1. QUESTIONNAIRE:
Study on the influences of advertising on consumerism among young people
ITALIAN RESULTS

2. School Name: IPSSIAR ” Carnacina”- Bardolino (Verona)-Italy
Student Identification
Sex: Male 11 Female 14
Age:
14: 5
15: 6
16:10
18:1
19:2
20:1

3. Does advertising influence our buying choices?
yes
no 5
sometimes 19

4. Are home sent catalogues/leaflets useful when deciding what to purchase?
yes 8
no 17
If not, what is the fate of these Catalogues/Leaflets?
garbage/recycling
given to others 3
advising others 3

5. Your choices are influenced by:
the knowledge you have 8
what you see on television 12
the use of additional 3
by social networks 9
the others’ use
good advertising 8
current fashion
Do you think that television ads appeal to youth consumerism?
yes 24 no

6. Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
Do you think
Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium
number: PL01-KA
The town as a friendly space for developing entrepreneurship and creativity
Why would you buy a certain piece of clothing?
the price 11
brand
need
design
the originality of the item 4
good advertising 1

7. Who are the people you follow when buying a piece of clothing?
a singer/a footballer 1 Who? FRED DE PALMA
a friend
I don’t follow anyone, I choose what I like 14

8. Mention two articles influenced by advertising?
none 4
mobile phones or computers
music 7
books 2
jewelry 1
cinema 9
clothing 5

9. In your opinion, what is the purpose of advertising?
TO SELL MORE PRODUCTS 13
TO SELL SOME BRANDS INSTEAD OF OTHERS 1