1. Managing a Marketing Department of 1
Nicole Banks, CAE
Membership & Communication Director NC American Water Works Association & NC Water Environment Association (NC AWWA-WEA)

2. My Perspective
NC AWWA-WEA protects public health and the environment in North Carolina by providing education to water and wastewater professionals
2,500 members and 2,700 additional customers
Annually provide 2 conferences, 7 week-long certification schools, and four to eight, one-day training seminars
Early stages of developing a certification program
Support an endowment fund and other outreach activities
Primarily communicate through website, newsletters, social media, NC Currents quarterly magazine, and registration brochures
6 full-time and 1 part-time staff

3. Quarterly Training Catalogs & 2 Conference Brochures
Seminars x 4
Schools x 7
Conferences x 2
Break the Status Quo
Previously produced 13 brochures annually to advertise events – in addition to quarterly newsletter
Kept 2 conference brochures and condensed all other training events to a quarterly Training Catalog
Replaced quarterly newsletter with outsourced quarterly magazine

4. Take Time to Measure & Evaluate Results
Click-back tracking links to determine best use of time
123
Dear Member,
You are invited to attend the Drinking Water Rules & Regulations Seminar
On July 28, 2016 in Raleigh, NC…
120
Drinking Water Rules & Regulations Seminar
July 28, 2016 in Raleigh, NC
View the agenda & Register Online 2

5. Reduce Your Work…Reuse & Recycle Content
Full articles written for NC Currents magazine reformatted and edited for reuse
As website content
Website news stories
articles
Social media posts
Website

6. Recruit a “Department”
Co-workers, volunteers, interns, etc.
Target people with specific skills
Illustrate how marketing impacts their goals, and then empower them to help
Develop tools to make collaboration easier
Written roles & responsibilities
Worksheets, templates, and schedules
Share tools using
File sharing programs (DropBox, Box.Com, Google Docs, etc.)
Project management programs (Asana, Trello, etc.)

7. Leverage Technology – Project Management

8. Leverage Technology – Shared Calendars

9. Strategy for a Small Marketing Department
Don’t be afraid to break the status quo
Plan to measure and evaluate to set priorities
Recruit a “department”
Develop tools for your “department”
Utilize technology as a tool to keep your “department” on track