1. Restaurant Social Media Marketing 101
Slides: Slideshare.net/afridrums
Restaurant Social Media Marketing 101
Ola Ayeni
Chief Idea Officer
Mobile Dialog 1 1 1

2. Agenda 1. Why is Social Media Important?
2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 2 2 2

3. Old & New Media Interruption Permission Traditional Marketing
New Media Marketing
• Telemarketing
• SEO / SEM
• Trade shows
• Blogging
• Direct mail
• Social Media
• blasts
• RSS
• Print ads
• Free tools/trials
• TV/radio ads
• Viral videos
Interruption
Permission 3

4. The old communication model was a monologue.4

5. The new communication model is a dialogue.5

6. Which means....what you say
Authentic
Inclusive
Transparent
Exciting
Consumer driven
Which means....what you say 6 6 6

7. Word of mouth is powered by
100 Million Videos on Youtube
200 Million Blogs
57% of people online have joined a Social Website
300 Million Cell phones in USA
55% have uploaded a photo
Social network
Micro Blogs
Cell phones
Blogs
Photo sharing sites
Video sharing sites
Podcast
Just to mention a few 7 7 7

8. Every Restaurant Campaign Should
300 Million active on Facebook, 120 Million log on daily
44.5 Million users On Twitter in June 2009
95 Billion text messages per month in the U.S
Facebook
Twitter
SMS text
Weekly s
Blogs
Printed Flyers 8 8 8

9. Social Media Is The New Internet
Increase traffic to your website
Help with SEO
Promote your restaurant
Is permission centric 9 9 9

10. Social Media Makes Consumers Easily Find You10 10 10 10

11. Only 14% of people trust advertising Reason
Nelson “ Trust In Advertising Report , October 07 11 11 11

12. 78% Reason of people trust the recommendations of other consumers
Nelson “ Trust In Advertising Report , October 07 12 12 12

13. Agenda 1. Why is Social Media Important?
2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 13 13 13

14. “I am 49. I don't understand this Social Media stuff ”? 14 14 14

15. “Is simply word of mouth on steroids”
What is Social Media ?
Wikepedia:
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
Ola Ayeni:
“Is simply word of mouth on steroids” 15 15 15 15

16. Where do I even begin......... Of Course You're Skeptical
Flickr: mmmonica 15 16

17. Top Useful Websites For Restaurants17

18. How Should We Begin...
Establish an account on top social media website. Example: Facebook, Twitter and others.
Establish and update brand identity across social media sites and your website.
Bring key staff together to participate. Bartender,manager, sommelier, chef.
Plan your message frequency. Determine the minimum frequency to message.
Ask your employees to join & invite their friends 18 18 18 18

19. Drive traffic to your website Announce events and wait time
Top Uses Of Social Media Sites For Restaurants
Drive traffic to your website
Announce events and wait time
Post recipes, photos and video
Hold contest
Promote daily specials and discounts
Give tour of your kitchen
Customer service and engagement tool
Hire new employees 19 19 19 19

20. Drive Traffic From Social Media Websites To Your Own20 20 20 20

21. Hold Contest 21 21 21 21

22. Hold Contest : Broad Street22 22 22 22

23. Announce and Promote Events23 23 23 23

24. Announce Wait Time and Next Stop24 24 24 24

25. Post Recipes, Photos, Food Video25 25 25 25

26. Post Video, Kitchen Tour, Pictures26 26 26 26

27. Hire New Employees 27 27 27 27

28. Promote Daily Specials and Discounts28 28 28 28

29. Promote Your Restaurant Events, Products, Recipes With A Blog29 29 29 29

30. Promote your expertise, products, restaurant30 30 30 30

31. Customer Service and Engagement Tool31 31 31 31

32. Agenda 1. Why is Social Media Important?
2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 32 32 32

33. Reaches over 263 Million users
What is Restaurant Mobile Marketing?
Reaches over 263 Million users
95% of all active cell phones in the USA can be reached using text messaging
Experience response rate up to 70%
Over 80% of consumers respond sms within an hour
75 billion text messages sent in July 2008, 160 % annual increase
Over 84% of consumers will not leave home without it. 33 33

34. Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
Texting is #1
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
$BN
2006
2007
2008
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q study, Nielsen Mobile 34

35. 35 35

36. Mobile and Social Media Marketing... The future36 36 36

37. Local offers at participating locations
Dunkin Donuts
99 cents Lattes in Boston Dunkin Donut
20% increase in sales,
90% of respondents purchased other products
50% will buy Coffees and Lattes at Dunkin
Local offers at participating locations 37 37 37 37

38. How do people opt-in and how do restaurants reap the rewards
POP
Posters
Table Tents
Websites
Within Direct mail
Radio
Newspapers
Direct one-on-one reminder to come back
Sales increase
Monitor and track new customers
Coupons and promotions delivered to your list.
06/24/08
Confidential 38

39. Agenda 1. Why is Social Media Important?
2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation 39 39 39

40. Recipe For Web Monitoring
Photo: ulterior epicure 40

41. 41 41 41

42. Who's Mobile Dialog ? Founded in November 2006 Naperville, IL
Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent restaurants grow their revenue.
Founded in November 2006
Naperville, IL 42 42 42

43. What We Do...
We help businesses develop integrated inbound marketing solution that deliver results.
Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers.
Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s)‏
Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites
Training, coaching and consulting
Call or for free 30 minutes marketing – or 43 43 43

44. Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni
Thank you !!
Ola Ayeni
Chief Idea Officer
Mobile Dialog
direct
Free Trial :
Need help with social media marketing, call 44 44 44