1. Advance Your Social Media Savvy
@kevinbeatty

2. Agenda The Revolution Why Savvy? Building the Foundation
Search it, Like it, Check it, Rate it, Deal it
The List
Q & A

3. The Social Media Revolution

4. Tennis Player Metrics 77% have a HHI of $100k or more
98% bought a product or service online in the last 6 months
89% have a high online shopping affinity
91% are comfortable with new technology
91% are the first out of their friends to buy new gadgets
(Source: Comscore Plan Metrix: Active.com Sites 18 yrs.+ AND play tennis)

5. It’s changing the way society does EVERYTHING…
How many of you would consider yourself to be social media savvy?
How many would consider yourself clueless?
Smart Phone users?
but how savvy are you?

6. Why be savvy? Fundraise more Active listening Viral marketing
Reward advocacy
Drive participation
Real-time support
Quadruple your reach
User Generated Content
Promote new programs
Build and monitor your brand
Build a close knit community
Communicate more effectively
Increase repeat business, members
Attract new members, players, volunteers
Increase awareness and buzz for your programs

7. “Don’t add technology to the way you do things…change the way you do things when you see what the technology can do.”
Marcus Romer
Artistic Director – Pilot Theatre Company

8. Building a Foundation Develop a SM strategy
Discuss openly how it can help your specific organization.
Are your SM efforts linked directly to your existing marketing plan?
Determine resources needed
Dedicated employee?
Marketing person?
College intern or volunteer?
Responsibilities:
5 hours a week minimum
Track results with analytics
Evaluate what’s working, what’s not

9. The Facebook Four Fan Page Contests Advertising Places
comScore data only reinforces the Facebook’s staggering growth. For example, Facebook accounted for 10 percent of U.S. page views in 2010, while three out of every ten Internet sessions included a visit to the site
Advertising
Places

10. Developing Your Presence
Brand pages to match your organization/event look & feel
Add features – make it interactive and fun
Make it easy for users to find relevant information
List all upcoming events
Promote your Fan Page EVERYWHERE!!!!

11. Promotion! Tournaments Events Activities Summer camps Pro Shop Sales
Volunteer Opps
News worthy items
Relevant Articles
Leagues
Mixers
Tournament Pictures
Staff promotions
Tennis Quotes/Tips/Pointers
Question of the Day
Raw # of times this story has been seen on your Wall and in the News Feed of your Fans

12. Contests for fan pages
50% of online users like to enter a sweepstakes or contest at least once a month – Forrester Research
Businesses that offer contests have 2x the amount of social network fans as those that do not offer contests.
Contest Examples:

13. Contest Ideas Funniest Photo Win Free Lessons
Tournament Entry Giveaway
Product Giveaway
Sweepstakes
Why you love tennis contest

14. Create Successful Ads Identify your goals Know your audience
Create your ad and set your budget
Check Facebook’s advertising ad approval process

15. Ratings & Review Sites http://www.yelp.com/business/
Claim your business
Add photos and videos
Tell people to rate and review
Add detailed descriptions
Encourage ‘check-ins’
Great for SEO
Create coupons
Advertising capabilities

16. Fastest Growing Company EVER
“________ surpassed Facebook, Google, EBay, Amazon, Yahoo, and AOL as the fastest growing company in Web history”
Forbes Magazine
Located in 160+ US cities
40+ Million Total Subscribers
Turned Google DOWN for a $6 Billion Dollar Buy-out
Company now evaluated at $15 Billion Dollars
Any guesses?

18. Daily Deals Explained How it works:
Each day, thousands of people receive an featuring a local a business
Subscribers get 24 hours to purchase the promotional voucher
Customer will then bring in and redeem voucher…like a gift certificate
No upfront cost for business
Business receive a % rev share on each purchase

19. Why Deals Work?
Puts your tennis organization/facility in the spotlight
Pay for Performance – vs. upfront advertising spend
It nudges consumers to try new things (City Guide)
Generates traffic and massive exposure
A one-day offering creates urgency
Exponential viral marketing effect
Build loyal customers, members
Guarantees new customers
Builds your web presence
Measureable marketing
Share’s your story

20. How do you find daily deal programs in your area?
Deal Aggregators

21. Developing a Social Media Strategy
Without a solid strategy and plan of attack, you are wasting time and opportunity.
Use Social Media Checklist to develop your program

22. Don’t forget to rate this session.
Connect with me
Website:
Facebook:
facebook.com/kevinbeatty
Linked In:
linkedin.com/in/kevintbeatty
Google Profile:
Profiles/kevintbeatty
Twitter:
@kevinbeatty
Don’t forget to rate this session.
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