1. Strategic Plan AHLA Hospitals and Health Systems Practice Group
2014/2015 Fiscal Year
Strategic Plan for New Initiatives
DRAFT May 5, 2014

2. Practice Group Objectives
PG Mission: Address the legal, financial, and operational issues raised by healthcare business strategies and transactions from the perspective of hospitals and health systems, including those involving nonprofit, for-profit, public, and private hospitals and health systems, physicians and physician organizations, ancillary services providers, for-profit and non-profit affiliates, financial institutions and authorities, pharmaceutical and medical products manufacturers and vendors, and managed care organizations.
2015 PG Vision:
Greater Membership Involvement in Agenda and Activities
Continued Transparency of Leadership Direction
Collaboration with other PGs to enhance programming
Achievement of 90%+ of Strategic Goals

3. HHS PG Initiatives Refine Leadership Development Program
Member Input Initiatives
Membership Drive with law firms and others
Member Calls with Leadership
Programming Initiatives
Publication initiatives
Website/Listserv initiatives
Enhanced Affinity Group/Task Force Activities
Continue Task Force focused on ACOs
Continue success of AG’s (PHS, RE, FMV, ERM Task Force)

4. Goal 1: Refine Leadership Development Program
Objective: Provide an opportunity for members to develop leadership skills and experience through observation, interaction and project participation with current Practice Group leadership.
Strategy: Increase exposure to Vice Chairs and projects through two 6 month rotations per Program year.
Measures:
Gain an awareness of Practice Group roles and responsibilities and gain project skills and experience by working closely with HHS PG Vice Chairs
Work with publications VC on Value Based Purchasing White Paper
Work with website VC and Social Media Coordinator to improve HHS PG website strategy and social media endeavors
Assist in development of HHS PG Form Bank; possibly as joint project with BLG or In-House PGs
Work on tool kits to populate website
Work with membership VC on membership surveys to improve value of PG

5. Goal 2: Membership Initiatives
Objectives: Increase membership and continue to reach out to members to provide specific input on programs and activities.
Strategy:
Membership Drive
Follow up on members who drop off
Follow up on webinar attendees to increase membership
Improve new member welcome-letter process
Membership Calls – 1 to 2 calls per year, each to include:
Substantive topic of relevance (CMS officials, etc.) as free benefit to PG members
Update from PG Leadership Team – to keep interested members informed of initiatives and upcoming activities
Measures:
New Member statistics
Member Calls with PG Leadership
Number of Members attending calls
Participation of Members in discussion and feedback

6. Goal 3: Programming Initiatives:
Objective: provide top quality educational programs to our membership
Strategy:
Continue trend of aggressive schedule of webinar planning
Coordinate co-sponsored webinars with other PGs
Collaborate with other PGs to sponsor informative luncheons at annual and mid-year meeting
Measures:
Completion of 25 sponsored or co-sponsored webinars during the program year
Feedback from webinar attendees

7. Goal 4: Publications:
Objective: Provide top quality publications to our membership
Strategy:
HHS Newsletters
Collaborate with other PGs on publications/products
Distribute periodic alerts on regulatory developments and other hot topics
Solicit authors for HHS PG contributions to AHLA Connections
Measures:
Successful publication of 2 HHS PG Newsletters during FY
Successful distribution of periodic alerts
Develop plan with In-House or other PG on joint publications
Proactive identification of publication opportunities by polling membership- identify willing contributors and connect them to opportunities in the Association, especially younger members

8. Goal 5: Website/Listserv initiatives:
Objective: Provide top quality website materials and listserv content to our membership
Strategy
Continue E-Alerts
Monitor listserv and encourage appropriate discussion as needed
Fully utilize updated website interface and other tools to engage members and provide quality content
Provide more substantive content (including tool kits, etc.)
Measures:
Track number of  Alerts contributed by PG to include in quantitative summary report at year end
Proactive identification of listserv opportunities, such as e-alerts, by polling membership- identify willing contributors and connect them to opportunities in the Association, especially younger members

9. Goal 6: Enhanced Affinity Group/Task Force Activities:
Objective: Increase opportunities for Affinity Groups to enhance the PG experience
Strategy:
Continue ACO Task Force
produce various educational programs and materials
Continue success of AG’s (FMV, PHS, RE) and ERM and Health Care Reform Task Force
Sponsorships
Regular activities (regular calls; networking events, listservs etc.)
Webinar/Roundtable concepts: (FMV Boot camp series, Current FMV Developments, Real Estate Roundtables; PHS education calls)
FMV or PHS program and/or AG information booths at HHS Institute
Measures:
Increased AG/Task Force membership
Listserv traffic (for those AG’s that have one)
Co-sponsor webinars; complete FMV Boot camp, Real Estate Roundtables
Publications of materials that raise awareness of AGs

10. Goal 7: Social Media initiatives:
Objective: Continue to develop and expand social media presence by providing more meaningful content and discussion via social media outlets to the PG members
Strategy:
Provide targeted and more meaningful content to PG members through PG social media accounts
Develop podcasts on timely, appropriate topics of interest to members
Work with Association staff and other PGs to collaborate and increase AHLA and PG’s social media presence
Measures:
Live tweet during at least 50% of PG webinars and at both the mid-year and annual meetings; and continue to promote PG listserv posts
Publish ___ podcasts during the FY
Participate in calls and other AHLA efforts to unify and develop best practices for its social media efforts

11. HHS PG Strategic Plan Implementation
Timing Milestones
Assess whether goals are appropriate in number and scope
Seek Guidance from Members on Member Calls
Plan to Achieve 90% + of strategic initiatives