1. CIVIL AIR PATROL CALIFORNIA WING SOCIAL MEDIA V4.0

2. PRESENTERS Capt. Lloyd Bumanglag South Coast Group 7 – Los Alamitos
CAWG Social Media Coordinator
1LT Brent Restivo
Deputy Commander for Cadets
Bakersfield Composite Squadron 121
C/2LT Colin D.Rodriguez
Group 6 CAC Chairman

3. What is Social Media and It’s Impact
Introduction
Social Media’s Growth
What is Social Media and It’s Impact
Developing a Social Media Strategy
Recruitment & Retention
How to Measure Success
Q&A
See capchannel.com for a selection of cadet-related videos.

4. Social Media Growth Facebook (7/2016) Twitter
1.71 billion monthly active members
1.13 billion daily active members
91% (15-34 year old) use Facebook
20+minutes daily User usage
Twitter
About 313 million people use Twitter (2016)
1.3 billion registered users (2015)
100 million active users
66 million in the USA
Have many groups have a (1) Facebook, (2) Linkedin, (3) Website, (4) Blog, (5) Twitter, (6) SnapChat, (7) Instagram
DMR Stats

5. Social Media Growth LinkedIn Instagram
433 million users, 128 million of which are in the United States.
45 billion page views
Instagram
200 million monthly active users.
60 million photos uploaded daily.
DMR Stats

6. FACEBOOK YOUTUBE TWITTER LINKEDIN PINTEREST GOOGLE + TUMBLR INSTAGRAM
REDDIT
VK (eu)
FLICKR
VINE
MEETUP
ASK.FM
CLASSMATES
Top 15 Most Popular
Social Networking Sites | November 2016
Here are the top 15 Most Popular Social Networking Sites as derived from our eBizMBA Rank which is a continually updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited data.

7. Where are we today Where are we today Where we want to be
Increase our Footprint in Social Media
Establish Social Media Strategy & Policies & Oversight
Establish Cadet Social Media Program
Increase social media with local communities and government agencies, and Recruitment & Retention
Content is out there
Units are doing their own thing
No oversight of content distribution
No oversight of the CAP branding
NHQ Social Media Guildlines

8. What is Social Media & It’s Impact
Story Telling
History, Culture & Mission
Aerospace Education
Emergency Services
Cadet Programs
Leadership Training
Engaging with Local Agencies
Exchange of Information
Videos
Pictures
Documents
“….websites and applications that enable users to create and share content or to participate in social networking….”
Social media a phrase that we throw around a lot these days, often to describe what we post on sites (i.e. Facebook, Twitter, Instagram, Pinterest etc…)
Social media is the exchange of information – in which FOMO was derived……(Fear Of Missing Out)

9. RECRUITMENT & RETENTION

10. SOCIAL MEDIA RECRUITMENT
What’s Our Social Media Strategy
SOCIAL RECRUITING IS
SOCIAL RECRUITING IS
NOT
Making New Connections
Engaging in Target Groups and Communities
Open/Collaboration
Listening
People Driven
Patience, continuous efforts and build approach
Strategic / Long Term
Networking
Guerilla marketing with no objectives
Spamming
Quick Fix to gather new recruits
“Speak Only” mode
Short sighted & Just another channel to find new recruits

11. CADETS & Social Media
CADET PROGRAM

12. Cadet Social Media What are Cadet’s doing today in Social Media
Provide information on events and activities as it relates to Cadet programs.
Social Media Training
Explore a framework that will engage Cadet participation in Social Media

13. STARTING POINT

14. What’s Our Social Media Strategy
WHAT IN YOUR TOOLBOX?
What’s Our Social Media Strategy
Senior/Composite Squadrons – Assign a Social Media Coordinator and Build TEAM
Assign Social Media Cadet Team
Social Media Inventory
Do you have a website?
Do you have a BLOG?
Do you have a Facebook Account
Do you have a Twitter Account
Do you have a LinkedIn Account
Do you have a Pinterest Account
Do you have a Instagram Account
Do you have a SNAPChat Account

15. WHAT IN YOUR TOOLBOX? 4. Reference to the NHQ Social Media Guidelines
5. Initially Start with having the following:
a. A Website or BLOG
b. FACEBOOK
C. TWITTER
6. Branding is consistent with NHQ Branding policies
7. Target market:
a. Members
b. Recruitment & Retention
c. Community & Local Agencies
d. Associations

16. WHAT IN YOUR TOOLBOX?
News, Events from NHQ or WING – Repost to your site
Be Authentic and DON’T MAKE UP STUFF
What do you want to POST:
Upcoming Events
Promotions
Change of Command
Community involvement
Newsletters
Videos
Encampments
Conferences
Etc.
11. AVOID POSTING any INAPPROPRIATE IMAGES or LANGUAGE

17. NEXT STEPS Webinars on Social Media
Establish Content support and monitoring best practices
Organize Teams to help Units establish a presence in Social Media
Look forward in the coming Months for Social Media Timelines
Organize Cadet Social Media Program

19. Downloads & References
VolunteerMatch.com
Civil Air Patrol NHQ Social Media Guidelines
US Air Force Social Media Policy

20. SOCIAL MEDIA TEAM Col. Jon Stokes - Public Affairs CAWG
Capt. Lloyd Bumanglag
South Coast Group 7 – Los Alamitos
CAWG Social Media Coordinator
Capt. Dave Kalahar
Communications Officer – Group 6 CAWG
Public Information Officer – Group 6 CAWG
1LT Brent Restivo
Deputy Commander for Cadets
Bakersfield Composite Squadron 121
2Lt Bob Velker, CAP
CAWG Recruiting and Retention Officer
   
C/2LT Colin D.Rodriguez
Group 6 CAC Chairman

21. CONTACT INFORMATION
Col. Jon L. Stokes
California Wing Director of Public Affairs
Capt. Lloyd P. Bumanglag
California Wing Social Media Coordinator
1LT Brent C. Restivo
Group 6 BCS/ATS Executive Officer
C/2d LT Colin D. Rodriguez
Group 6 CAC Chairman