1. Interact Event Let’s practice capitalisation!
ESPON Outreach Strategy
Roma, 7 – 8 June 2017

2. 1
What is
ESPON
about?

3. Facts and figures 32 countries: 28 EU + 4 partner states
€ = 48,678, € (ERDF 41,377,019.00)
Managing Authority: Ministry of Sustainable Development and Infrastructure of Luxembourg
Single beneficiary: ESPON EGTC
More than 130 European regions, cities and national governments assisted with Targeted Analyses
25 Applied Research Activities completed ( ), 7 ongoing, 7 (to be) launched in 2017
23 Targeted Analyses completed ( ), 6 ongoing, 4 (to be) launched in 2017
Toolbox, Events and Publications

4. Research and Policy EU funded programme
Support the effectiveness of policies: EU Cohesion Policy, policies and programmes under European Structural and Investment Funds, national and regional territorial development policies
Promotes a European territorial dimension
Produce applied research, targeted analyses, tools and trends around Europe covering a number of topics: employment, FDI flows, SMEs, low-carbon economy, inner peripheries, foresight studies, governance, youth unemployment, territories with geographic specificities, green infrastructures, circular economy, flows of migrants and refugees, etc.

5. Informed Policy Making
"Our policies need to be a response to the realities on the ground in our regions and cities. We need actions and projects that serve the real needs of people: that's why this programme I have adopted today is important. It will produce a wealth of pan-European research - for the European Commission to use but most importantly for cities and regions themselves to make sure policy making across the EU is informed by evidence above all”
Corina Crețu, February 2015

6. Target groups Primary target groups:
European policymakers, in particular in the field of Cohesion Policy as well as other relevant sectoral and thematic policies and programmes, particularly those currently not fully articulating their territorial approach
National policymakers and practitioners responsible for territorial cohesion, ETC programmes, macro-regional strategies and Cohesion Policy preparation and implementation at national level, as well as other relevant policy fields
Authorities implementing ESI Funding programmes and preparing periodical reporting
Regional and local policymakers and practitioners responsible for territorial development and planning and/or involved in cross-border, transnational and macro-regional cooperation
Secondary target groups:
Organisations promoting different regional/urban interests at EU level
Academia both researchers and students as future decision makers
The private sector and wider European audiences

7. 2
Activities

8. Supporting the whole policy cycle
Applied research activities
Territorial impact assessments
Territorial Review
Policy design
Problem framing
Monitoring & evaluation
Policy implementation
Policy briefs
Evidence support
Targeted analyses
Data, tools and maps
Data, tools and maps
Macro-regional and urban monitoring tools
Outreach activities and knowledge sharing

9. SO 1: Enhanced European territorial evidence production through applied research and analyses
22 activities based on policy demand which shall contribute to the pan-European territorial and analytical evidence base
Content development supported by project support teams (policy-relevance) and external senior expertise (scientific quality)
SO 2: Upgraded knowledge transfer and use of analytical support
Targeted analyses (25 activities)
Evidence support to other European funding programmes
Thematic papers (45 policy briefs and working papers) on specific themes in response to policy demand.
SO 3: Improved territorial observation and tools for territorial analyses:
Territorial observation, monitoring and analytical online tools (8)
Territorial monitoring reports (3).
SO 4: Wider outreach and uptake of territorial evidence
European Outreach
Transnational Outreach
Events (40) + Publications (20)
Shift towards digital media and communication and less printed material

10. Applied research (14) Ongoing (launched in 2015) Next Deliveries
The geography of new employment dynamics
The world in Europe, global FDI flows towards Europe
SMEs in European regions and cities
Territories and the low carbon economy approach
Inner peripheries: National territories facing challenges of access to basic services of general interest
Possible European territorial futures
Territorial governance and spatial planning systems in Europe
Next Deliveries
Draft July/August 2017, February 2018
Final November/December 2017, June 2018

11. Applied research (14) New (to be) launched in 2017
Financial instruments and territorial cohesion
Green infrastructures and ecosystem services
European territorial reference framework towards 2050
Youth unemployment: territorial trends and regional resilience
Circular economy and territorial consequences
Flows of migrants and refugees
Territories with geographical specificities

12. Targeted analyses (10) Governance and planning
Regional strategies for sustainable territorial development
Spatial dynamics and strategic planning in metropolitan areas
Thinking and Planning in Areas of Territorial Cooperation
Linking networks of protected areas to territorial development
Functional geographies
Territorial Scenarios for the Baltic Sea Region
Common spatial perspectives for the Alpine Space
Cross-border Public Services
Thematic/ sectoral issues
Territorial and Urban Potentials Connected to Migration and Refugee Flows
Future Digital Health in EU
Cultural Heritage as a strategic territorial development resource

13. Targeted analyses
23 June 2017 next cut-off date for the submission of proposals for Targeted Analyses

14. Targeted Evidence Support
Demand for tailor-made territorial evidence
ESIF Programmes 19 responses received in 2016
Project to provide targeted evidence support in 2017
Terrevi Project (2014)
bring cooperation areas in a European context
compare them with other (CBC) areas, with the countries involved, with the rest of Europe

15. Terrevi project
Factsheets 2014
52 CBC areas
13 TNC areas

16. TerreEvi 2 project Key Demands which will be addressed:
External communication and inform key programme stakeholders on ongoing socio-economic trends
Support discussions, decisions and recommendations on projects funded or to be funded
Territorial data, benchmarking, best practice exchange and cooperation – input to strategic programming
Capitalisation of results during projects and programme events
Monitoring and evaluation of programme impact
SWOT analyses and reference document for ‘Needs Analyses’ – Post-2020

17. Toolbox

18. 3
ESPON
Outreach
Strategy

19. 7 Strategic Key objectives
Better integrate science in policy making
Quick responses to demand for territorial evidence and analyses
Engage closely with old and new actors at all levels
Build visibility based on original and high quality content
Strive for ”less is more”
Go digital and make ESPON more “sociable”
Promote both European and transnational uptake (ECP network key cooperation partner in advising how best to involve national, regional and local policy makers )

20. Events
Events EU level
12 October Conference on the European Territorial Review and Cohesion EWRC
November Workshop for Stakeholders of Targeted Analyses back to back the ESPON Event organised by the MA
6-7 December Seminar with EE EU Presidency in Tallin
Joint Events and External Events
11 October PEP workshop during EWRC
Participation in external events, including debates with policy makers, practitioners and academia (EWRC, RSA, AESOP…)
Transnational Events
Consultation with ECPs
From Q4 2017

21. Publications EU Territorial Review Report
Main territorial development trends in relation to key challenges: recovery from the global economic recession, refugee inflows, global competition, ageing and migration, accessibility and connectivity
Specific patterns of development in cities, rural areas, specific regions and macro-regions in Europe
Innovative ideas and reflections post 2020 mainly focused on the objective of European territorial cooperation
12 October presentation and Conference in Brussels

22. Publications
Policy Briefs/Working Papers providing rapid input to the current policy debate and response to direct demand from policy-makers
2017 to be released
Digital transformation in public sector Q3/EU Presidency EE
Migration and refugees Q3/Interact
Shrinking and lagging regions/rural areas tbd/MC Members
Regional level territorial units ad functional urban areas: governance and planning issues tbd/MC Members
More (green infrastructures, etc.)

23. Published (2016 and 2017)
Territories with geographical specificities Q1/EU Presidency MT
Working Paper "Revealing territorial potentials and shaping new policies in specific types of territories in Europe“Q1/EU Presidency MT
Territorial Implication of Better Regulation for Europe towards 2050
Urban Partnership Themes in a Wider Territorial Context
Second Tier Cities Matter
Polycentric Territorial Structures and Territorial Cooperation
Pathways to a circular economy in cities and regions

24. Published (2015)
Territorial Scenarios for Europe 2050
Territorial and urban aspects of migration and refugee inflow

25. Channels and Media ESPON website
Content presented in a more thematic way
Content tailored to the needs of target groups
More focus on territorial evidence on different topics, policy recommendations, and case studies
Additional opportunities for visitors to access and share the content
Featuring shorter, more specific articles based on the research outputs
Indicative timeline:
Initial content migration - 02 June 2017
Going online with initial content - 15 June 2017
Completed content migration and staff training -14 July 2017

26. Channels and Media Social media News alerts, Direct Mailing
LinkedIn, Twitter, YouTube
News alerts, Direct Mailing
MC Info Note> yearly around
ESPressON>yearly around
ESPON news>monthly
Direct Mailing to specific target groups >i.e. Potential Stakeholders of Targeted Analyses

27. https://www. espon. eu/main/Menu_Press/Menu_Videos/01_Introduction

28. Thank you for your attention Piera Petruzzi ESPON EGTC
Unit for Evidence and Outreach
Inspire policy making by territorial evidence