1. Startup Name LOGO EXECUTIVE SUMMARY THE GRAB PROBLEM/OPPORTUNITY
The Grab You should lead with the most compelling statement of why you have a really big idea. You need to get your reader to think, “Wow!” This sentence (or two) sets the tone for the rest of the executive summary. Usually, this is a concise statement of the unique solution you have developed to a big problem.
PROBLEM/OPPORTUNITY
You need to make it clear that there is a big, important problem (current or emerging) that you are going to solve, or opportunity you are going to exploit. Describe your target buyer’s need or desire. Avoid technical terms and only focus on explaining the opportunity. Describe: a) the problem you're solving and b) the interesting way you're solving it. show evidence of the demand for this solution. Include the profile of target customers.
SOLUTION/PRODUCT OR SERVICE
What specifically are you offering to whom? Describe how you want to address the need or opportunity. Concentrate on essential value proposition and customer benefits.
BUSINESS MODEL
How will you make money, and from whom? Identify your customer(s) and the various channels that are required to reach those customers. Web? Direct sales? Inside sales? Distributors? More different revenue streams is better. Explain the potential profit from this project. Describe your revenue model and expected profit margin.
MARKET
Describe the market scenario and give supporting data like market size, market share and growth rate
COMPETITORS AND YOUR COMPETITIVE ADVANTAGE
[Describe your current & future competitors (product substitute). Demonstrate knowledge of the landscape]. [Describe your current & future competitive advantage and explain barriers to entry]
EXECUTION PLAN/GO TO MARKET STRATEGY
[Describe how you plan to pull it off. Summarize your sales, marketing, development and partnership plans. Highlight milestones planned for future]
TRACTION
[Describe the achievement of your startup, highlight milestones achieved to date and results you have: sales, users, CAC, …]
CONTATCT INFORMATION StartupName Inc
o via …, Milano, Italy
FINANCIAL INFORMATION
Company Stage: Beta ready/prototype
Previous Capital: €60.000
Monthly Net Burn: €4.000
Capital Seeking: €
USE OF FUND
25% Product Development
35% Marketing/Sales
20% Operation/Inventory
20% Legal/Other ...
MANAGEMENT TEAM
CEO & Co-Founder: . 15 years in sales and marketing at Pippo International, Topolino inc, and Paperino Group. Co-founder of Pizza&co.
CMO & Co-Founder: Co-founder of ..
CTO: ... CTO at Neverland;
ADVISORS
FINANCIALS (000 $)
2016
2017
2018
REVENUES
4.690
21.280
68.350
EXPENSES
3.700
8.680
12.290
EBITDA
985
12.600
56.060