1. Networking and Building Your Personal Brand
Tim butler, flux resources

2. Networking – What is it?
Actively being engaged with other professionals via formal and informal meetings, including social media
It’s an opportunity to make valuable professional connections and build your personal brand
Formal Events: Chamber, Professional association, Meetup events, workshops, conferences, etc.
Informal: One-on-One coffee, youth sports events, elevator rides, bus rides, church events, standing in line, etc.
Social Media (informal and formal)

3. Personal Brand – What is it?
“It’s not your logo!” ~ My neighbor
Your personal brand is what others say or think about you when you’re not around.
It’s someone else’s perspective based upon the messaging you put out, which you control
Ultimately, it’s what makes you stand out amongst your peers

4. Personal Branding via Social Media
LinkedIn
Be active and engaged (profile updated and complete)
Make new connections
Share good content
Twitter
Twitter Chats
Lurk, Listen, Share
Facebook, Instagram
Show your personal side
Share pics relevant to career

5. Personal Branding at Networking Events
Have a plan or strategy going in
The Handshake
Breaking the Ice
Personal Brand Statement
Following up

6. Developing a Personal Brand Statement
Who are you?
What are you passionate about?
How did you get here?
Where are you going?
I have over 5 years of experience in the tax and accounting profession. I am currently an associate at ABC CPA, where I work with individuals and business owners in various industries. I provide a wide range of services including tax preparation, tax planning, accounting, and payroll services to individuals and business owners. My passion has always been to serve and help others achieve success. I enjoy assisting clients with their questions, researching, and planning, as well as helping them with any other individual or business needs.

7. Personal Branding Exercises
Shhh!
Professional networking event
Coffee with a former classmate

8. Tips for Networking Success
Prepare yourself mentally for events
Have a plan for making connections
Be authentic in your communications
Don’t dominate the conversation
Be a great listener
Follow-up!

10. Questions?

11. Thank You!
Tim butler, flux resources
@pdxtimb