buyer Cycle
Awareness
Research
Decision
Purchase
Opportunity for Doubt

8. Why sell online?
“Wider Market”

9. Why sell online?
“Tracking & Data” Tracking from promotion to purchase: Is your marketing working?
Audience
Lead
Customer
Repeat

10. What is Shopify?

11. What is Shopify?
Shopify is an ecommerce platform. Build a website, sell online, sell anywhere. “Shopify handles everything from marketing and payments, to secure checkout and shipping.”

12. Cool Tools from Shopify

13. Cool Tools Store Management: Customer Accounts Drop Shipping Refunds
Storefront:
Pre-designed Themes
Mobile Ready
Blog Ready
Multi-Language
Marketing:
SEO
Marketing
Coupons & Gift Certs
Social Media
Abandoned Checkout
Analytics
Store Management:
Customer Accounts
Drop Shipping
Refunds
Fulfillment
Inventory Management
Mobile App
24/7 Support
Shopping Cart:
Payment Gateways
Shipping & Taxes

14. Other Ecommerce Options
Wordpress with Woo Commerce
Squarespace
Wix
Weebly
GoDaddy Website Builder

15. Function above all else.

16. Make it easy for them to do it
Tips for Design
Tell them what to do
Show them how to do it
Make it easy for them to do it

17. 3 Rules for Awesome Websites
Good Photography
Clear Copy
User Design

18. Questions?

19. Free Resources at: www.wetnosemedia.ca/shopify Grab a business card!
What’s Next?
Free Resources at: Grab a business card!