1. Brand You The importance of your personal brand and self-promotion
Ruth Pipkin, Rewired PR

2. In the next hour
Help you to become highly employable and realise your professional dreams.

3. About me

4. About Rewired Established 2008 PR, marketing and event management
Offices in Birmingham and London
Team of 10, broad range of clients
CIPR Outstanding Small Consultancy
2009 & 2010

5. Our services
Effective PR Creative social media campaigns Targeted marketing strategy Memorable events

6. Our experience

7. Brand value

8. Brand value

9. What are brand values? Be natural Be entrepreneurial Be responsible
Be commercial
Be generous

10. What are brand values?

11. What do we mean by personal brand?

12. “It takes 20 years to build a reputation and five minutes to ruin it
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett. Self-made billionaire.

13. Authenticity vs ego

14. It has to feel right
“Be yourself. Everybody else is already taken.” Oscar Wilde.

15. What are your brand values?

16. Why does it matter?
96% of employers will hire on attitude over skills If faced with reducing the workforce, two thirds of employers would lose someone with skills over Someone with the right attitude. Reed survey, 2011.

17. Most valued attributes
Commitment, honesty, trustworthiness, adaptability, accountability and loyalty

18. Promoting your brand

19. Your values should be ingrained in everything you do

20. Protecting your brand
is the new CV

21. Faux-pas-book

22. Where next for brand you?
The average person starting work today will have jobs over the course of a lifetime.

23. Where next for brand you?

24. Focus and review Year 3 Year 2 Year 1 Position Experiences Location
Recognition
Rewards
You

25. Top tips
Think about your brand values. Discuss with family and friends.
Write down your top five and review them regularly.
Review your brand assets and communications. Does anything need to change?
Consider how you will promote your brand. What channels will potential employers see?
Draw out a three – five year orbit diagram. Be ambitious!
Surround yourself with motivating and challenging people.
Review, review, review.

26. Thank you.
Any questions?