1. Content Marketing
بازاریابی محتوایی

3. Who am I ? Public Relations Consultant Marketing & Branding Strategist
Journalist
Co-Founder, CEO
Akhbar Rasmi Media Agency
First Content Distribution Platform in IRAN
MBA
BS in Advertising Management
Who am I ?

4. روندهای جهانی بازاریابی
روندهای جهانی بازاریابی به کدام سو می رود؟ نقش بازاریابی محتوا در آینده تجارت چیست؟ ضرورت های بکارگیری بازاریابی محتوا در دهه دوم قرن ۲۱ چیست؟
روندهای جهانی بازاریابی

5. Revolution of Data & Communications
90%
of the world’s information today has been created
in the last 2 years
Revolution of Data & Communications

6. Communication MESS

7. What?

8. How

9. Content Marketing Growth

11. Paradigm shift in Marketing& IMC
بازاریابی محتوایی یک استراتژی بازاریابی است که به وسیله آن اطلاعات
با ارزش
مرتبط با خواسته مخاطب
و مداوم
تولید و توزیع می شود
تا مخاطب مشخصی جذب محصولات یا خدمات شرکت شود
Paradigm shift in Marketing& IMC

12. Thought Leader
Expert
Consultant
Salesman

13. Blogging Source:hunspot
The average budget spent on company blogs & social media has nearly tripled in three years.
Blogging Source:hunspot

14. BLOGGING Source:hunspot
Businesses that BLOG
≥20 times/month get 5X
more traffic than those who BLOG
≤4 times/month.
BLOGGING Source:hunspot

15. BLOGGING Source:hunspot
Most people read blogs
more than once/day.
BLOGGING Source:hunspot

16. BLOGGING Source:hunspot
Companies that blog have
55% more
website visitors.
BLOGGING Source:hunspot

17. Content-Oriented website Source:hunspot
Businesses with websites
of PAGES get 6X
more leads than those with
Content-Oriented website Source:hunspot

18. Video was the fastest growing form of ad format in 2012 & 2013
Each day 100 million internet users watch an online video.
90% of user say that seeing a video about a product is helpful in the decision process.
By next year video ad spending will increase from $1.97 billion to $5.71 billion.
Video Marketing

19. 44% Organic Search of online shoppers begin by using a search engine.
Worldwide, 131B searches per month on the web.
PER DAY 4,000,000,000
PER HOUR 175,000,000
PER MINUTE 2,900,000
Organic Search

20. Thought Leader
Expert
Consultant
Salesman

21. CONTENT BIG SHIFT There is BIG SHIFT in paradigm of Marketing:
now it’s time for
CONTENT
BIG SHIFT

22. Paradigm shift in Marketing& IMC
«منتشر کن یا از بین برو» Publish or Perish
Paradigm shift in Marketing& IMC

23. Businesses
Media
How Akhbar Rasmi Works?

24. Virtual Public Relations Office
Create News
Publish on AR
Distribute News
Collect Feedbacks

25. با سپاس از توجه شما AkhbarRasmi.com
آژانس روابط عمومی
تولید خبر
توزیع خبر
انتشار خبر
کسب و کارها
رسانه ها
با سپاس از توجه شما
AkhbarRasmi.com