1. Uses of Web Animation
Sophie Davis

2. Advertisement Animation - Banners
Over time it has become increasingly popular for businesses to use animation advertisements around their websites. The most common type used is ‘banners’. Banners are designed to catch the users attention with flashing imagery, lots of colour or sometimes through relating items. Banner animation can often be tailored to the users interests through cookies stored on the device from their browsing history.
1. Banner advert for another business This screenshot was taken from
2. Banner advert for their own business
This screenshot was taken from

3. GUI Animation - Graphical User Interface Elements
Interface elements which are animated are used across the web in order to give the user feedback on their actions. This is usually used as buttons and it can include the roll-over effect as well as many other forms of interaction, this can be a change of colour on click to a change of page or scene etc.
Button Example for Animated Interface The image above shows the animated interface used for the ‘About Us’ button on the website

4. Information & Educational Animation
Animation can also be used in video clips as a form of information and education. This may be a video clip describing something with speech or it can be interactive and might be educating people with something more specific - this is often used in classrooms if a physical demonstration cannot be carried out.
Eduction Animation Example The image above shows an example of an animation used to educate children about the ‘Water Cycle’. This particular example has been taken from the following link found on the NASA website;

5. Entertainment & Gaming Animation
Entertainment animation can be created for a variety of reasons and audiences. The most popular type is for gaming. When creating these animations it’s essential that they appeal to the correct market and that they are follow a story line. This keeps the audience addicted and increases the success of the final product.
Sims Animation Gaming Example The image above shows a screenshot taken from the Sims. The image was taken from the following website;

6. References All text was written by myself from existing knowledge.
Images;
Title Page
Advertisement Animation 1. 2.
GUI Animation
Information & Education Animation
Entertainment & Gaming Animation